Tracking Transmedia
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Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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The next chapter: storytelling embarks on an interactive adventure (Wired UK)

The next chapter: storytelling embarks on an interactive adventure (Wired UK) | Tracking Transmedia | Scoop.it
Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies
siobhan-o-flynn's insight:

Lovely intro:

 

Our hero, Publishing, tumbles forth from the Pit of Paper Projects in a flurry of dust and curses. His tunic is torn, his shield lost, and his future far from certain. Regaining his breath, he rises to his knees and looks about him.


Before him lies a meeting point of many routes, none in the least bit familiar. To his left, a road marked "Social Stream", a quick, winding route, steep in its gradient and fearfully narrow. To his right is a track marked "Interactivity", a broad, rambling avenue, built for a traveller to linger upon and explore. Publishing turns to yet a third route, lying between the two, covered in windswept paper and jumbled platforms, confusing to the eye but promising a journey none the less. But which choice will take Publishing to his beloved Reader?


If you wish Publishing to take the route marked Social Stream, turn to page 56. For Interactivity, turn to 92. For the route of many platforms, turn to page 7.


***

 

"The biggest question the publishing industry currently faces is, 'Are there new behaviours around reading'," says Matt Locke, founder of Storythings, a creative company dedicated to experimenting with storytelling. "If so, the industry wants to know how they can support new kinds of products that meet those new behaviours."...

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Jeni Mawter's curator insight, February 6, 2013 7:40 PM

"The biggest question the publishing industry currently faces is, 'Are there new behaviours around reading'," says Matt Locke, founder of Storythings.


'Of course, there are!!!'

siobhan-o-flynn's comment, February 6, 2013 8:27 PM
absolutely!
Jeni Mawter's comment, February 6, 2013 8:49 PM
Siobhan, love your work! Thanks so much.
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OMG OMG the whole series is online!! Netflix's House of Cards, episode one - review

OMG OMG the whole series is online!! Netflix's House of Cards, episode one - review | Tracking Transmedia | Scoop.it
John Crace: Netflix's remake of House of Cards is stylistically and amorally faithful to the original BBC political thriller, with Kevin Spacey giving a strong central performance
siobhan-o-flynn's insight:

I loooovved the original BBC series with Ian Richardson... hours will be lost!

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One Way of Cutting the Tension - Video: What If Homeland Were a 16-Bit JRPG? | Underwire | Wired.com

One Way of Cutting the Tension - Video: What If Homeland Were a 16-Bit JRPG? | Underwire | Wired.com | Tracking Transmedia | Scoop.it
The high-tension, terrorism-themed drama Homeland doesn't return with fresh episodes until 2014, but in the meantime, espionage fans can revisit the sh
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lol...

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Social whodunnit competition launches in India - tech - 31 January 2013 - New Scientist

Social whodunnit competition launches in India - tech - 31 January 2013 - New Scientist | Tracking Transmedia | Scoop.it

An experiment by Microsoft Research aims to see how people will interact to solve a puzzle that relies on teamwork and cellphones.

 

ONLINE social networks have helped spur protest movements and put politicians in office. But the power of these networks is built on easy access to platforms like Facebook and Twitter. Now researchers at Microsoft are about to test the power of social technologies in a tougher setting: India, where just a tenth of the population has internet access.

 

Competitors in the Whodunit? Challenge will leverage the power of mobile phones and old-fashioned, face-to-face contact to solve a puzzle posed by a team based at Microsoft Research India in Bangalore. At stake is a prize of 100,000 rupees, or almost US$2,000, about twice the country's average annual income. The challenge will show us how people in developing countries use technology to collaborate across long distances and in time-critical situations.

 

The competition, beginning on 1 February, revolves around a fictional event and a set of five clues - the who, what, where, when and why - that describe the event. To obtain a clue, competitors have to call a number provided by Microsoft and hang up after a single ring. This practice, which tells the recipient they have missed a call, is commonly used in India as a means of prompting someone to ring back....

 
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Very cool!

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Mikayla Stearns and Kate Reilly's curator insight, October 28, 2014 4:06 PM

This article represents the social aspect of PERSIA. It represents social in many ways. This is a microsoft research  challenge held in Bangalore, India. There is a prize of 100,000 rupees. You get a set of five clues to describe an event. 

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Entretien sur le transmédia avec Eric Viennot

Entretien sur le transmédia avec Eric Viennot | Tracking Transmedia | Scoop.it
A l’occasion du SmartFipa, nous avons eu la chance de nous entretenir avec Eric Viennot, fondateur du studio Lexis Numérique et créateur d’Alt Minds.
siobhan-o-flynn's insight:

polish your French!

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I'm Loving Catching this On the TTC: "Murder in Passing" whodunit unfolding on subway screens (with images, tweets). Storify

Murder in Passing is a whodunit for commuters, with new episodes appearing daily on Toronto’s subway platform screens and online, from Jan 7 – Mar 1, 2013 http://murderinpassing.com/ (Will Update)

 

Story

A bike courier has been murdered … and everyone in the town of Passing B.C. is a suspect! Suspects include his keen green boss, his troubled train conductor fiancé, his ambitious Chemistry professor, Passing’s anti-bike mayor and a CEO with Gramsci issues. Detective Epicene (with secrets of her own) must untangle a bewildering conspiracy involving bikes, cars, opera, gender and corporate greenwashing to expose the murderer…

DAILY ON TTC PLATFORM SCREENS AND BEYOND:

Starting Jan 7th, daily silent 30-sec episodes will be screened every 10 minFriday episodes will be repeated on Saturdays/SundaysMurder in Passing concludes with final episode on Mar 1stAdditional daily ‘fugue’ videos will appear online, following each episodeDaily ads placed in Metro paper, featuring additional clues (can also be found online)


FOLLOW THE CLUES:in each silent episode (on the subway screens and on this website)in each daily video ‘fugues’ (only online, after each silent episode)in daily Detective tweets (also appearing daily in Metro and on this website)read our blog to find out moreenter the contest by filling out our contest form

siobhan-o-flynn's insight:

add your insight..

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Dorothea Martin's curator insight, February 6, 2013 8:17 AM

Wäre toll, so etwas Ähnliches mit dem BVG in Berlin zu versuchen :-)

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1/9/90 Rule? Gone. BBC Online Briefing Spring 2012: The Participation Choice

1/9/90 Rule? Gone. BBC Online Briefing Spring 2012: The Participation Choice | Tracking Transmedia | Scoop.it
Video of Holly's presentation added 9th May 2012: In order to see this content you need to have both Javascript enabled and Flash Installed. Visit BBC Webwise for full instructions. If you're...
siobhan-o-flynn's insight:

From the BBC presentation  "...six striking themes emerged:

The model which has guided many people's thinking in this area, the 1/9/90 rule, is outmoded. The number of people participating online is significantly higher than 10%.Participation is now the rule rather than the exception: 77% of the UK online population is now active in some way.This has been driven by the rise of 'easy participation': activities which may have once required great effort but now are relatively easy, expected and every day. 60% of the UK online population now participates in this way, from sharing photos to starting a discussion.Despite participation becoming relatively 'easy', almost a quarter of people (23%) remain passive - they do not participate at all.Passivity is not as rooted in digital literacy as traditional wisdom may have suggested. 11% of the people who are passive online today are early adopters. They have the access and the ability but are choosing not to participate.Digital participation now is best characterised through the lens of choice. These are the decisions we take about whether, when, with whom and around what, we will participate. Because participation is now much more about who we are, than what we have, or our digital skill.

Through these insights we have developed a new model of digital participation: The Participation Choice...."

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Government-created app suite aims to improve experience of Brazilian city

Government-created app suite aims to improve experience of Brazilian city | Tracking Transmedia | Scoop.it
Passaporte Curabita features a range of apps that aim to improve users' experience of the city.

 

While Boston authorities are making their civic services mobile with its City Hall To Go scheme, the Brazilian city of Curibita is using a new suite of apps to benefit its residents. Passaporte Curabita features a range of apps that aim to improve users’ experience of the city.

 

In collaboration with the Instituto Curitiba de Informático, the city has created ten apps in the series, which enable visitors or long-term residents to access free wifi, information on the cheapest groceries in the vicinity and a community chat forum. The idea behind the launch is to take advantage of digital technologies to greater integrate the city’s inhabitants with those around them. This could be particularly beneficial to older or disabled people who may have become disconnected from society...

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OCAD issues report on the future of mobile in Ontario

OCAD issues report on the future of mobile in Ontario | Tracking Transmedia | Scoop.it

From the OCADU post:

 

"Mobile devices play a significant role in the everyday lives of Ontarians, yet the province does not yet have an action plan for the future of mobile technology. That’s why Dr. Sara Diamond, OCAD University’s president, released “Taking Ontario Mobile,” a comprehensive, cross-sectoral research, policy framework and strategy report, on Wednesday, January 16 at Toronto’s City Hall.

The report, officially titled “Taking Ontario Mobile: Researched-based recommendations for how mobile technologies are part of the financially responsible solution to providing better access to services for Ontarians,” was led by Diamond, together with her co-principal investigator, Dr. Vera Roberts, Research Facilitator at OCAD U’s Inclusive Design Research Centre and included the work of a large, diverse group of academic and industry researchers...."

 

siobhan-o-flynn's insight:

This report & prior reports are downloadable on the OCADU website:

 

http://www.ocadu.ca/about_ocad/articles/stories/20130118_taking_ontario_mobile.htm

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MediaPost Publications Social Media Engagement Correlates with Purchases 01/21/2013

Social Media Engagement Correlates with Purchases - 01/21/2013

 

A concrete method for measuring return on investment for social media remains elusive, but recent research initiatives may be bringing such an answer within range. In one recent study scheduled to appear in a journal titled Information Systems Research, researchers from the University at Buffalo School of Management, Aalto University and Texas A&M University were able to correlate social media engagement with increased purchases for a large specialty firm in the northeast U.S....


Read more: http://www.mediapost.com/publications/article/191548/social-media-engagement-correlates-with-purchases.html?edition=55703#ixzz2IueTxYOn

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Writing The Next Chapter Of TV/Internet Content With “House of Cards”

Writing The Next Chapter Of TV/Internet Content With “House of Cards” | Tracking Transmedia | Scoop.it
Beau Willimon arrives in Fast Company’s office and, before long, he’s painting a picture of the decidedly unglamorous Maryland community where he’s spent much of the last six months filming his next project, the political thriller House of Cards.
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Folk music gets a transmedia reboot (Wired UK)

Folk music gets a transmedia reboot (Wired UK) | Tracking Transmedia | Scoop.it

When songstress Alison Sudol wanted to expand her album Pines beyond the usual format, she turned her ode to nature into an animated ebook and a short film...

 

Like many of its forebears, Sudol's crisis bred invention. Her eyes alighted on a group of tiny birds sitting protected in the pine trees, and around the image she began constructing stories about nature's struggle. These were to form the basis of a new folk record, Pines. "But eventually they turned into this huge sprawling tale, and if it had all been included in the songs it would have been, like, 16 CDs long!" So, instead, she drafted in other mediums, too -- a 12-minute short film; an ebook with animated illustrations and embedded track snippets -- each one a different window on an implied Pines universe. It's the album as transmedia epic, and folk music's long-absent silicon upgrade.

Indeed, the strong narrative component in folk, Sudol says, rewards the storytelling potential of tablet devices. "There are a lot of people -- for lack of a better word, 'nature people', or 'tree huggers' -- who are against technology and the pace of modern life. But I feel that we should find ways to marry the very human desire to experience nature with the innovations that are becoming available to us, more and more every day...."

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The Dogs of NYC: An Interactive Watercolor Map of the City’s Canine Caucus

The Dogs of NYC: An Interactive Watercolor Map of the City’s Canine Caucus | Tracking Transmedia | Scoop.it
Visualizing the geography of common breeds and names. New York City has a special relationship with its dogs -- just look at the treasure (So great!
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CBC launches Nightmare on Queen Street - A Six Week Transmedia Murdoch Mystery

CBC launches Nightmare on Queen Street - A Six Week Transmedia Murdoch Mystery | Tracking Transmedia | Scoop.it
Detective Murdoch like you've never seen him before! Nightmare on Queen Street is a multi-part interactive transmedia mystery where you play the role of a visiting detective assisting Murdoch in a troublesome --and bloody-- murder investigation.
siobhan-o-flynn's insight:

very cool - playing.....

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Jeni Mawter's curator insight, February 3, 2013 7:28 PM

Teens will love it!

Binary Racoon's curator insight, February 4, 2013 8:55 PM

Another nice initiative by CBC. 

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Cracking the code: best online schools and courses tested (Wired UK)

Cracking the code: best online schools and courses tested (Wired UK) | Tracking Transmedia | Scoop.it
We rate the online schools that claim they can teach anyone programming
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interesting...

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!!!!! Game of Thrones Fans Create Spectacular Minecraft Version of King's Landing | Wired.com

!!!!! Game of Thrones Fans Create Spectacular Minecraft Version of King's Landing | Wired.com | Tracking Transmedia | Scoop.it
The fine folks of WesterosCraft have completed their latest piece of the Game of Thrones universe in Minecraft -- King's Landing.
siobhan-o-flynn's insight:

I'm so excited!!!! I know what I'm doing this weekend! damn you work week!

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Women of Transmedia | POV Blog | PBS

Women of Transmedia | POV Blog | PBS | Tracking Transmedia | Scoop.it
Liz Nord profiles eight of the trailblazing women she's learned from while making her own transmedia documentary.
siobhan-o-flynn's insight:

Nice post from Liz Nord! Fantastic group of transmedia experts!

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Fiona Milburn posts a Transmedia Resourc List: Exploring the big picture

Fiona Milburn posts a Transmedia Resourc List: Exploring the big picture | Tracking Transmedia | Scoop.it
Are you ready to explore the big picture? Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling. Read More »
siobhan-o-flynn's insight:

A handy list with a resource or two I don't know - thank Fiona!

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Jeni Mawter's curator insight, January 30, 2013 4:22 AM

Thanks form Australia, Fiona. Will spread the word.

Margaret Doyle's comment, January 30, 2013 1:19 PM
Good resource to have, in particular, to share with my students.
Margaret Doyle's curator insight, January 30, 2013 1:25 PM

Excellent resource for storytellers and those interested in learning more about Transmedia where art, theatre, technology, and design and story meet and make immersive storyworlds. 

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Brian David Johnson: Intel's Guide to the Future - Forbes

Brian David Johnson: Intel's Guide to the Future - Forbes | Tracking Transmedia | Scoop.it
Brian David Johnson, Intel's resident futurist, discusses forecasting the future, getting ordinary people involved in building a better future, and how to remember the humans when machines talk to each other.
siobhan-o-flynn's insight:

by Alex Knapp 10/13/2011:

 

"I was fascinated by the process, but given that Johnson has been at Intel for 10 years, I had to ask: has he ever been surprised by a trend?

 

“Yes,” he says. “This is embarrassing, but I’ll share it anyway. Back in 2004-2005, we were working on futurecasting for 2015. Not that long ago, right? But we were sure that the future of entertainment was going to be all about demand. On-demand movies. But when our researchers came back, we found that the number one thing that people wanted was access to the Internet. Because it afforded them more personalization and more than just on-demand. Basically, people were telling us, ‘It’s the Internet, stupid.

 

For us, this had huge implications. We realized we needed to work towards a computational platform that meaningfully combines TV with the personalization and choice of the Internet. That’s much more complicated than on-demand.”..."

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Dr. Pamela Rutledge's curator insight, January 26, 2013 1:14 PM

Adaptive leadership recognizes that we're a complex system and that means, as Johnson says, that everyone needs to be involved.

Zan Chandler's curator insight, January 29, 2013 1:18 AM

A great insight into how futurists and foresighters can apply their skills and experience.

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Is the 1,9,90 Rule Outdated? - Only Dead Fish

Is the 1,9,90 Rule Outdated? - Only Dead Fish | Tracking Transmedia | Scoop.it

The BBC have just released some interesting research around participation online. The findings (the result of a "large-scale, long-term investigation into how the UK online population participates using digital media today") have raised a little controversy since they seem to indicate that the long-term model or view of participation online, the 1,9,90 rule, is outmoded.

 

The so-called 1% Rule has been around (as far as I can work out) since 2006 when it was mentioned in a blog post by Ben McConnell of the Church Of The Customer blog who talked about how "small groups of people often turn out to be the principal value creators of a democratized community". Shortly after that, usability expert Jakob Nielsen defined it further, describing the 'participation inequality' apparent in most online communities where the majority of users (90%) are lurkers..."

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How to Use Social Media to Become a Better Informed, More Engaged Citizen

How to Use Social Media to Become a Better Informed, More Engaged Citizen | Tracking Transmedia | Scoop.it
How to Use Social Media to Become a Better Informed, More Engaged Citizen (How to Use Social Media to Become a Better Informed, More Engaged Citizen http://t.co/MUQRDaU5)...
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The Story of Transmedia Marketing Stories - Brian Cain | StoryLabs Podcast

The Story of Transmedia Marketing Stories - Brian Cain | StoryLabs Podcast | Tracking Transmedia | Scoop.it
Brian Cain takes us on a long journey from his early involvement with the poster boys of guerrilla internet marketing around Blair Witch and Art of the Heist through to his creative work with Campfire building multi platform marketing campaigns around...
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grazie!

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So Cool - Twitter Introduces Vine for Creating GIF-Like Looping Videos

So Cool - Twitter Introduces Vine for Creating GIF-Like Looping Videos | Tracking Transmedia | Scoop.it
Twitter announced on Thursday a new mobile service called Vine, which allows users to create and share looping videos.
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Canadian Film Financier J Joly Out to 'Moneyball' Hollywood With Social Media

Canadian Film Financier J Joly Out to 'Moneyball' Hollywood With Social Media | Tracking Transmedia | Scoop.it
TORONTO - J Joly is doing more than offering Canadian filmmakers as much as $1 million to finance their next movie.

 

His Vancouver-based competition-style accelerator, CineCoup, aims to make social media, rather than government money, the driving force behind Canadian film.

 

“I’m trying to moneyball Hollywood,” Joly said, putting himself in the mindset of Billy Beane, the Oakland A's general manager who defied the system to find World Series success in theMichael Lewis book and the 2011 Brad Pitt-starring movieMoneyball it inspired.

 

Here’s how: young indie filmmakers are competing with a two-minute trailer for a proposed movie and a $150 entry price to get online audiences to buzz about their concept on Twitter and Facebook accounts linked to a CineCoup app...."

siobhan-o-flynn's insight:

listening to J Joly right now at CBC InnovatvTO right now - fascinating

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Top 10 Failed Social Media Sites & What We Can Learn [Infographic]

Top 10 Failed Social Media Sites & What We Can Learn [Infographic] | Tracking Transmedia | Scoop.it
There is a lot we can learn from this top 10 failed social media sites list. This list also shows the potential reasons why each one of these sites failed.
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