Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Nice! Thanks! Simon Staffans' Transmedia Pitching 101! - MIPBlogMIPBlog

Nice! Thanks! Simon Staffans' Transmedia Pitching 101! - MIPBlogMIPBlog | Tracking Transmedia | Scoop.it
All the advice you need to prepare the perfect Content 360 pitch, in just five handy points!

 

1. Meet the brief...


...5. Crush it!


Read Simon's post for the full tips!

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Spuul releases Android app for its Bollywood streaming video service

Spuul releases Android app for its Bollywood streaming video service | Tracking Transmedia | Scoop.it
Spuul, the Singapore-based company bringing streaming Bollywood TV shows and films to the world, has launched an Android app on Google Play, joining its preexisting Web, iOS and Facebook ...
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How Comics Help Students Retain Knowledge is a Growing Field of Study

How Comics Help Students Retain Knowledge is a Growing Field of Study | Tracking Transmedia | Scoop.it
A new study showing that comics help students recall verbatim knowledge is the latest in a growing field of study on how graphic novels can be used to aid in teaching and communication.
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Influential few predict behaviour of the many

Influential few predict behaviour of the many | Tracking Transmedia | Scoop.it
Technique helps to untangle complexity in systems from metabolism to social networks.
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I'm in! Heavy Rain creator thinks games need to grow up (Wired UK)

I'm in! Heavy Rain creator thinks games need to grow up (Wired UK) | Tracking Transmedia | Scoop.it

In a fiery speech at the DICE Summit in Las Vegas last week, David Cage told an audience of game developers and industry executives that it has a "Peter Pan complex."  Big-budget videogames, he said, were being made for teens and kids, not adults. If games were going to be played by more grown-ups, they needed to tackle more mature themes, with mechanics that go beyond shooting and platform-jumping. If they didn't, Cage said, they'd see more of their audience move away from consoles and onto smartphones and tablets.

 

Cage, at least, has put his money where his mouth is -- and lots of Sony's, besides. His last game Heavy Rain married colossal production values to a decidedly non-traditional genre, sort of a combination of point and click adventure and quick-time event in which you solved the mystery of your son's kidnapping. While players are divided about its merits, I found it to be a positively entrancing experience, something I'd never seen before..."

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Alec Lisy's curator insight, April 23, 2013 9:08 PM

The quickly evolving industry is about to get a big boost when this latest generation, the one's who grew up on games such as Heavy Rain, starts getting some pull in the industry.

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Loud and clear - "Authentic in All Caps"

Loud and clear - "Authentic in All Caps" | Tracking Transmedia | Scoop.it

Simon Staffans interviews Christy Dena on her new iPad-based audio adventure:

 

How come you chose to go with audio as the main platform? Coming from radio I know the power of audio, but what were your main reasoning behind it? (also, just out of curiosity, is it possible for blind people to play?)


The spark of interest came when I did the Da Vinci Code audio tour of The Louvre. It was a high-production and immensely rewarding experience (http://www.soundwalk.com/#/TOURS/davincicode/). At the time I had been working on, playing, and researching alternate reality games and transmedia in general. I found there was a design issue involved with guiding your audience from one media touch-point to the next. People were used to things beginning and ending in one place. As creators, we all know the difficulty in encouraging that sort of activity in a single session. So as I was guided around the space of the museum through this compelling narrative, I was struck by just how powerful audio can be as a tool to encourage action (go here, do this) and to communicate a whole world through an economical media. I immediately thought – why not create audio tours of the web?! That is where the spark of inspiration came from....

siobhan-o-flynn's insight:

thanks Simon & Christy!

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Holmes scholar files suit to put Sherlock unambiguously into the public domain

Holmes scholar files suit to put Sherlock unambiguously into the public domain | Tracking Transmedia | Scoop.it
Matt sends us this, "Article from leading Sherlock Holmes blog about a recent civil action filed by a prominent Sherlockian (Leslie Klinger, editor of 'The New Annotated Sherlock Holmes') who also happens to be an attorney, against The Conan Doyle...
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Could Harry Potter and the Tooth Fairy Be the Key to Boosting Student Creativity?

Could Harry Potter and the Tooth Fairy Be the Key to Boosting Student Creativity? | Tracking Transmedia | Scoop.it
Could Harry Potter and the Tooth Fairy Be the Key to Boosting Student Creativity? (Could Harry Potter and the Tooth Fairy be the key to boosting student creativity?
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Nigel Thrift - To MOOC or Not to MOOC - WorldWise - The Chronicle of Higher Education

Nigel Thrift - To MOOC or Not to MOOC - WorldWise - The Chronicle of Higher Education | Tracking Transmedia | Scoop.it

MOOCs have become a media obsession. Why?

 

In part because they are the continuation of a story that has been around since at least the 1990s and the first days of magazines like Wired and Fast Company. At that time, information technology was depicted as part of a revolution: Marxist rhetoric had been appropriated by capitalism. Information technology would change everything through a peculiar mix of a corporate charge and evangelism, expanded profit opportunities and enlightenment.

 

I’d like to think that since then we’ve learned something. Information technology changes some things, for sure. But it doesn’t change everything.

 

After all, universities have produced a substantial body of research that argues that information technology is not an epochal economy-changing technology. Universities have also carried out a great deal of research that examines in detail what information technology changes and what it doesn’t, informed by minute ethnographic studies. Again, universities have produced a large body of research on how users are configured so that they suit the technology. And, of course, universities have produced a large body of research that actually led to the invention of the gadgets and codes and data that now populate the world. I could go on....

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I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic | Tracking Transmedia | Scoop.it
Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns.
siobhan-o-flynn's insight:

good article:

 

"This vast data dump is distilled into a target “persona,” the “true north” for creative inspiration. Psychologist Carl Jung is turning in his grave because he coined the term to describe the façade we contrive to make an impression on others while concealing our true nature. The persona is the mask of overconfidence that colors reality in our favor to adapt to social situations...."

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Do we want this? Intel to launch TV service that watches you back by end of 2013 (Wired UK)

Do we want this? Intel to launch TV service that watches you back by end of 2013 (Wired UK) | Tracking Transmedia | Scoop.it
Intel has announced that it will be launching a television product capable of identifying its viewers by the end of 2013
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Solid Advice: 10 Lessons From Digital Pioneers on How To Become a Digital Success

Solid Advice: 10 Lessons From Digital Pioneers on How To Become a Digital Success | Tracking Transmedia | Scoop.it
Marketing Strategy - If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com—and 17 other digital pioneers, what might they advise? Probably not what you'd expect.
siobhan-o-flynn's insight:

Definitely agree:

 

4. Rethink the payment chain, and be prepared to challenge orthodoxies of how you should get paid


John Winsor of the radically different communications firm Victors & Spoils was able to renegotiate his value chain, based on supply, demand, and who held the most valuable assets. V&S has a stellar client roster, and rather than employing full-time creative services V&S set online competitions with premium rewards for the winning work. Its creative work could therefore be sourced from anyone in the world—as long as the ideas are the best.

In an era of change, anything is possible.

 

5. Most often the best ideas come from looking outside digital


The pioneers behind TED, iTunes Store, and Bing, among others, had worked in other fields before transferring to digital, and they applied their know-how to online business.

Having a wide repertoire of skills and reference points is useful for carving an original niche online.

 

Read more: http://www.marketingprofs.com/articles/2013/10089/10-lessons-from-digital-pioneers-on-how-to-become-a-digital-success#ixzz2Kq3yY0nH

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Jeni Mawter's curator insight, February 13, 2013 10:24 PM

Fantastic food for thought for those wanting to leap as a Digital Pioneer in any type of storytelling.

 

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Very Very Cool. Free Anthology Celebrates LARPing | GeekDad | Wired.com

Very Very Cool. Free Anthology Celebrates LARPing | GeekDad | Wired.com | Tracking Transmedia | Scoop.it

Fans of LARP (live-action role-playing) and other forms of interactive storytelling will want to know about the newly-published Wyrd Con Companion Book 2012, a free online anthology about interactive storytelling being featured March 1–3 at Intercon, outside of Boston, one of the nation’s largest conventions devoted to LARP.

 

The Wyrd Con Companion Book (WCCB) is connected to the Orange County, Calif., LARP conventionWyrd Con, so you might say the two conventions join forces at Intercon when WCCB editors and contributors will speak at the “pre-convention” Thursday, Feb. 28 to present an overview of their anthology.

 

“There’s something in the Wyrd Con Companion Book for everyone,” wrote co-editor Aaron Vanek, in an email, “from live action role players intrigued by LARP history to educators wondering about the power of role-playing in the classroom. There are tips to good role-playing for players as well as studies on the psychology and motivations behind role-playing.”

 

For those unclear on the terminology here, “interactive storytelling” is catch-all term for games where the audience and actors are both part of the performance. Wyrd Con’s mission is to entertain and educate about interactive storytelling in all forms — LARPs, transmedia, alternate reality games (ARGs), pervasive games, interactive theater, and everything in between...."

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How far mobile phones have come in the past 31 years: It’s infographic time!

How far mobile phones have come in the past 31 years: It’s infographic time! | Tracking Transmedia | Scoop.it
Lord knows we don't post a lot of infographics up here, but this one is cool and RELEVANT YO because of the Mobile World Congress that's right around the corner. Three decades of mobile ...
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In this excerpt from BBC’s The Joy of Stats,...

In this excerpt from BBC’s The Joy of Stats,... | Tracking Transmedia | Scoop.it
In this excerpt from BBC’s The Joy of Stats, visualization maestro Hans Rosling traces in under 3 minutes the incredible progress of the “developing world” over the past half-century. Also see...
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Netflix's Risky Strategy For 'House Of Cards' - Forbes

Netflix's Risky Strategy For 'House Of Cards' - Forbes | Tracking Transmedia | Scoop.it
The thing about making television programs is, the folks who don't do it always think it's easy. After all, Seinfeld was nothing more than an NYC apartment set, some writers, and a few unknown actors.
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Kickstarter’s New Mobile App Feels Like Instagram For A Reason

Kickstarter’s New Mobile App Feels Like Instagram For A Reason | Tracking Transmedia | Scoop.it

Compared to a made-for-mobile app like Instagram, Kickstarter is a pretty complicated platform.  You don’t just have an image you can like or comment on--you have a whole concept to explain, its media, its ticker, its tipping point, its reward structure, its backers, its creator, and more.

 

With all that in mind, it seems almost shocking that Kickstarter’s new iPhone app looks so similar to Instagram--or maybe Vine--as I load it for the first time. It’s simply a vertical feed of small, squarish videos with a headline and funding bar below. I scroll through 10 offers without a second thought. I’ve already perused more Kickstarter projects in a few seconds through this app than I have all week on their site.

 

Click on any video, and you’re brought to a more detailed deal page. (In the era of Vine, this is actually a slight faux pas. The app should just play the video right in your feed, but I digress.) This extra page features all of the details you’d expect, including those always-tempting rewards to backers. Pledging is as easy as clicking an omnipresent “back this project” button at the bottom of the page. Another really nice touch is that, when you pull beyond the top of the page, the video actually enlarges in response, then immediately shrinks when you let go. It’s a clever riff on stretching the borders of an app...."

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MIT researcher says he can predict Twitter trends

MIT researcher says he can predict Twitter trends | Tracking Transmedia | Scoop.it
An MIT researcher says he has created an algorithm that can identify Twitter trends hours before the service can itself. If the algorithm works as he says, it could help Twitter — and many more companies — make a lot of money.
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oh so interesting..

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BigData in Human Resources: Talent Analytics Comes of Age - Forbes

BigData in Human Resources: Talent Analytics Comes of Age - Forbes | Tracking Transmedia | Scoop.it
Gartner expects the market for BigData and analytics to generate $3.7 Trillion in products and services and generate 4.4 million new jobs by 2015.

Via Alex Butler
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Jeni Mawter's curator insight, February 18, 2013 5:24 PM

The future is all in the Data.

gillkelley's curator insight, February 19, 2013 2:53 AM

Great article from Forbes about ways in which data will inform HR and so talent management in the future.  The example he uses is 'sales'

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What Does Street Art Sound Like?

What Does Street Art Sound Like? | Tracking Transmedia | Scoop.it
The growing popularity (and acceptance by the mainstream) of street art has turned the form into a favorite subject of smartphone photographers.
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Beyond The White Cube: 6 Experimental Museums

Beyond The White Cube: 6 Experimental Museums | Tracking Transmedia | Scoop.it
Why do galleries paint their walls white? Maybe it’s to give viewers a more “pure,” undistracted experience of the art. Or maybe it helps to maintain a clean, sterile space for expensive works.
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Rereading...Why Storytelling Is The Ultimate Weapon

Rereading...Why Storytelling Is The Ultimate Weapon | Tracking Transmedia | Scoop.it

In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival....

 

What is going on here? Why are we putty in a storyteller’s hands? The psychologists Melanie Green and Tim Brock argue that entering fictional worlds “radically alters the way information is processed.” Green and Brock’s studies shows that the more absorbed readers are in a story, the more the story changes them. Highly absorbed readers also detected significantly fewer “false notes” in stories--inaccuracies, missteps--than less transported readers. Importantly, it is not just that highly absorbed readers detected the false notes and didn’t care about them (as when we watch a pleasurably idiotic action film). They were unable to detect the false notes in the first place...."

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Judith Aston, Sandra Gaudenzi, and Mandy Rose - i-Docs Lab 1: Key Concepts for Understanding i-Docs [interactive, transmedia, cross-platform...]

Interactive documentary experts Mandy Rose, Judith Aston and Sandra Gaudenzi unpack the mysteries of interactive documentaries: what are they, what is exciti...
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Caroline Drucker: 'The secret to getting more women into tech' (Wired UK)

Caroline Drucker: 'The secret to getting more women into tech' (Wired UK) | Tracking Transmedia | Scoop.it

How can we get more women into tech? Mentorship programmes? Sensitivity training for venture capitalists? I propose a simpler solution.  In the workplace, women should start calling themselves women, not girls. It sounds silly, but hear me out. If all women refer to themselves as women in the sausage party that we call the tech world, we'll have at least double the number. This may be a case of semantics, but words are powerful. How we speak reflects how we see the world, and in turn, how others see us. Word choice can have as much of an impact as choosing to wear a wool poncho instead of a suit to your board meeting. (Though, truth be told, I could never hold anything against someone wearing a poncho.)..."

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Why Asia is Obsessed with Graphic Novels and Comics : Publishing Perspectives

Why Asia is Obsessed with Graphic Novels and Comics : Publishing Perspectives | Tracking Transmedia | Scoop.it
Printed graphic storytelling is an extension of all that has been performed for centuries across Asia, where often the word and the graphic symbol are one.

 

HONG KONG: Over the last few months there’s been a fair bit of editorializing, some of it appreciative, some not, about the nomination of Days of the Bagnold Summerand Dotter of Her Father’s Eyes for two of the shortlists of the Costa Book Awards, the latter ultimately winning the Biography category. Much of this discussion has centred around the question of whether graphic novels, or comics as some people prefer to describe them, deserve to be taken seriously as a literary form. Viewed from a purely Western perspective, I have to concede it’s a tricky debate.


First of all, it can be difficult to adopt a tone of high seriousness when discussing something described as a comic; and secondly, like many other people, I was raised in a generation where the school system and culture still largely exalted the literary form above the graphic. In the English language, one has a mere 26 letters with which to describe or destroy, page after page. Images and pictures, well, they’re considered something else entirely: the sole preserve of those few individuals gifted with a steady hand and a good eye. But what if each of us shared that same highly developed coordination between hand and eye as well as an appreciation for literature? Not just elegant handwriting — possibly soon to be a thing of the past in the US — but a close personal relationship with the literary and the graphic in equal measure....

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