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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Expert: Canada Primed to Become Major Transmedia Player

Expert: Canada Primed to Become Major Transmedia Player | Tracking Transmedia | Scoop.it
TORONTO – Canada is poised to become a major player in digital storytelling, thanks to the National Film Board of Canada and other local pots of gold for indie digital production.
siobhan-o-flynn's insight:

bookmarking from Jan 2012:

 

"The latest incarnation of the NFB transmedia project is a video and poster installation currently feature in the Toronto subway system, Highrise/One Millionth Tower, that has commuters imagining the transformation of a rundown Toronto highrise building, via six different 30-second animated videos playing on LCD screens in subway stations..."

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Julieta Romero's curator insight, January 21, 2013 4:25 PM

¿Canada y quien más sigue en la lista?

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Interview: Guillermo del Toro Talks 'Mama,' 'Pacific Rim,' 'Crimson Peak' & What Happened To His Disney Double Dare You Shingle

Interview: Guillermo del Toro Talks 'Mama,' 'Pacific Rim,' 'Crimson Peak' & What Happened To His Disney Double Dare You Shingle | Tracking Transmedia | Scoop.it

This weekend the new horror film  "Mama" opens in theaters nationwide. It's the spooky tale of a pair of young girls who are abandoned in a cabin in the woods for several years. When they are finally discovered and returned to society, to live with their kindly uncle (Nikolaj Coster-Waldau from "Game Of Thrones") and his punkish girlfriend (Jessica Chastain), something else comes along with them… a spectral figure the girls name "Mama." In other words: perfect material for producer Guillermo del Toro to shepherd to the big screen....


What is it about ghosts that constantly fascinates you?

You know, amongst the characters in supernatural fiction, one of the ones I've been the most intrigued about is ghosts. I've done "Devil's Backbone," produced "The Orphanage," read every ghost story that you need to read for the curriculum, everybody that is noteworthy. And I think it's steeped in tradition. In England they used to tell great ghost stories during Christmas and I really find that it is, of the themes in horror, the one that invites themes of reflection. You reflect about what it is to be human, what it is to be alive, so on and so forth."

 
siobhan-o-flynn's insight:

Love his work!

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Fledging storytelling app Backspaces passes 50k users and 90k stories, refines Web presence

Fledging storytelling app Backspaces passes 50k users and 90k stories, refines Web presence | Tracking Transmedia | Scoop.it
After launching back in August, Backspaces, an iPhone app for telling stories using just photos and text, has passed 50,000 users and 90,000 stories. The service received a considerable ...
siobhan-o-flynn's insight:

Sounds like a very cool app to play with:

 

"After launching back in August, Backspaces, an iPhone app for telling stories using just photos and text, has passed 50,000 users and 90,000 stories. The service received a considerable boost during Instagram’s terms of service debacle, and has since taken on an interesting, reflective role in the mobile sharing space....

 

Sanders believes that narrative — which he calls “the arbitrary but meaningful context that people put onto data and events — is what makes all of our media human. Narrative isn’t something that works well automated (I’m looking at you Facebook timeline!), it needs people. So we built Backspaces for people to tell their stories.”

 
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New Syfy Show Defiance is A Geek and Gamer's Dream | Hollywood.com

New Syfy Show Defiance is A Geek and Gamer's Dream | Hollywood.com | Tracking Transmedia | Scoop.it
'Defiance' is the future of transmedia entertainment.
siobhan-o-flynn's insight:

Looking forward to seeing how this plays:

 

"...Murphy reveals that audiences will be introduced to eight species—including humans— that now inhabit the earth. In an interesting 21st century twist, Syfy is also offering viewers a chance to further explore the alien-filled planet in the Defiance videogame. Syfy President Mark Stern explains that with the show and the game, Defiance is the future of transmedia entertainment.

 

By playing the game and watching the show, fans will gather all the secrets of the world of Defiance. Stern was careful to explain that audiences do not need to use both mediums to enjoy Defiance. “It’s not choose your own adventure… You do not need to know anything about one to enjoy the other.” However, Murphy adds that of you follow both, fans will "get a richer, fuller, experience" and it will create “the illusion of spontaneity.”

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"Too Experimental to be Commercially Viable" Despite Promise, Transmedia Publishing Still Mostly a Mess

"Too Experimental to be Commercially Viable" Despite Promise, Transmedia Publishing Still Mostly a Mess | Tracking Transmedia | Scoop.it
Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature.

Via Gary Hayes
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Gary Hayes's curator insight, January 15, 2013 6:09 PM

According to Campbell, this is a massive constraint, as “new work is being developed in people’s spare time, which slows down progress and is highly frustrating. I often wonder what sort of work we’d be putting out there if we did have a proper budget and dedicated time, or if a publisher decided to take a real risk and commission us (we’ve been close to that point, several times, but it’s never happened).”

For Dan Franklin, digital editor at Random House, who spoke at last year’s awards, “now that the wider publishing industry has gone through a digital transformation, it is moving towards new media writers’ way of thinking.”

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Beck Announces Innovative Second Screen Technology That Will Allow Viewers to ‘Experiment With the Show Itself’

Beck Announces Innovative Second Screen Technology That Will Allow Viewers to ‘Experiment With the Show Itself’ | Tracking Transmedia | Scoop.it
How often do you sit in front of the TV with your phone or tablet in hand?
siobhan-o-flynn's insight:

EGAD. Glenn Beck invents the 'Brain' - archiving/sharing function to pull content from show, story & share via social media

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Social TV Startup Kwarter Raises $4 Million To Help Broadcasters Build Second-Screen Apps | TechCrunch

Social TV Startup Kwarter Raises $4 Million To Help Broadcasters Build Second-Screen Apps | TechCrunch | Tracking Transmedia | Scoop.it
To meet the demand for interactive experiences between the phone and TV, social TV startup Kwarter has raised $4 million from Deutsche Telekom venture arm T-Venture, as well as Kinetic Ventures, to help grow its platform and expand the number of...

Via Gary Hayes
siobhan-o-flynn's insight:

grazie Gary Hayes!

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Gary Hayes's curator insight, January 16, 2013 8:25 PM

That’s becoming ever-more important as those brands and broadcasters are seeing their main audience become distracted by email, Twitter, Angry Birds, and all the other things that users do on their mobile phones instead of watching commercials. It’s all about keeping viewers engaged, even if that means keeping them engaged on some sort of branded mobile app.

Kwarter’s value prop is in providing a platform that partners can use to quickly roll up and integrate with their existing broadcasts or advertising campaigns. Initial rollouts have been focused on sports, with user polls and in-app games, as well as built-in messaging. Users can accrue points across different apps, and then can cash them in for real-world rewards.

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Why Your App Won't Be the Next Temple Run | Game|Life | Wired.com

Why Your App Won't Be the Next Temple Run | Game|Life | Wired.com | Tracking Transmedia | Scoop.it
If you're an unknown, odds are not in your favor that 2013 will be the year you finally hit it big on the App Store. And new gaming platforms might not offer you much hope, either.
siobhan-o-flynn's insight:

Take heed!

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Great Detailed Pres. from Rob Pratten on his Active Story System - design methodology for transmedia storytelling

Design methodology for creating participatory transmedia stories
siobhan-o-flynn's insight:

Thanks Rob! love your presentations! 

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WOW! Social Survey: Teens Love Tumblr Even More Than Facebook, Pay Attention To Snapchat - hypebot

WOW! Social Survey: Teens Love Tumblr Even More Than Facebook, Pay Attention To Snapchat - hypebot | Tracking Transmedia | Scoop.it
Motivated by a post by Branch co-founder Josh Miller's on how his 15 year old sister uses the Internet, Y Combinator partner Garry Tan used YC startup Survata to survey 1,038 teens in two groups -- those aged 13-18 (546 responses) and 19-25 (492...
siobhan-o-flynn's insight:

wow! take note Facebook! Hat tip to Jill Golick for the share during her talk at Transmedia101 Meetup

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Anonymous Hacks MIT in Aaron Swartz's Name, turns sites into Memorials

Anonymous Hacks MIT in Aaron Swartz's Name, turns sites into Memorials | Tracking Transmedia | Scoop.it
The Internet is dealing with the suicide of gifted programmer and activist Aaron Swartz in a variety of ways—but Anonymous is responding with what it does best.
siobhan-o-flynn's insight:

Call to Action from Anonymous:

 

We call for this tragedy to be a basis for reform of computer crime laws, and the overzealous prosecutors who use them.We call for this tragedy to be a basis for reform of copyright and intellectual property law, returning it to the proper principles of common good to the many, rather than private gain to the few.We call for this tragedy to be a basis for greater recognition of the oppression and injustices heaped daily by certain persons and institutions of authority upon anyone who dares to stand up and be counted for their beliefs, and for greater solidarity and mutual aid in response.We call for this tragedy to be a basis for a renewed and unwavering commitment to a free and unfettered internet, spared from censorship with equality of access and franchise for all.
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4 Secrets For Doing Gonzo User Research

4 Secrets For Doing Gonzo User Research | Tracking Transmedia | Scoop.it
A few years ago, I got to partner up with one of the world’s best ad creatives, Steve Henry. We spent the morning working on a brief for premium frozen foods. We blasted out a load of ideas and then hit a lull, as creative teams do.
siobhan-o-flynn's insight:

bookmark bookmark...

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How A Civil War Vet Invented The American Infographic

How A Civil War Vet Invented The American Infographic | Tracking Transmedia | Scoop.it
The 2012 election brought us a deluge of maps.
siobhan-o-flynn's insight:

Fascinating:

 

"...The first maps he made in 1872 (like that above) focused on a single class of information, such as population density, wealth, or illiteracy. By 1873, he realized that a far more complex--but perhaps useful--picture of the national population could be created by integrating two classes of data onto a single map. Take a look at his two maps of wealth, the first from 1872 and the second made soon thereafter..."

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Welcome to the Aaron Swartz Memorial JSTOR liberator

Welcome to the Aaron Swartz Memorial JSTOR liberator | Tracking Transmedia | Scoop.it
What’s this?

The Aaron Swartz JSTOR liberator is a tiny bit of civil disobedience, presented to you in clicktivism form. By running this bookmarklet (which you should not do if you are not comfortable potentially violating terms of service), you will visit JSTOR, a keeper of academic articles, be presented with a random paper, and will download a single paper from the site. You will have to click a terms of service agreement agreeing to not share the document you are reading, yet you will then download it and uploaded to another server. It will also ask for a message of memorial about Aaron. We will be gathering your messages of memorial and rememberance of Aaron to put up soon.

siobhan-o-flynn's insight:

You too can liberate an article from JSTOR & add it to the memorial for Aaron Swartz. It's easy, took me two minutes & I added a message for the memorial. Then you can share the JSTOR liberator with your friends.

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Syfy Unveils Transmedia Series 'Defiance' at TCA, Part TV Show and Part MMO Video Game

Syfy Unveils Transmedia Series 'Defiance' at TCA, Part TV Show and Part MMO Video Game | Tracking Transmedia | Scoop.it

"...Executive producer and showrunner Kevin Murphy went into more detail about how "Defiance" would work, comparing it to reading Batman comics and/or Superman ones and the added layer of context that would bring to their shared Justice League adventures. "The Trion game has its own narrative. It has its own storylines. Our show has its own dramatic storytelling needs, its own storylines.

 

"But if you choose to partake of both, because we exist in a shared universe with dual portals or entrances, you get a richer, fuller, more nuanced experience because when some huge catastrophic weather event happens in the TV show, if you’ve been playing along in the game, something the player has done actually put those events into motion. And you have that extra additive experience."

 

"It’s all referential," added Syfy's president of content Mark Stern. "So if you know about both, it helps the experience and it adds to it. But you do not need to know anything about one to enjoy the other, which is one of the nice things about it. I think that’s and then having done that, there’s some great crossover opportunities."..."

siobhan-o-flynn's insight:

Fingers crossed - like what I know so far!

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Dropify: Embed any file on Facebook for friends and fans to download directly

Dropify: Embed any file on Facebook for friends and fans to download directly | Tracking Transmedia | Scoop.it
If you're a musician, designer or anyone who regularly offers free downloads, here's one app you may find useful to promote your wares on Facebook.

Dropify comes courtesy of Germany-based ...
siobhan-o-flynn's insight:

Ok I'm in:

 

“We want artists, brands and other file-owners to publish their digital giveaways via Dropify, to give them the kind of recognition their work deserves,” says Striepecke. “They may also ask people to Like their Facebook Page, whenever they feel their download has a special value to it. A great way to grow your fanbase.”

 

 

It’s probably also worth noting that Dropify’s downloads are compatible with mobile devices, which is key given the growing number of people that use Facebook on their smartphones, often exclusively...."

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Pamela A. Aguilar's curator insight, January 16, 2013 10:23 PM

Yes, I think I'm loving this!

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Google puts businesses' interiors inside search results

Google puts businesses' interiors inside search results | Tracking Transmedia | Scoop.it
Google Business Photos present 360-degree panoramas, allowing users to scope out businesses without actually visiting. Read this article by Steven Musil on CNET News.
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TV Apps Hackathon Event: Second Screen & Connected TV Hackfest London 2013 - Home

TV Apps Hackathon Event: Second Screen & Connected TV Hackfest London 2013 - Home | Tracking Transmedia | Scoop.it
TV Apps Hackathon Event: Second Screen & Connected TV Hackfest San Francisco
siobhan-o-flynn's insight:

Very cool:


BRINGING TV TECHNOLOGY, CREATIVE & DEVELOPERS TOGETHER

 

What is a HackFest? The aim of TV hackfest is to provide a range of tv

technologies, SDK's and API's  as well as briefs and competitions - to developers, designers, agencies, creatives and entrepreneurs  to build design and show how future video entertainment could be delivered within an interactive multi-screen environment. From first and second screen apps, to social tv mashups and broadcaster / content centric content briefs , the TV Hackfest is a way to get creative and build future mutli-screen TV concepts with some cool prizes for the winners.  Click here for more details on TV HackFest Manifesto

 

Hacking for Good? Hacking for Innovation? The TV Hackfest is about:

 

"Building Innovation in Multiplatform TV Content Development."


...that's what a HackFest is all about. Hackfest.tv will include 100+ developers who will be given the simple topic of hacking TV to make it cooler! 

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The state of the second screen: Will TV companion apps proliferate or dwindle?

The state of the second screen: Will TV companion apps proliferate or dwindle? | Tracking Transmedia | Scoop.it
If you let the rows of 3D and 4K displays lining the halls of CES paint a picture of the future of television, you\'d be missing a vital component. Tucked
siobhan-o-flynn's insight:

very very interesting possibilities:

 

"...A monolithic cable company app that provides a TV guide, changes channels and provides contextual information and interactivity for all TV shows -- regardless of network affiliation -- is a powerful force to contend with. Service providers would also be able to easily push out updates and target users with ads and content based on what their watching habits are across networks...."

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Facebook's Bold, Compelling and Scary Engine of Discovery: The Inside Story of Graph Search | Wired Business | Wired.com

Facebook's Bold, Compelling and Scary Engine of Discovery: The Inside Story of Graph Search | Wired Business | Wired.com | Tracking Transmedia | Scoop.it
With the social networking giant's newest feature, friends can type in any query and get real useful information–that Google can't touch.
siobhan-o-flynn's insight:

Interesting....

"The result is surprisingly compelling. The mark of a transformative product is that it gets you to do more of something that you wouldn’t think to do on your own. Thanks to Graph Search, people will almost certainly use Facebook in entirely new ways: to seek out dates, recruit for job openings, find buddies to go out with on short notice, and look for new restaurants and other businesses. Most strikingly, it expands Facebook’s core mission — not just obsessively connecting users with people they already know, but becoming a vehicle of discovery..." 

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Simon Staffans: TV and crossmedia: It’s getting there! | | MIPBlogMIPBlog

Simon Staffans: TV and crossmedia: It’s getting there! | | MIPBlogMIPBlog | Tracking Transmedia | Scoop.it
siobhan-o-flynn's insight:

Good notes if cross-media/transmedia is a new field 

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Very cool - First Look at Disney Infinity - IGN

Very cool - First Look at Disney Infinity - IGN | Tracking Transmedia | Scoop.it
What do you get when you combine Skylanders with Minecraft, add a dash of LittleBigPlanet and combine with dozens of Disney characters?
siobhan-o-flynn's insight:

Quoting the interesting bits:

 

"The game will, as reports had suggested, build on the play mechanics of Avalanche Software’s Toy Story 3: The Video Game that offered both a campaign and Toy Box game-maker modes.


More surprising is the inclusion of a comprehensive set of 30+ Disney Infinity toy figures. These characters, which usually span different Disney franchises, work in a similar way to Skylanders figures. Place them on the Infinity Base USB peripheral, Disney’s very own Portal of Power, and they provide instant access to characters in the game...."


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Filmgate: Interactive Film Festival Brings Rock Gods, Digital Media Gurus, and Co-Creation to Miami - Miami - Arts - Cultist

Filmgate: Interactive Film Festival Brings Rock Gods, Digital Media Gurus, and Co-Creation to Miami - Miami - Arts - Cultist | Tracking Transmedia | Scoop.it
If there's one word that sums up this century so far, it's interactive. These days, audiences don't want...
siobhan-o-flynn's insight:

Looks fantastic! Hoping to attend!

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Just Awesome! Live Action Toy Story

https://www.facebook.com/pages/Live-Action-Toy-Story-Project/176760992394118 @RealiveToyStory Outtakes? http://www.youtube.com/watch?v=bCIiosHsUp0
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MIT’s President Orders Internal Investigation Into Its Handling Of Aaron Swartz’s Case | TechCrunch

MIT’s President Orders Internal Investigation Into Its Handling Of Aaron Swartz’s Case | TechCrunch | Tracking Transmedia | Scoop.it
After news about Internet activist Aaron Swartz's suicide on Friday started to spread across the Internet, many at least partly blamed MIT for the 26-year-old hacktivist's death.
siobhan-o-flynn's insight:

Here is the full letter:

 

"To the members of the MIT community:

 

Yesterday we received the shocking and terrible news that on Friday in New York, Aaron Swartz, a gifted young man well known and admired by many in the MIT community, took his own life. With this tragedy, his family and his friends suffered an inexpressible loss, and we offer our most profound condolences. Even for those of us who did not know Aaron, the trail of his brief life shines with his brilliant creativity and idealism.

 

Although Aaron had no formal affiliation with MIT, I am writing to you now because he was beloved by many members of our community and because MIT played a role in the legal struggles that began for him in 2011.

 

I want to express very clearly that I and all of us at MIT are extremely saddened by the death of this promising young man who touched the lives of so many. It pains me to think that MIT played any role in a series of events that have ended in tragedy.

 

I will not attempt to summarize here the complex events of the past two years. Now is a time for everyone involved to reflect on their actions, and that includes all of us at MIT. I have asked Professor Hal Abelson to lead a thorough analysis of MIT’s involvement from the time that we first perceived unusual activity on our network in fall 2010 up to the present. I have asked that this analysis describe the options MIT had and the decisions MIT made, in order to understand and to learn from the actions MIT took. I will share the report with the MIT community when I receive it.

 

I hope we will all reach out to those members of our community we know who may have been affected by Aaron’s death. As always, MIT Medical is available to provide expert counseling, but there is no substitute for personal understanding and support.

 

With sorrow and deep sympathy,

 

L. Rafael Reif

 
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