Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Nuno Bernardo: 5 key Transmedia challenges… or opportunities! | | MIPBlogMIPBlog

Nuno Bernardo: 5 key Transmedia challenges… or opportunities! | | MIPBlogMIPBlog | Tracking Transmedia | Scoop.it

"...If you are using a transmedia approach to producing content, then you are working to meet the expectations of today’s audience, which is: information anywhere and on any device. Being able to communicate with your audience through multiple platforms means that content is not only viewed, but is experienced. Audiences also have the opportunity to play an active role in their online viewing and if you are successful, to feel part of a ‘community’.

 

For every opportunity however, there are significant challenges for those new to transmedia production. I want to discuss five of these issues here.

 

1. The market is crowded

Audiences today are exposed to a greater amount of information on a wider variety of platforms. Digital and online viewing, however, has offered different audiences limitless amount of viewing options. Audiences are dispersed and they experience a lot more ‘noise’. Subsequently, creating a brand is much more challenging today than it was 10 or 20 years ago with a TV show on primetime. Because of this noise, it is important to successfully utilise social media and other web services with pre-built audiences to activate your brand. These audiences can generate buzz around your content and effectively publicise it for you, at almost no cost..."

siobhan-o-flynn's insight:

Grazie Nuno!

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Learn How To Find, Analyze and Visualize Information Effectively at School of Data

Learn How To Find, Analyze and Visualize Information Effectively at  School of Data | Tracking Transmedia | Scoop.it
Learn how to find, process, analyze and visualize data

Via Robin Good
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raremare's comment, August 28, 2013 11:27 PM
Thats interesting
animedubbedonline's comment, September 9, 2013 3:06 PM
it's brilliant
Paula Silva's comment, March 3, 2014 11:54 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Defiantly transmedia: Syfy's Mark Stern talks about Defiance and multi-platform worlds | Digital Trends

Defiantly transmedia: Syfy's Mark Stern talks about Defiance and multi-platform worlds | Digital Trends | Tracking Transmedia | Scoop.it

Syfy's Marc Stern talks transmedia and how the world of Defiance is ready to make the multi-platform jump....

 

It’s hard to say the word “transmedia” without immediately thinking of Star Wars, which really stands as the prototypical example of cross-platform storytelling set within a single, immersive universe. Stern pays plenty of respect to George Lucas and his creation, but he notes as well that examples can be found even there of the challenges that a transmedia effort presents.

 

“Star Wars is a really immersive, deep, authentic world. Lucas created a mythology that clearly has stood the test of time, that people want to lose themselves in and experience in different ways. They’ve been able to encompass and enable all sorts of storytelling within that world, and yet you’re still true to that original mythology. That’s what we’re trying to accomplish here,” Stern said.

 

“Whether he set out to do that or not – he probably did, because he’s a genius – what he created was something that was rich enough to enable that. Having said that, there isn’t a [live-action] TV series yet on Star Wars, and I think that you still see where it doesn’t always necessarily easily translate. You have to find a way in. Even the most amazing properties still have their limitations....”

 

Read more: http://www.digitaltrends.com/gaming/defiantly-transmedia-chatting-with-syfys-mark-stern-about-defiance-and-immersive-multi-platform-worlds/#ixzz2Lp45rAQP ;

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1 of WRT is Goes Authentic in ALL CAPS at WRT: Writer Response Theory

1 of WRT is Goes Authentic in ALL CAPS at WRT: Writer Response Theory | Tracking Transmedia | Scoop.it
a blog and podcast dedicated to discussing text arts forms

 

"..Authentic in All Caps is a master work, a story about woman and sidekick facing ridiculous obstacles to being herself. The story is complex and yet playful. In this project, as she explains, Christy is harnessing the rich narration that audio drama creates, her deep understanding of an ARG aesthetic combined with a wildly imaginative carnivalesque inversion of the cultural hierarchies. Here is a satirical world where artists are assassins and quantum physicists run the underworld. A world I’d love to romp in.

When I asked Christy about this recently, she said,

 

Christy:Remember when we started WRT?! Good times. :) Back then I was very keen on the use of chatbots in storytelling (and still am). But I was really excited by IF and all the possibilities there. I also got into alternate reality games, created a few of those and worked on big branded entertainment projects. I’ve also been lucky to have worked as a writing and design consultant on digital extensions to theatre, film, and gaming projects. So over the years I’ve been through the process of having huge external constraints being put on ideas, as well as the constraints of limited budgets and constraints I put on myself to facilitate the creative process.

 

Christy:So now I’m putting more time and effort on playing with digital technologies for my own wacky stories and ideas. I recently launched a playful story for the phone at a pervasive gaming festival in Melbourne (and this will be released worldwide soon). But the big personal project I’m working on is a web audio adventure. The idea for this unusual storytelling approach came about from my work on alternate reality games, and my love of audio, comedy, and digital technology. I’m combining radio drama with web navigation and online storytelling to create a web audio adventure. It hasn’t been done before and so I’ve spent the past year refining experience design issues and of course honing the script...."

 
siobhan-o-flynn's insight:

Great interview on Mark Marino's blog!

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Jeni Mawter's curator insight, February 23, 2013 9:51 PM

Interview with Christy Dena re AUTHENTIC IN ALL CAPS!

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Great Pres! Multi-Platform for Project Managers

Managing Multi-Platform Projects This comprehensive hands-on course will give you the tools to manage multiplatform projects by taking you through the dynamics
siobhan-o-flynn's insight:

most useful! bookmarking!

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Angela Antle's curator insight, February 23, 2013 7:50 AM

Check out the genre pyramid!

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2013 is the year for startups

2013 is the year for startups | Tracking Transmedia | Scoop.it

2013 has quickly become a great year for startups. Innovative startups have launched some of the best apps i've seen in recent years and also platforms are launching or strengthening to provide startups with great tools to support their new ventures.


I’ve been involved with the startup scene for a while and this site is nearing its first anniversary, we’ve shared knowledge, interviews and reviews covering a wide range of business information for entrepreneurs and startups.

A startup i’m involved with launches next week and from being in that environment as well as running this site, i can promise you i really do walk the talk. I use tools and products that make things easier, simpler, faster and better.

We are now 3 weeks into the second month of the year and i’ve seen enough to be excited for 2013, not only that but some of  the newly available  products out there really do have benefits for entrepreneurs..."

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a billboard in peru creates clean drinking water from air humidity

a billboard in peru creates clean drinking water from air humidity | Tracking Transmedia | Scoop.it
the billboard provides clean drinking water in a region where rainfall is scarce year-round, but atmospheric humidity reaches almost 98%.
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Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Tracking Transmedia | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.
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ozziegontang's comment, February 24, 2013 11:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 3:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
Moya Sayer-Jones's curator insight, March 6, 2013 6:31 AM

Just wishing I lived in New York! Lots of great viewing here.

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Love (project time)! Story Sharing Platform MapStory : Welcome!

Love (project time)! Story Sharing Platform MapStory : Welcome! | Tracking Transmedia | Scoop.it
What is a MapStory?

MapStory empowers a global community to organize knowledge about the world spatially and temporally. With MapStory, people of all kinds turn into Storytellers who can create, share, and collaborate on MapStories and ultimately improve our understanding of global dynamics, worldwide, over the course of history.

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Angela Antle's curator insight, February 23, 2013 8:05 AM

Free and open map platform for storytelling!

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Nice! A Case Study of Transmedia—How "Fringe" Used Spreadable Media by Jason Ohler

Nice! A Case Study of Transmedia—How "Fringe" Used Spreadable Media by Jason Ohler | Tracking Transmedia | Scoop.it

"When I speak about the Mega Makeovers That Will Change Everything Educational, one of those makeovers is certainly the transmedia phenomenon.

Transmedia is the world of “spreadable media” in which a story, brand, or experience spreads across the media in our lives so effectively that it creates a sense of immersion and community. The mediasphere, everyone’s second home, is so pervasive that we rarely notice it, and have only passing glimpses of how interconnected it truly is. The tEcosystem is truly our secondary ecosystem. 


This makes transmedia seem “natural” for lack of a better word. It also makes transmedia a natural extension of the linguistics of media, and a playground for professional mediasts. We will look back on the evolution of transmedia and see it as inevitable, with roots that penetrate far deeper into history than we now acknowledge. For example, there was the Beatles: posters, books, movies, concerts—oh yes, their music and their albums.


I think it was Henry Jenkins who said, “If it doesn’t spread, it’s dead.” Jenkins, the transmedia guru, maintains a page about spreadable media, along with Sam Ford and Joshua Green....

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Fantastic! Teaching Transmedia Using Transmedia: Conducttr in the Classroom at Sheridan College.

Fantastic! Teaching Transmedia Using Transmedia:  Conducttr in the Classroom at Sheridan College. | Tracking Transmedia | Scoop.it

"This winter I am teaching Sheridan’s first formal transmedia course.  It is a modest beginning with 12 students from the post-grad ATVF program attending.  Jean Desormeaux, the ATVF program co-ordinator, has also been sitting in.  I’m enjoying the small class size – it gives us a chance to have discussions in class and to do some interesting group work.  And I think it is a good place to start from as we look to expand our transmedia teaching and to integrate transmedia into course work that our media students are already engaged in.

 

Since it is the first time this class has been offered, and my first time teaching it, I’ve taken advantage of the opportunity to attempt some different approaches.   Some of these have been total failures (the class blog never caught on) .  Others have provided interesting learning opportunities – sometimes providing as much learning for me as for the students.  And sometimes these experiments have resulted in unexpectedly humorous situations too.  And this leads me to the story of how I attempted to create a transmedia story experience for my students usingConducttr.  If you are not familiar with Conducttr, it is described as a ‘pervasive entertainment platform’.  The goal of Conducttr is to provide a system that allows you to design and deliver a story experience across many platforms including SMS, Twitter, Facebook, Tumblr, and many more.   (If you are interested in more information on how Conducttr works, check out the video below.)..."

 

 

siobhan-o-flynn's insight:

Great to see Rob Pratten's Conducttr being used in the classroom! I

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Qwiki’s New Storytelling iPhone App Was Downloaded 125K Times In Six Days

Qwiki’s New Storytelling iPhone App Was Downloaded 125K Times In Six Days | Tracking Transmedia | Scoop.it

Startup Qwiki launched a new iPhone app a little more than a week ago, and it now says that the app was downloaded 125,000 times in the first six days, with 27,000 Qwikis created.

 

What is a Qwiki? Basically, it’s a slideshow-style video automatically assembled from a user’s photos, videos, and music. It still shows  the company’s roots as a multimedia search engine, building a video presentation around any topic that you want to look up — it was in that form that Qwiki took the top prize at the TechCrunch Disrupt conference in 2010 — but the technology has been redirected towards personal storytelling rather than information consumption.


Via Gregg Morris
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TV Trends Web Review: Does House of Cards spell cable's doom? MIPBlog

TV Trends Web Review: Does House of Cards spell cable's doom? MIPBlog | Tracking Transmedia | Scoop.it

Our latest digest of the past weeks' hottest news stories, as curated via our scoop.it web magazines.

 

Unveiled at MIPCOM 2013, Netflix’s biggest series ever — starring Kevin Spacey (photo) and directed by David Fincher – was without a doubt the main TV event of early 2013. But is House of Cards really TV? Netflix made the bold move of releasing all 13 episodes at once, disrupting scheduling tradition and challenging the piracy temptation. But was it a success? Whilst Netflix claimed the political drama was its most-streamed TV show ever, it declined to release any figures. The onus was left with social TV to compile the data, expertly gathered by Lost Remote here, for example:

 

Networked Insights provided an interesting analysis point. House of Cards “premiered around nearly 30k conversations, which is no The Walking Dead (with over 900K conversations when it returned Sunday night), but is on par with the weekly performances that ABC’s Scandal receives,” explained the company’s Sean Reckwerdt..."

 

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The top 10 Toronto web series you should know!

The top 10 Toronto web series you should know! | Tracking Transmedia | Scoop.it

The top Toronto web series might most often encountered at 3am, when you're in pyjamas and illuminated only by your laptop screen, but that doesn't mean they're not addictive, quality programming.  In fact, Toronto is home to some of the best web series in the world, having racked up nominations and awards from Paris, New York and L.A., and these homegrown web series (although not always set on the streets of the city) come with millions of views, tons of extras, production value, and well-crafted characters that could easily rival most Canadian TV shows..."

siobhan-o-flynn's insight:

Fantastic work being done in TO!

 

Prison Dancer, Out with Dad, Ruby Skye PI, Microwave Porn (hysterical!)... 

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CultureFuture: PRAGMATICS: A Few Notes on Transmedia

CultureFuture: PRAGMATICS: A Few Notes on Transmedia | Tracking Transmedia | Scoop.it

Guy Yedwab: "A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned" ...

 


Via The Digital Rocking Chair, Francesco Pintus, Hans Heesterbeek
siobhan-o-flynn's insight:

Thanks Hans & Fiona!

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The Decline and Fall of Product Placement: Starlight Runner in the Harvard Business Review

The Decline and Fall of Product Placement: Starlight Runner in the Harvard Business Review | Tracking Transmedia | Scoop.it

Brands can't just latch on to someone else's story; they've got to create their own...

 

..How will this work? As I imagine the creative agency of 2020, based on conversations with numerous executives and futurists, I see three distinct changes that might drive the emerging practice of story placement.

Brands will build "story-worlds," not canned, thirty-second spots designed for broadcast.Brands that hope to create engagement, exploration, and sharing will need to create cross-platform content that begins as a video story, continues in interactive experiences, and perhaps reaches climax in an actual real-world experience. This requires characters that live and breathe (rather than pop up for thirty seconds and die), plots to unfold over time, and a place in the world for audiences to insert themselves. Jeff Gomez, of Starlight Runner Entertainment, is a trailblazer in creating worlds for companies like Coca Cola and Mattel. His seven-figure engagements have paid big dividends for clients because they have led to campaigns in which audiences intuit the magic behind the product's story and clamor to get involved. His campaigns give brands the tools they need to expand their story into whichever direction it takes off..."

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The Beauty Curse: Graphic Novel takes on Acid Attacks Against Women

A serious graphic novel about a world where jealousy knows no limits, and where being a pretty girl can mean risking your life.
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Jeni Mawter's comment, February 23, 2013 9:54 PM
Social comment on the human cost of beauty.
Jeni Mawter's curator insight, February 23, 2013 9:55 PM

Graphic Novel addresses the human cost of beauty and the social issue of acid attacks on yound girls.

siobhan-o-flynn's comment, February 23, 2013 10:09 PM
timely, worth while topic - hope it makes funding!
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Ouch! Sony's PS4 will lose the console war with its lame video-streaming strategy (Wired UK)

Ouch! Sony's PS4 will lose the console war with its lame video-streaming strategy (Wired UK) | Tracking Transmedia | Scoop.it
Sony's PS4 launch did not show any kind of streaming-video strategy aside from the obligatory nod to Netflix. And thus it sealed its fate.

 

Congratulations, Sony, you just lost the console war.

 

Sony held reporters hostage for two hours Wednesday as it unveiled a new PlayStation controller, made a lot of promises about the PlayStation 4 and showed all the demos in the world. What it didn't show us, aside from an actual PlayStation 4, is any kind of streaming-video strategy aside from the obligatory nod to Netflix. And thus it sealed its fate. There simply is no way Sony can compete with Microsoft without streaming video.

 

Andrew House, CEO of Sony Computer Entertainment, told the assembled press, "The living room is no longer the center of the console ecosystem, the gamer is." Sony wants games to go with you everywhere. That's a smart move, but no matter how you spin it, the PlayStation must be part of the living room if it is to have any hope of taking on the Xbox 360 - and any future consoles coming out of Redmond..."

siobhan-o-flynn's insight:

Again. Ouch.

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Justin Nalepa's curator insight, February 22, 2013 10:53 AM

I have a lot of respect for Sony, but they've been struggling out of the gate with their consoles and handhelds for a while now. 

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Alex Balfour tells the new media story of the London 2012 Games (Wired UK)

Alex Balfour tells the new media story of the London 2012 Games (Wired UK) | Tracking Transmedia | Scoop.it

"Alex Balfour began his talk at The Story with a tear inducing recap reel of the London 2012 Games. The former head of new media for the Games was here to tell the story of one of the most "successful" Olympics ever held -- the slow motion montage of finishing line celebrations and flag waving crowds drove the point home, that the Games had connected with people.

 

July 2005 was where things began, when Sebastian Coe told the world of the vision for the London 2012 games while speaking in Singapore: "To use the power of the Games to inspire change" -- this was the driving vision that Balfour's new media team were to drive toward.


"These visions can be slightly portentous," said Balfour. It was an ambitious project -- the heady undertaking of changing attitudes toward disability was only one aspect of a vast list of objectives and aims.


The way that Balfour and his team went about attempting to achieve these aims was in telling the story of this vision, unpacking a narrative with a clear and simple communications strategy. They needed to tell the story of the Games -- that they were "doing it right", that everything was working and going as it should be, from construction to transport infrastructures; telling stories that would sit around key themes of the Games, be that an athlete or a team. The story would also require the team to engage in the "trench warfare"..."

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Apply! MA International Documentary Production Full-time, Part-time course | Sheffield Hallam University

Apply! MA International Documentary Production Full-time, Part-time course | Sheffield Hallam University | Tracking Transmedia | Scoop.it

This course focuses on the core activity of documentary production companies which is project development and production financing to create ‘market ready’ packages.

 

We run the course in collaboration with Sheffield Doc/Fest. This is one of the UK’s leading international documentary festivals and markets, which attracts key industry decision makers, financiers, distributors and inspirational filmmakers from around the world.

 

The aim of the course is to help you to become a creative producer or director who understands how international documentary funding works. You learn to apply documentary filmmaking skills in the context of cross-platform convergent media.

 

You are taught by Northern Media School staff who are active filmmakers with a track record of excellence in their field, together with key guest speakers from Sheffield Doc/Fest...."

 
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Cool! Subway Creates A SimCity Competition To Run The Best Virtual Store - PSFK

Cool! Subway Creates A SimCity Competition To Run The Best Virtual Store - PSFK | Tracking Transmedia | Scoop.it
The online contest challenges fans to build, operate and promote their own restaurant.
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Five Principles for Storytelling in a Multi-Screening World

The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help
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Interactive documentary and education: a field to explore (I) - iDocs post from Jan 2013

Interactive documentary and education: a field to explore (I) - iDocs post from Jan 2013 | Tracking Transmedia | Scoop.it

"One of the essential premises of the traditional documentary is the desire to organise a story that is both informative and entertaining. And, in this sense, the interactive formatshould continue with the tradition to try to offer similar experiences that mix a recreational (entertainment) proposal with an educational one (knowledge), in the most efficient, original and attractive possible way. And this is mainly possible thanks to thecombination of different navigational and interactive modalities, which enable a multiple exchange between the work and the interactor.

 

Firstly, navigating and visiting different proposals and structuring the content (information and knowledge) means the use of strategies and resources of the games. This way, from the structure of the interactive, and through the navigation modalities, the user, in a certain sense, “plays” with the possibilities offered by the work and can satisfy their first necessity: amusement and entertainment...."

siobhan-o-flynn's insight:

Thanks Arnau Gifreu Castells!

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Katerina Cizek and Gerry Flahive @ the OpenDocLab | Open Documentary Lab at MIT

Katerina Cizek and Gerry Flahive @ the OpenDocLab | Open Documentary Lab at MIT | Tracking Transmedia | Scoop.it

The People formerly known as Subjects.

Documentary Collaboration in the 21st Century.

 

Talk, MIT Oct 24, 2012

 

"In this talk, Director, Katerina Cizek and Senior Producer, Gerry Flahive, compared two distinct projects within their HIGHRISE story universe (Out My Window and One Millionth Tower) in order to explore the multitude of co-creative possibilities in a new kind of documentary practice.  The National Film Board of Canada’s HIGHRISE project is a multi-year digital documentary experiment exploring the human condition of vertical living around the globe. This Emmy-award winning project innovates with new approaches to both documentary form and content."


Via mirmilla
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mirmilla's curator insight, February 19, 2013 2:27 PM

A great analysis of the issues related to new approaches to both the form and the content of the documentary

 

A milestone.

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Designing eLearning For ipads

Find about emerging need of eLearning on iPads, learn how to get started with it as a first step towards ‘mobile learning’.

Via Ana Cristina Pratas
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Ricard Garcia's curator insight, February 25, 2013 2:21 AM

Let's get started with iPads. Teachers need to learn how to use materials and also how to create them

Fernando Yanes's curator insight, February 26, 2013 4:13 AM

Interesante ... como para ir preparando las transformaciones. "La escuela nunca fue ni será el monopolio del conocimiento"

Peter Shanks's curator insight, March 9, 2013 4:57 PM

like them or not, the ipad has become an educational tool that content and application developers can't ignore