Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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How Startup Culture Will Transform Canada's Next Generation of Media Companies

How Startup Culture Will Transform Canada's Next Generation of Media Companies | Tracking Transmedia | Scoop.it
CFC Media Lab's IdeaBOOST accelerator imbues content creators with entrepreneurial spirit
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congrats all!

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Jeni Mawter's curator insight, March 26, 2013 4:17 AM

Congratulations Canada.

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Oh so Interesting... 4 Ways the Twitter You Know is Changing Forever

Oh so Interesting... 4 Ways the Twitter You Know is Changing Forever | Tracking Transmedia | Scoop.it

"Twitter is changing dramatically, become more of a platform than a tool. This has major consequences. Here are 4 ways Twitter is changing....

 

4. Twitter as Conversation Forum

But what if we stopped thinking about Twitter as a broadcasting tool? Twitter chats and interviews have become routine, but the platform’s limitations make it a decidedly less than optimal venue for this type of group communication. The unthreaded nature of Twitter conversation dictates that reading the summary of Twitter chats is often more illuminating that participating in them. A startup wants to change that, however, and enable Twitter to fulfill its promise as a real-time discussion forum...." 

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Jeni Mawter's curator insight, March 26, 2013 4:22 AM

Twitter Fiction here we come.

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Forrester's Kim Celestre On Using Gamification To Engage Communities [Video]

Kim Celestre, Senior Analyst with Forrester Research, Inc. talks about how gamification is successfully being used to engage customer communities as well as ...
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How The Veronica Mars Kickstarter Campaign Affects Independent Filmmakers by Sheri Candler

CONNECT WITH SHERI CANDLER http://www.shericandler.com http://www.linkedin.com/in/shericandler https://www.facebook.com/SheriCandlerMarketingandPublicity htt...

Via Zan Chandler
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Zan Chandler's curator insight, March 24, 2013 4:01 PM

Crowdfunding campaigns are not for everybody. And they are certainly not ideal for creators who haven't cultivated an audience already. Tools such as kickstarter and indiegogo can be excellent for leveraging a sizeable and motivated campaign.

 

Sheri asserts that crowdfunding isn't a form of investment because participants aren't expecting a financial return on their investment. While it's not your typical investment situation, participants in crowdfunding campaigns are expecting a return - they are expecting to gain something that wouldn't have happened without their investment. A new film, and new material to engage with. 

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TY Matt Buie! Dad with $22K roaming Bill Creates How-To Guide to Negotiating with Canadian Telecom Customer Service

TY Matt Buie! Dad with $22K roaming Bill Creates How-To Guide to Negotiating with Canadian Telecom Customer Service | Tracking Transmedia | Scoop.it
Notes to Remember | Steps | Additional Help
For this guide, we will use Roaming charges as an example.

Notes to remember:

Understand that the full charge will not disappear. Have a realistic figure
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This Guide will be a godsend to many - thank you Matt Buie!

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15 Twitter Stats Brands Should Know

15 Twitter Stats Brands Should Know | Tracking Transmedia | Scoop.it

The typical Twitter user follows six brands; there were over 33,000 tweets per second during New Years in Japan; tweets with question marks get 12 percent high engagement rate....


78 percent: how much more likely mobile users are to retweet a brand

60 percent: users on mobile in the U.S.

53 percent: increase in purchase intent from users who saw a promoted tweet...

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Bob Philpin's curator insight, March 25, 2013 6:31 AM

Here's 15 Twitter stats that every SmallBiz owner needs to know.

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Big Impressive Numbers: 10 Stats Brands Should Know About Facebook

Big Impressive Numbers: 10 Stats Brands Should Know About Facebook | Tracking Transmedia | Scoop.it

There are 2.5 billion pieces of content shared on Facebook every day....

 

6. 23 percent of all time spent on apps in the U.S. is on Facebook – 3 percent on Instagram – which means over a quarter of time spent on apps in the U.S. is with Facebook....

 
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whoa.

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Storytelling for Social Change at Facebook | Filmmaker Magazine #transmedia

Storytelling for Social Change at Facebook | Filmmaker Magazine #transmedia | Tracking Transmedia | Scoop.it

"Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan. The event was co-sponsored by the Tides Foundation, a San Francisco nonprofit that funds philanthropic ventures, and featured Beth Janson, executive director of the Tribeca Film Institute and representing its All Access program, Didi Bethurum of the social action campaign 10×10 and the documentary Girl Rising, Michelle Byrd of Games for Change, and Libby Leffler, Facebook’s Strategic Partner Manager who interfaces with nonprofits, charities, and philanthropic causes.

 

A lot of the work discussed by the panel comes in the wake of theHalf the Sky movement, a book, film, and transmedia project that Filmmaker wrote about last October. The project includes a four-hour documentary, an hour-long redaction of the film, and multiple short films for use by NGOs in developing nations. The most recent component is the Facebook game “Half the Sky Movement: The Game” (pictured above)..."

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bookmarking - projects to follow...

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Jeni Mawter's curator insight, March 24, 2013 9:01 PM

Has partnerships with Room to Read!

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15 Alarming Stats About Banner Ads: 'You’re more likely to survive a plane crash than click a banner ad'

15 Alarming Stats About Banner Ads: 'You’re more likely to survive a plane crash than click a banner ad' | Tracking Transmedia | Scoop.it
Looking at the stats about display ads, you have to wonder if there's a better way.
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Nice! The New Digital Storytelling Series: Hugues Sweeney talks interactivity, funding with MIT Open Doc Lab | Filmmaker Magazine

Nice! The New Digital Storytelling Series: Hugues Sweeney talks interactivity, funding with MIT Open Doc Lab | Filmmaker Magazine | Tracking Transmedia | Scoop.it

In the third part of Filmmaker's interview project with prominent figures from the world of transmedia, conducted through the MIT Open Documentary Lab,...

 

MIT Open Documentary Lab: What are the most useful skills for an interactive storyteller? What are the tools of the trade?

 

Sweeney: Interactivity is the narration. You have to figure out how the experience of the user is the story – how all the small actions you want her/him to make write a larger tale. For instance, navigation is to web what editing is to cinema. One of the difficult things though is to find a perfect equilibrium between form and content – how do you make sure that the user experience is not drowned by design or technology … how do you make the surface of an interactive device a canvas? If we go back to the definition of documentary, it says: artistic interpretation of reality. This definition is very inspiring and opens so many doors. How do you artfully interpret reality using digital media?..."

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Twitter's Seventh Birthday | Visual.ly

Twitter's Seventh Birthday | Visual.ly | Tracking Transmedia | Scoop.it
An infographic is worth hunderds of thousands of words. With this in mind we set out to visualise and explain the growth in popularity of Twitter sinc
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Orange FR funds new #Transmedia Projects: Soutien au développement de « Casimilo et les légendes du nouveau monde »

Orange FR funds new #Transmedia Projects: Soutien au développement de « Casimilo et les légendes du nouveau monde » | Tracking Transmedia | Scoop.it
La 3ème édition de la bourse « Orange / Formats Innovants » s’est achevée en mai 2012 par la remise d’une bourse d��
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How The Harlem Shake Happened | Visual.ly

How The Harlem Shake Happened | Visual.ly | Tracking Transmedia | Scoop.it
Now that the Harlem Shake is over we can ask: How did a dance move turn into a wild internet meme? Find out the truth behind the meme in this infograp
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Jane McGonigal on Gamification - IBM Connect 2013 Day 3 - 30 Jan 2013 [Video]

World renowned game designer, Jane McGonigal, dropped some amazing facts about gamification that will change your perspective. IBM Connect 2013 Session on Ga...
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Mattia Nicoletti's comment, March 26, 2013 2:07 AM
Great illuminating concepts. Thanks!
Mattia Nicoletti's curator insight, March 26, 2013 2:12 AM

The engagement economy. A wonderful and illuminating video about how games can change the world. A must watch video.

Normand Miron's curator insight, March 26, 2013 8:27 AM

Gaming, the only human activity where people are willing tho spend 80% of their time failing (in my case, probably closer to 95% ;) in order to stimulate kicks up their caudate and hippocampus.   Must see video, thank you Jane!

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Tim Kring is Developing New Conspiracy Drama with Interactive Online Game Component [woot!]

Tim Kring is Developing New Conspiracy Drama with Interactive Online Game Component [woot!] | Tracking Transmedia | Scoop.it

Tim Kring is prepping a new conspiracy drama.
The Heroes creator is teaming with Sonar Entertainment to partner on The Drake Equation, a drama about the discovery of a mysterious signal from outer space. Weeks after the discovery, governments activate an international Space Intelligence Agency to keep the secret contained and prevent society's breakdown...."

 

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Don't miss this! VISITATIONS at the Drake Hotel [very clever people staging this one]

Don't miss this! VISITATIONS at the Drake Hotel [very clever people staging this one] | Tracking Transmedia | Scoop.it
An intimate, interactive, supernatural adventure played out across multiple spaces within the Drake Hotel and beyond. Running April 21, 22, 23, 28, 29. Tickets on sale now!
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Is this Good??? How many Drones??? Drones form giant, glowing 'Star Trek' logo over London

Is this Good??? How many Drones??? Drones form giant, glowing 'Star Trek' logo over London | Tracking Transmedia | Scoop.it
Over the weekend, the studio behind Star Trek Into Darkness took the film’s title literally, commissioning the flying of a giant, glowing Starfleet insignia in the London night sky. Comprised of...

Via Gary Hayes
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Gary Hayes's curator insight, March 25, 2013 3:43 AM

Over the weekend, the studio behind Star Trek Into Darkness took the film’s title literally, commissioning the flying of a giant, glowing Starfleet insignia in the London night sky. Comprised of 30 LED-illuminated quadrotors, the 308-foot-tall logo rotated in place 118 feet above ground (video below), before dimming its lights alongside those of Tower Bridge and Big Ben in recognition of the WWF’s Earth Hour conservation effort.

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Canadians! Bookmark this! Dad who fought $22K cell bill releases consumer battle guide

Canadians! Bookmark this! Dad who fought $22K cell bill releases consumer battle guide | Tracking Transmedia | Scoop.it
A B.C. father who successfully contested $22,000 in roaming charges incurred by his 11-year-old son has released a step-by-step guide to waging battle against Canada’s telecommunications giants.
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Must Catch: Immersive theatre company reinterprets Kafka's The Trial for digital age (Wired UK)

Must Catch: Immersive theatre company reinterprets Kafka's The Trial for digital age (Wired UK) | Tracking Transmedia | Scoop.it
An immersive theatre company called Retz has reinterpreted two of Franz Kafka's works -- The Trial and In The Penal Colony -- for the internet age in an interactive performance that sees audience members travel around East London.

 

The production is a large-scale interactive story where audience members follow protagonist Joseph K through a series of locations in East London (including Shoreditch Town Hall and the Rose Lipman building) as he comes to terms with his mysterious arrest. Audience members experience the story in a series of one-on-one encounters with some of the 47 cast members and find themselves lured into helping Joseph K. What they say to the actors will be noted, disseminated via the web, and potentially used against them by other cast members at a later moment.

 

Retz founder Felix Mortimer told Wired.co.uk: "The actors and stage manager all use Twitter accounts set to private to quickly communicate pictures and information about audience members to each other and subtly thread it into performance. I suppose it's a database on the fly and a good way to tag and keep track of our audience members and quickly make them feel like they are bleeding digital information -- which is the main thrust of the piece." The team also uses Twilio for making phone calls during the performance..."

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Excellent Post: Five Different Routes to a Web Series | Filmmaker Magazine

Excellent Post: Five Different Routes to a Web Series | Filmmaker Magazine | Tracking Transmedia | Scoop.it

"The web series can take many shapes, from a no-budget serial made in high-school media classes to Joss Whedon’s Dr. Horrible’s Sing-Along Blog to  Netflix’s long-format House of Cards. These are just three of probably thousands of web series out there produced, written, and directed specifically for the Internet. But there are other roads to web series. Here are five of them.

 

The Longish Short Film Repurposed into a Web Series


Filmmaking partners Jacob Hensberry and Ken Cook had plan for their short film, Planet X, a stylized, modern romantic comedy with sci-fi leanings. “We were going to use the traditional formula of making a short, getting into some festivals, getting some attention and turning it into a feature,” director Hensberry said. But Cook, his writing and producer partner, knew there was a problem. “I immediately knew that we were screwed on the festival front. [Planet X was] too long and it has a cliffhanger ending..."

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really useful post with detailed examples

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Jeni Mawter's curator insight, March 24, 2013 8:46 PM

Children's and Young Adult writers thinking of turning your story into film?

 

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Wow. Google Opens Universal Analytics Beta To All, Brings Analytics To More Devices And Online/Offline Interactions | TechCrunch

Wow. Google Opens Universal Analytics Beta To All, Brings Analytics To More Devices And Online/Offline Interactions | TechCrunch | Tracking Transmedia | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

 

Last October, Google announced the limited beta of Universal Analytics, an effort to bring new features like cross-platform and mobile app analytics, as well as the ability to incorporate data from offline sources, to Google Analytics. Today, it is opening up Universal Analytics to all Google Analytics customers.

 

As Google argued when it first announced this change, “measurement today is evolving from technology that counts site traffic into a broader system that measures your effectiveness in advertising, sales, product usage, support, and retention.” Universal analytics is meant to help business owners “to understand the changing, multi-device customer journey,” as Analytics product manager JiaJing Wang writes in today’s announcement...."

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Try 'Sloppy Typing' on This Reimagined QWERTY Keyboard [VIDEO]

Try 'Sloppy Typing' on This Reimagined QWERTY Keyboard [VIDEO] | Tracking Transmedia | Scoop.it
A Toronto-based company is reimagining the QWERTY keyboard on your smartphone by streamlining the keys, letting you type easily without being precise.
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Very cool University of Toronto project goes over ask on Indiegogo

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North Korean documentary tries transmedia trends

North Korean documentary tries transmedia trends | Tracking Transmedia | Scoop.it

Kyle Burton:  "[Toronto filmmaker Ann Shin] and her small crew of a camera operator and sound technician followed an agent called "Dragon" from the North Korea-China border all the way to Bangkok with refugees who had high hopes for a better life in South Korea."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 22, 2013 4:40 AM

An interesting look at the execution of a transmedia project under daring circumstances.

Debbie Elicksen 's curator insight, March 22, 2013 11:08 AM

Improvising techniques and technology often makes almost as good a story as the story itself.

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Fantastic! Infographic: An App That Maps The Web In Real Time [& it's free!]

Fantastic! Infographic: An App That Maps The Web In Real Time [& it's free!] | Tracking Transmedia | Scoop.it
Mankind loves making maps, and the world wide web, densely interconnected and phenomenally complex, always makes for a nice visual.
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Learning code: Time for us all to recognise the creative value of those 0s and 1s - Marketing news - Marketing magazine

Learning code: Time for us all to recognise the creative value of those 0s and 1s - Marketing news - Marketing magazine | Tracking Transmedia | Scoop.it
Learning code: Time for us all to recognise the creative value of those 0s and 1s marketing news. Read Learning code: Time for us all to recognise the creative value of those 0s and 1s and other marketing news online.
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good resources links

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