Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Like. 10 Ways to Teach Innovation

Like. 10 Ways to Teach Innovation | Tracking Transmedia | Scoop.it

"One overriding challenge is now coming to the fore in public consciousness: We need to reinvent just about everything. Whether scientific advances, technology breakthroughs, new political and economic structures, environmental solutions, or an updated code of ethics for 21st century life, everything is in flux—and everything demands innovative, out of the box thinking....

 

Move from projects to Project Based Learning. Most teachers have done projects, but the majority do not use the defined set of methods associated with high-quality PBL. These methods include developing a focused question, using solid, well crafted performance assessments, allowing for multiple solutions, enlisting community resources, and choosing engaging, meaningful themes for projects. PBL offers the best method we have presently for combining inquiry with accountability, and should be part of every teacher’s repertoire. See my website or the Buck Institute for methods.

 

Teach concepts, not facts. Concept-based instruction overcomes the fact-based, rote-oriented nature of standardized curriculum. If your curriculum is not organized conceptually, use you own knowledge and resources to teach ideas and deep understanding, not test items..."

 
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Jeni Mawter's curator insight, April 4, 2013 9:04 PM

Innovation, flexibility in thought, creativity, risk-taking are all requirements for learning in this age of technological revolution.

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Very useful walk-through: 10 Steps To Designing An Amazing Infographic

Very useful walk-through: 10 Steps To Designing An Amazing Infographic | Tracking Transmedia | Scoop.it
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.
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Milestone. Online music licensing revenues pass radio for first time

Milestone. Online music licensing revenues pass radio for first time | Tracking Transmedia | Scoop.it
Google Play and Xbox licensing agreements help digital revenues jump 32.2% in 2012, from £39.1m to £51.7m. By Josh Halliday

 

British songwriters, including acts such as Ed Sheeran and Calvin Harris, netted a record total of £51.7m in UK royalties from digital music services last year, as online licensing revenues eclipsed radio for the first time.

 

New licensing agreements with Google Play, Microsoft Xbox and other online players helped UK digital revenues soar 32.2% in 2012, from £39.1m in 2011...."

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Risk, Collaborate, Tweet: Charting Next Steps in Digital Humanities at the Getty|The Getty Iris

Risk, Collaborate, Tweet: Charting Next Steps in Digital Humanities at the Getty|The Getty Iris | Tracking Transmedia | Scoop.it
The Iris is the Getty's online magazine.
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Winter Is Still Coming: Game of Thrones Gets a 4th Season

Winter Is Still Coming: Game of Thrones Gets a 4th Season | Tracking Transmedia | Scoop.it

"Was there any doubt that HBO's hit show Game of Thrones would return to our screens next year after Season 3 wraps up? Actually, yes...

 

If the executives had any doubt that Game of Thrones had legs (in the sense of popularity; we already know it offers plenty of limbs in those famous "sexposition" scenes), they would have been erased by the ratings for the first episode of Season 3, which broadcast Sunday.

 

Some 4.4 million viewers tuned in, which is up 13% over the Season 2 opener, and even up 200,000 viewers over the blockbuster season finale. That puts Game of Thrones on a course to overtake True Blood as HBO's most popular show. If you factor in international distribution and DVD sales, it's already there...."

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Jeni Mawter's curator insight, April 3, 2013 9:30 PM

Game of Thrones's popularity continues.

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Take Note: Instagram and Vine Shake Up News Industry

Take Note: Instagram and Vine Shake Up News Industry | Tracking Transmedia | Scoop.it

"News as we know it is poised to change, and it's in the hands of smartphone users. On March 31, the New York Times ran a photo of New York Yankees third baseman Alex Rodriguez taken by sports photographer Nick Laham — on his iPhone and edited in Instagram. That was not the first time an Instagram-edited photo has been printed by a news outlet, but it was one of the most visible to date.

 

Laham shot a series of portraits in a bathroom. He didn't have much of a choice. "I wasn't given the option of studio or bathroom stall and decided on the latter," Laham wrote on his blog. "I joined the chain of photographers at 6 a.m. in the confines of the New York Yankees' spring training facility in Tampa, and took what space I could get and worked with it..."

 
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Really really interesting. Why ebooks are a different genre from print

Really really interesting. Why ebooks are a different genre from print | Tracking Transmedia | Scoop.it

"This segues into my second contention. China Miéville, at last year's Edinburgh World Writers' Conference, raised the idea of"guerrilla editors" – readers remaking the text, much in the manner of the fan reaction to The Phantom Menace, The Phantom Edit. As Jaron Lanier argues in his new book Who Owns The Future? the largest digital companies compile huge amounts of information on our likes, dislikes, economic activity, preferences, attention spans and such like. What happens when this information is recycled into the "reader-specific" book? Such things have existed in a rudimentary format – my parents bought my youngest brother a book when he was about five, where the central character was also called "Gordon" and the house he lived in was in a village called "Lilliesleaf": the ur-text behind it would have run something like "Once upon a time a [boy/girl] called <Insert Name Here> lived in a place called <Insert Address Line 3>". I can imagine the same phenomenon now on a vastly more sophisticated scale: an EL James-esque book where, based on my digital trace, Christian listens to Alban Berg not Thomas Tallis and Anastasia's doctorate is on Christine Brooke-Rose not Thomas Hardy. It could even change over time: in this hypothetical book, the characters shop in Lidl. When I go back to reading it, after receiving an advance for my next book, they suddenly shop in Waitrose. What this means is that when I say to a friend "Have you read such-and-such a book?", even if they answer "yes", the real answer may be "not exactly"...."

siobhan-o-flynn's insight:

'guerrilla editors' is a fascinating idea - fans rewriting, revising & redirecting existing works - already underway with works like Pride & Prejudice & Zombies...

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Cool Project Underway. Transmedia: Extending Storyworlds in ASSURED DESTRUCTION

Cool Project Underway. Transmedia: Extending Storyworlds in ASSURED DESTRUCTION | Tracking Transmedia | Scoop.it

"So what are we doing?

 

It’s called ASSURED DESTRUCTION.

 

It’s an experiment. A pretty big one. We’re creating a storyworld that will stretch across four books, seven Twitter feeds,  one blog, two websites, and Facebook.

 

In the book, Jan Rose doesn’t destroy all the hard drives that she’s supposed to while working for her mom’s computer recycling company. Instead, she creates virtual identities using the data she scours from the hard drives, complete with Twitter accounts, avatars, and blogs.

Readers can learn more about the characters, their origin stories, why Jan conceived Shadownet, and gain a deeper appreciation for Jan Rose via their interactions with the characters on the transmedia elements. This content doesn’t replay the book, which works entirely as a standalone; it ADDS to the book.

 

The challenge of any story extension is to keep interactions meaningful and authentic. We used art by Don Dimanlig to create stunning avatars, cover, and graphic novel back stories which serve as introductions and representations of the characters. Janak Alford of PrototypeDcreated a backend that allows me to create unique interactions like Heckleena’s heckling of Twitter users. Or Gumps’ ability to respond to direct questions.

 

To get started, check out JanusFlyTrap’s blog. Welcome to the world of Jan Rose! On mypersonal blog, I’ll be talking about the business of building a transmedia series franchise. Within a year hopefully I’ll be able to provide analysis on what’s reached readers and what has not. Hopefully this experiment will work!..."

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What content marketers need to know about Social TV: Keynote insights at #SESNY

What content marketers need to know about Social TV: Keynote insights at #SESNY | Tracking Transmedia | Scoop.it
Hill Holliday's senior VP and director of social media Mike Proulx delivers a resounding keynote speech at SES NY about social TV.

Via Gary Hayes
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Gary Hayes's curator insight, March 27, 2013 8:19 AM

1st Belief: TV is dying.
Fact: We’re watching more TV than ever – averaging 35 hours a week, according to Nielsen. Numbers don’t lie, and 40 million Oscar viewers – the show’s biggest ratings since 2010 – prove TV is still popular.

2nd Belief: No one watches TV live
Fact: 87 percent of broadcast and 93 percent of cable watched live.

3rd Belief: Most people use other devices while watching TV
Fact: 78 percent of second screen activity is unrelated to that TV show. Marketers have to get creative to get in front of audiences viewing programs.

4th Belief: Social media affects ratings
Fact: There’s a correlation between TV activity and ratings. Among the 18-24 year-old demographic, season premiere ratings increase 1 percent when Twitter chatter increases by 8.5 percent, and there’s a midseason spike of 1 percent when tweets increase 4.2 percent. (Read more here.)

5th belief: Television is new media.
Fact: Well, maybe this is opinion, but Proulx agreed, and it must be approached that way by marketers

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Transmedia: Extending Storyworlds in ASSURED DESTRUCTION

Transmedia: Extending Storyworlds in ASSURED DESTRUCTION | Tracking Transmedia | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, March 28, 2013 5:16 AM

An interesting project, taps in to the same concept of "ghost in the machine" but in social media, that I've been working on as part of a project.

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Le community manager au coeur du dispositif transmedia

Le community manager au coeur du dispositif transmedia | Tracking Transmedia | Scoop.it

"La semaine digitale à Bordeaux (#SDBX3) a consacré une journée d’étude sur le Transmedia. L'intégration du Community Management au sein d’un dispositif transmedia est une piste à approfondir..."

siobhan-o-flynn's insight:

translating...

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Normand Miron's curator insight, April 2, 2013 9:12 AM

keyword:   un CM pertinent.   C'est rare...

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Vizible for iOS lets you view photos shared on Twitter nearby

Vizible for iOS lets you view photos shared on Twitter nearby | Tracking Transmedia | Scoop.it

APIs are a wonderful thing. They empower developers to build things they otherwise wouldn't get a sniff at, such as Instalook, which we previously reported lets Instagram users discover photos by location. And now there’s Vizible, which surfaces photos shared on Twitter based on their proximity to you..."

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The Financial Reality of Gaming Development | Visual.ly

The Financial Reality of Gaming Development | Visual.ly | Tracking Transmedia | Scoop.it
This infographic provides a deeper look at the financial reality of gaming development.
siobhan-o-flynn's insight:

Visual resolution could be much better - useful data

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How To Use Facebook Ads To Get Press For Your Website (with No Connections & without a PR Firm). Props @shericandler

How To Use Facebook Ads To Get Press For Your Website (with No Connections & without a PR Firm). Props @shericandler | Tracking Transmedia | Scoop.it
If you're like most business professionals that I consult with, you would do anything to get some good press for your company. Wouldn't it be great to get q
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How to Jumpstart Engagement on Twitter (Infographic)

How to Jumpstart Engagement on Twitter (Infographic) | Tracking Transmedia | Scoop.it
Find out the best time of day, length of tweet and more.
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Jeni Mawter's curator insight, April 4, 2013 9:07 PM

Twitter is emerging as a valid platform for story telling, especially appealing to young adults. 

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OMG. Wow. Disney Shuts Down LucasArts, Cancels Star Wars 1313 And Star Wars: First Assault

OMG. Wow. Disney Shuts Down LucasArts, Cancels Star Wars 1313 And Star Wars: First Assault | Tracking Transmedia | Scoop.it
Disney has laid off the staff of LucasArts and cancelled all current projects.
siobhan-o-flynn's insight:

Read the full post

 

http://kotaku.com/disney-shuts-down-lucasarts-468473749

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Cool. Alicia Keys Is Picking Tumblr Users to Document Each Tour Stop

Cool. Alicia Keys Is Picking Tumblr Users to Document Each Tour Stop | Tracking Transmedia | Scoop.it

"Singer-songwriter Alicia Keys and her imaginative digital team have been selecting Tumblr users to document every stop along her Set the World on Fire tour....

 

Fans've been posting their work on their own blogs, but Keys has been giving them a boost by reblogging their posts on her Tumblr, TheKeysOfAlicia.Tumblr.com...."

 
siobhan-o-flynn's insight:

very cool

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Wow. 3D-Printed Face Made This Man's Life Whole Again

Wow. 3D-Printed Face Made This Man's Life Whole Again | Tracking Transmedia | Scoop.it

Thanks to 3D-printing technology, Eric Moger is getting his life back. Four years ago, doctors detected a massive tumor growing beneath the skin on his face. They successfully removed the cancerous growth, but were also forced to remove most of the entire left side of his face.

 

After the lifesaving procedure, the British restaurant manager had a gaping hole where his eye, cheek bone, and part of his jaw had been. Moger would have gone on to live the rest of his life with half his face missing.

 

Nicholas Kalavrezos—the surgeon who removed his tumor—referred Moger to Dr. Andrew Dawood, a dental surgeon and implant specialist. Dawood had previously experimented with 3D printing by recreating his patients' jaws and practicing surgical procedures on them...."

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My essay 'Nuit Blanche & Transformational Publics' has a teaser online! thank you PUBLIC 45: Civic Spectacle

Sneak peek of issue 45 of PUBLIC: Civic Spectacle. Edited by Jim Drobnick and Jennifer Fisher, this issue considers how large-scale events have challenged conventional understandings of audience, spectacle, and what it means to “view” art.
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ABSTRACT: This article considers the impact of Nuit Blanche and participatory art on public behaviour and interaction, the quality of participant engagement in Nuit Blanche shared via social media (Twitter, YouTube, Facebook, blogs), and how this phenomena might inform contemporary discussions of utopia and “ourtopia.” Within this context, Nuit Blanche offers an extraordinary demonstration of the mobilization of a large and diverse public actively seeking the experience of the transformation of a familiar urban fabric into a cityscape that is mutable, surreal, disruptive and, on occasion, enchanting.

 

Part of an ongoing research project.... more to come soon!

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Storytelling: A Tale Of Creating Customer Loyalty | TransWorld Business

Storytelling: A Tale Of Creating Customer Loyalty | TransWorld Business | Tracking Transmedia | Scoop.it
Freelance brand strategist Christina Shepherd McGuire discusses how brands can use storytelling as a powerful marketing tool.

Via Kathy Hansen
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Kathy Hansen's curator insight, March 29, 2013 9:20 AM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Storytelling empowers companies by putting them in the drivers seat. This selfless marketing tactic builds equity in your brand’s image.

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Le printemps d'après - Et maintenant, où allons-nous? - ONF/interactif – Office national du film du Canada

Le printemps d'après - Et maintenant, où allons-nous? - ONF/interactif – Office national du film du Canada | Tracking Transmedia | Scoop.it
Un essai-photo interactif de l’ONF en collaboration avec Le Devoir, réalisé par Jérémie Battaglia, retraçant les moments forts du mouvement social du printemps 2012

Via Joffrey Lavigne, Eva Dominguez
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Joffrey Lavigne's curator insight, March 26, 2013 6:41 AM

Les premières lueurs du printemps pointent et l'hiver semble déjà un vague souvenir. Toutefois, que reste t-il du dernier printemps? Un printemps qui a vu les étudiants Canadiens investirent les rues, les villes et les esprits d'un pays secoué par la crise. L'ONF propose de revenir en images sur ce moment essentiel où la révolte a animé une génération. 

 

L'ONF propose un essai interactif ''Le printemps d'après'', produit par Dominique Willieme et réalisé par Jérémie Battaglia. Il s'agit d'une fresque géante interactive construite par une série de photos qui sont autant de traces de ces manifestations. Des traces visuelles et sonores.

 

 

Le principe de la fresque: 

 

"Jérémie Battaglia a d’abord rassemblé 38 photos du printemps étudiant, dont une quinzaine de sa part, à l’intérieur d’une fresque géante de 39 000 pixels de large, l’équivalent de 14 pieds imprimé. Il est ensuite retourné sur les lieux où ces images ont été saisies et a photographié exactement les mêmes scènes aux mêmes endroits, un an plus tard. Il en résulte une fresque interactive en deux temps, l’avant et l’après, présentée de manière chronologique.

En plus des photographies, des entrevues audio avec des acteurs du mouvement ponctuent la fresque. Parmi les témoignages, on retrouve ceux du metteur en scène Olivier Choinière et de l’humoriste Frédéric Dubé."

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Houghton Mifflin Harcourt Appoints Mary Collinane First Ever Chief Content Officer | Digital Book World

Houghton Mifflin Harcourt Appoints Mary Collinane First Ever Chief Content Officer | Digital Book World | Tracking Transmedia | Scoop.it
[Press Release] Houghton Mifflin Harcourt Names Mary Cullinane as Company’s First Chief Content Officer Former Head of Innovation for Microsoft

Via cynthia jabar
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cynthia jabar's curator insight, March 27, 2013 7:50 PM

"As part of this new role, Mary will lead a team dedicated to the incubation of new products and education services across multiple platforms, designed to engage learners and readers on any device, in any environment. As CCO, she will be responsible for delivering interactive, innovative content solutions for K-12 learning that help educators and students succeed in the classroom and beyond. HMH will continue to focus on integrating curriculum and digital tools, as well as apps and games, to enhance educational products and meet the evolving demands of the market."

Jeni Mawter's curator insight, April 1, 2013 9:06 PM

Evolving to meet the changing face of K - 12 Education.

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Very Cool. French Transmedia HubSite: L'actualité de la communication transmédia storytelling, des ARG et des webdocumentaires

Very Cool. French Transmedia HubSite: L'actualité de la communication transmédia storytelling, des ARG et des webdocumentaires | Tracking Transmedia | Scoop.it
Toute l'actualité de la communication transmédia storytelling, des ARG et des webdocumentaires et plus généralement des nouvelles formes de communication interactive
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Great Post! Elize Morgan - TV, Transmediation and Web Series: Post-ARGs: ZedTO, Visitations and the Mission Biz

Great Post! Elize Morgan - TV, Transmediation and Web Series: Post-ARGs: ZedTO, Visitations and the Mission Biz | Tracking Transmedia | Scoop.it
ZED.TO was an eight-month cross-media simulation of the end of the world... and of one possible future. Through live-action theatrical performances, online video, social networks, and a myriad of websites, the project explored what it might be like to live in a future where a corporation called ByoLogyc redefines what it means to be human through "lifestyle biotech" products. Between March and November of 2012, thousands of Torontonians got to experience the rise and fall of ByoLogyc, and the birth of the planet's first synthetic pandemic, first-hand.... as interns and board members of the fictional corporation, soldiers in their private security force, or members of an anarchist organization trying to bring an end to their vision of a darker tomorrow....
siobhan-o-flynn's insight:

really fantastic interview with Zed.TO's Trevor Haldenby

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I'm going to write me one of these! What to Say on Twitter

I'm going to write me one of these! What to Say on Twitter | Tracking Transmedia | Scoop.it
Ideas that will help you create Tweets that your followers will want to read.

 

In his book "Ultimate Guide to Twitter for Business," online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author offers a number of Tweet ideas for entrepreneurs looking to develop a Twitter audience.

Read more: http://www.entrepreneur.com/article/226193#ixzz2PDEpVvw7

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