Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Pirate Bay documentary 'TPB AFK' is now available free as a torrent

Pirate Bay documentary 'TPB AFK' is now available free as a torrent | Tracking Transmedia | Scoop.it

"Pirate Bay documentary TPB AFK premieres today at the German Berlinale film festival, but you can watch it online — right now — for free. Director Simon Klose has posted his Creative Commons-licensed film in three resolutions on The Pirate Bay, as he announced in late January. TPB AFK follows The Pirate Bay's founders through long-running battles with the Swedish and US governments, including their arrest and conviction for running the file-sharing site.

 

In our recent interview, Klose called the film not only a chronicle of The Pirate Bay but a call to reform copyright, saying that "the ability to share with culture is out of sync with the right to share culture." Creative Commons is in some ways a pragmatic decision given the film's focus on piracy, but it's also an expression of his idealism: "I want to prove that it can be a viable business idea to give away a film for free." TPB AFK can also be purchased as a stream or DVD pre-order on Klose's site...."

 
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Jeni Mawter's curator insight, February 11, 2013 8:29 PM

We will see more and more stories for free in the future.

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The End of the Web, Search, and Computer as We Know It | Wired Opinion | Wired.com

The End of the Web, Search, and Computer as We Know It | Wired Opinion | Wired.com | Tracking Transmedia | Scoop.it
It all began with the “lifestream,” a phenomenon that I predicted in the 1990s and shared in the pages of Wired almost exactly 16 years ago.

 

People ask what the next web will be like, but there won’t be a next web.

The space-based web we currently have will gradually be replaced by a time-based worldstream. It’s already happening, and it all began with the lifestream, a phenomenon that I (with Eric Freeman) predicted in the 1990s and shared in the pages of Wired almost exactly 16 years ago.

 

This lifestream — a heterogeneous, content-searchable, real-time messaging stream — arrived in the form of blog posts and RSS feeds, Twitter and other chatstreams, and Facebook walls and timelines. Its structure represented a shift beyond the “flatland known as the desktop” (where our interfaces ignored the temporal dimension) towards streams, which flow and can therefore serve as a concrete representation of time..."

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Very Very Cool - Paris 3D - Dassault Systèmes

Very Very Cool - Paris 3D - Dassault Systèmes | Tracking Transmedia | Scoop.it
Discover Paris 3D project. Unpublished 3D reconstructions of monuments of Paris at various times made by Dassault Systemes.
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Lurve...Teaching Transmedia with Comics: A Conversation with Tyler Weaver — @Peter_Gutierrez Connect the Pop

Lurve...Teaching Transmedia with Comics: A Conversation with Tyler Weaver — @Peter_Gutierrez Connect the Pop | Tracking Transmedia | Scoop.it

Your book is addressed to budding transmedia practitioners–authors and filmmakers, for example–who would do well to consider creating comics to build interest and engagement, and to expand their fictional worlds. But how would you change your advice if addressing tweens and teens, or those who work with them to create media?One could probably write another book on this alone, but what handful of precepts might you emphasize?


I don’t know that I would necessarily change anything, but I would be sure to emphasize that the most important requirement of creating comics (or creating with any medium) is that you have to have an exemplary storytelling sense. It all comes down to the craft of telling a story that makes readers, viewers, players and so on, want to absorb that story into their lives.

 

From there, I’d focus on the building blocks of comics storytelling, the elements that make comics comics: page, panel, art, narration, word balloon, thought balloon, sound effects, gutter, grid. What stories are best told through the comics medium? How can you tell a story that is OF the comics medium and not just an extended storyboard with staples? What story can you find that will let you bring your own unique voice to comics?...

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lurve... 

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Hugh Cann's comment, February 10, 2013 8:01 PM
Interestingly before the digital revolution and the appearance of smart phones, comics (manga) were the rage in Japan so much so that manuals and instruction manuals began to be released in Manga form
Jeni Mawter's curator insight, February 11, 2013 2:22 AM

Comics and graphic novels speak to young adults.

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2 Day Workshop with Julie Giles & Sheri Candler. Winnipeg Feb 21-22. IPF | Digital Marketing Workshops

2 Day Workshop with Julie Giles & Sheri Candler. Winnipeg Feb 21-22. IPF | Digital Marketing Workshops | Tracking Transmedia | Scoop.it
What is this workshop about?
“Market, Motivate, Mobilize” is a two-day workshop created to help producers and marketing managers to market for today and prepare for tomorrow by adopting a “digital first” approach to finding, building and maintaining an engaged, powerful and profitable audience. “Market, Motivate, Mobilize” will introduce concepts, ideas and best practices and provide you with an introduction to digital marketing and a solid foundation on which to build your own campaigns. Based on the IPF guide, “How to Build an Audience for your Web Series: Market, Motivate & Mobilize”, the workshop features both instructional and hands-on learning opportunities. You will:

- Understand the relationship between audience, content, channels and tactics
- Discover where people are consuming screen-based content and learn how to apply best practices to marketing your content.  Draw on digital marketing strategies — content, search, social and publicity/pr – that help your audience find you online
- Increase your reach by utilizing traditional tactics – advertising, promotions, live events and direct marketing
- Evaluate your results in real time to adjust your market campaigns.
- Optional one-on-one meetings with Julie Giles to review your specific campaign strategies...

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7 inexpensive social media management tools for brands | Articles | Social Media

7 inexpensive social media management tools for brands | Articles | Social Media | Tracking Transmedia | Scoop.it
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.
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very handy

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Dr. Pamela Rutledge's curator insight, February 9, 2013 3:56 PM

Love tools that lighten the load!

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A comprehensive guide to protecting your social media accounts | Articles | Home

A comprehensive guide to protecting your social media accounts | Articles | Home | Tracking Transmedia | Scoop.it
High-profile security breaches at major newspapers as well as Twitter underscore the importance of security. Here’s everything you need to know to keep your accounts safe.
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Like: 5 Unexpected Factors That Change How We Forecast The Future

Like: 5 Unexpected Factors That Change How We Forecast The Future | Tracking Transmedia | Scoop.it
Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...
siobhan-o-flynn's insight:

Great to see a discussion of context, behaviour, trends & art. How about talking about art as a disruptor??

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The Modern Connected Workspace - thank you! @JESS3 [INFOGRAPHIC] - AllTwitter

The Modern Connected Workspace - thank you! @JESS3 [INFOGRAPHIC] - AllTwitter | Tracking Transmedia | Scoop.it
The Modern Connected Workspace [INFOGRAPHIC]
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Jeni Mawter's curator insight, February 7, 2013 6:07 PM

Multiple screens connected in multiple ways will impact reading of children's and young adult stories in exciting new ways.

Dr. Pamela Rutledge's curator insight, February 7, 2013 7:58 PM

The far-reaching impact of technology: new environments require new leadership approaches & skills. 

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Digital Disruption Can Make TV Ads More, Not Less, Relevant | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Digital Disruption Can Make TV Ads More, Not Less, Relevant | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Tracking Transmedia | Scoop.it

digital technology is disrupting tv, but it also has the potential to make your tv ads more relevant....

 

Take Coca-Cola. Could the company use the Super Bowl to build a super relationship with consumers? Rather than a thousand more followers, could the company tap into thousands more consumers it can know by name, learn from, communicate with, and – gasp – sell product to?

 

Coca-Cola is sitting on an answer, even if the company doesn't realize it. Smart people inside of the storied brand launched the Coca-Cola Freestyle vending machine back in 2009. When I visit Five Guys Burgers and Fries more often than I should, the Freestyle machine lets me dispense a soft drink with one of a hundred flavor combinations, arrived at through a few quick choices. The machine became more than an efficient dispenser in 2011 when mobile agency T3 built a mobile gaming app for Coca-Cola called Freestyle PUSH! + Play. While today the app helps you find a Freestyle machine near you, when Coke figures out what it's sitting on, it will expand the app to let you pre-mix your soda on your phone, save your drink mix preferences and share them with friends. Ultimately the app will invite you to queue up your drink using your phone while you wait in line to order a burger with extra pickles...."

 
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Love this Guy. Orphans vs. Empires: Andrew Slack [founder Harry Potter Alliance] at TEDxYouth@SanDiego

Andrew Slack shares how the universal story of the orphan versus the evil empire (think Dorothy in the Wizard of Oz, Superman, Luke Skywalker and, of course, Harry Potter) has the power to be a game changer in the story of humanity and how we see ourselves as human beings. Slack's "novel" approach to activism inspires us all to join forces, to use our powers for good and to know that every wall has a secret door just waiting to be found. Fantasy is not an escape from our world -- but an invitation to go deeper into our world. Slack passionately reveals that banding together, reaching out and reveling in our interconnectedness makes us not orphans, but siblings -- who sleep together as a family of heroes under one sky -- where we are home.

Andrew Slack is the co-founder and executive director of the Harry Potter Alliance (HPA). HPA fights the dark arts in the real world by using parallels from Harry Potter to do good - such as sending cargo planes to Haiti, building libraries across the world, and advocating for human rights, media reform and equality on LGBTQ, immigration and class.,...

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Jeni Mawter's curator insight, February 7, 2013 6:25 PM

Of huge significance to children's and young adult storytellers. 

Or 'why it's important for the parents to be dead.'

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so much detail! The Road To Modern Marketing [INFOGRAPHIC] - AllTwitter

so much detail! The Road To Modern Marketing [INFOGRAPHIC] - AllTwitter | Tracking Transmedia | Scoop.it
The Road To Modern Marketing [INFOGRAPHIC]
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Jeni Mawter's curator insight, February 6, 2013 7:04 PM

Children and young adult storytellers must also be marketers in today's digital world.

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Infographic: Watch Tweets Appear Worldwide In Real Time

Infographic: Watch Tweets Appear Worldwide In Real Time | Tracking Transmedia | Scoop.it
Twitter knows it’s too big for the human mind to process. That’s why it adopted hashtags so early. Of every word everyone in the world is tweeting, hashtags allow quick categorization.
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lurve....

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SWIM - Scandinavian World of Innovative Media - Lab

SWIM - Scandinavian World of Innovative Media - Lab | Tracking Transmedia | Scoop.it
About SWIM

SWIM is a new platform with a special focus on transmedia. Through collaboration and synergies across Øresund, the aim is to develop new industry tools and projects, improve funding opportunities and create an international hub for innovation. SWIM is an initiative by CPH:DOX. SWIM partners are New Danish Screen, Film i Skåne, BoostHbg and CPH:DOX. SWIM is co-financed by Interreg IVA.

 

About SWIM Lab

Innovation is not about foreseeing the future, it’s understanding the needs of now. A basic idea in transmedia is to take a step back and look at the needs of the individual project. Why should the story be told? To whom? And what kind of movement does one want to create? Only when these questions have been answered, one decides on what formats the story should be told, and how.

 

SWIM Lab’s process is specifically tailored for transmedia development and consists of three main tracks:

 

A) Identity shift. Transmedia differentiates itself from many other cultural- or media productions. To understand the process, the participants must be willing to open up and change their way of thinking.
B) The experience and interactive aspects of your project.
C) Production and financing of your project.

A specific process is then used to work with both the participants and their projects on several levels.

  

 

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Dassault Systemes unveils ambitious 3D Paris project, two years in the making

Dassault Systemes unveils ambitious 3D Paris project, two years in the making | Tracking Transmedia | Scoop.it
Visualisation software company offers historical cross-media project, which includes documentary film.

 

Last week Paris-based software company Dassault Systèmes unveiled a unique new tour of Paris. It wasn’t just a tour of the city’s great monuments, but a tour of its great monuments through the past 2,000 years, and it was all done within the confines of Dassault’s headquarters.

 

Dassault Systèmes specialises in simulation and visualization software for a wide range of industries, including architecture and manufacturing. “Our job is to create virtual worlds,” said Mehdi Tayoubi, Dassault Systèmes VP of Digital & Experiential Strategy, “We always ask, ‘How can we use virtual reality to visualize everything about your project?’” The company’s new project is a hyper-realistic, 3D simulation of the entire city of Paris, created in partnership with the Carnavalet Museum, one of Paris’s oldest museums.

 

The 3D Paris project was launched two years ago and was conceived from the start as a transmedia collaboration, which would include a documentary film, an iPad app, online content, and a print book. The plan was to create a virtual model of Paris that could be navigated in real time and would feature monuments and key features of the city in unprecedented detail. The success of all the various media elements depended on the success of Dassault’s model....

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Michel Reilhac runs with ‘Ultra-Trail’ transmedia project & interactive film geo-location App Cinema City

Michel Reilhac runs with ‘Ultra-Trail’ transmedia project & interactive film geo-location App Cinema City | Tracking Transmedia | Scoop.it
EXCLUSIVE: Former Arte Cinema chief also developing interactive film geo-location App Cinema City.

 

EXCLUSIVE: Former Arte Cinema chief also developing interactive film geo-location App Cinema City.

 

Former Arte Cinema chief Michel Reilhac, who left the Franco-German broadcaster last November to focus on his transmedia interests, has announced his first major project: a multi-platform work exploring the world of the high endurance sport ultra-trailing. 

 

“It’s a personal project which I’ve been writing for some two years,” explains Reilhac, who has reactivated his production company Mélange, which was mothballed during his time at Arte, and now defines himself as an auteur and transmedia consultant and producer.

 

Provisionally entitled Ultra-trail, the work draws inspiration from the world of ultra-trailing, an increasingly popular sport consisting of 150 to 200-kilometre marathons, such as the Ultra-Trail du Mont-Blanc and Grand Canyon Ultra Marathon, in which participants run for some 40 hours non-stop..."

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Transmedia sf - presentation by Beth Rogozinski & Maya Zuckerman for the IABC Jan 16 2013

A co-presentation by Beth Rogozinski and Maya Zuckerman
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How Young Hollywood Ditched Display and Builds Campaigns for Brands | Digital - Advertising Age

How Young Hollywood Ditched Display and Builds Campaigns for Brands | Digital - Advertising Age | Tracking Transmedia | Scoop.it
young hollywood is building a business in video on the back of youtube - with no traditional salesforce.

 

Ad Age: In your experience, what makes an engaging YouTube video?

Mr. Williams: It's all about building a community. I'll use Emblem3 as an example. We have a continuity program with them. We have our Young Hollywood correspondent – Tracy Behr, who's doing all of our Emblem3 content – and it's been every week following them on their road to success. Right when X Factor started we caught up with them on their first day of shooting [and were with them] through that entire journey to the night they got voted off before the finals, and now, even afterward. They just signed a record deal and we are throwing a record release party for them next week at the studio.

So again, Tracy will interview them about what's happened in their lives in the last month. And it's really engaging because their fan base has become so rabid and they're invested in them. And the fans actually call Tracy an "Emblem," so it's interesting that she's no longer host or an interviewer, she's one of them, she's a friend. The fans look at her as almost the fourth member of Emblem3...."

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Henry Blodget, CEO & EIC on THE FUTURE OF DIGITAL [SLIDE DECK]

Henry Blodget, CEO & EIC on THE FUTURE OF DIGITAL [SLIDE DECK] | Tracking Transmedia | Scoop.it
It's not going to be mobile-only
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The Public Private at Parsons The New School for Design | Art & Education

The Public Private at Parsons The New School for Design | Art & Education | Tracking Transmedia | Scoop.it

The Sheila C. Johnson Design Center (SJDC) at Parsons The New School for Design presents The Public Private, the first major New York exhibition of contemporary art that explores the impact of social media and new technologies on the relationship between the public and private realm.

 

“Social media has radically redefined the boundaries between the public and the private,” said curator Christiane Paul, an associate professor in the School of Media Studies at The New School and the adjunct curator of New Media Arts at the Whitney Museum of American Art. “The messages, images, as well as likes and dislikes we share with friends and families are accessible to corporations and subject to commercial and social data mining. Our daily moves are open to various forms of tracking. What was once considered personal and private has become increasingly public in a cultural shift, entailing a reformulation of our identity.”

 

The artworks brought together in The Public Private—several presented for the first time in the United States—address these issues from psychological, legal, and economic perspectives and use strategies ranging from hacking to self-surveillance to reflect upon the profound changes in our understanding of identity, personal boundaries, and self-representation....

 
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Rovio Pushes In-App "Angry Birds" Cartoon Launch To Spring

Rovio Pushes In-App "Angry Birds" Cartoon Launch To Spring | Tracking Transmedia | Scoop.it
In typical fashion, Rovio, the Finnish entertainment company behind Angry Birds, hasn’t let up--within the last five months, it’s launched a brand-new game franchise with Bad Piggies, reinvigorated its flagship title with Angry Birds Star Wars, and...
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whoa

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Fair Trade for Filmmakers: Is It Time For Festivals To Share Their Revenue?

Fair Trade for Filmmakers: Is It Time For Festivals To Share Their Revenue? | Tracking Transmedia | Scoop.it

Over the past 20 years or so, film festivals have beget more film festivals like rabbits on alkyl nitrates...

 

...Of all the chatter about how festivals can save independent film, why don't any of the festivals seers implement the most obvious solution? Pay the fucking filmmakers. Let's call it the 35% rule: 35% of earned revenues at film festivals should go directly back into the pockets of filmmakers. It's not an arbitrary number. Typically this is the percentage of gross box office revenues (though it's often higher) which are remitted to the rights holders in the theatrical market.

 

The contemporary international film festival circuit is, primarily, an exhibition circuit. Hoity-toity notions of curatorial independence and prestige rapidly break down when one analyzes the way films flow from the major festivals through the speciality and B-level fests down to the smallest of local events. For example, over 85% of the documentaries that premiered at Sundance 2012 went on to play five or more film festivals. Several played more than 20 festivals. That's exhibition, not curation....

 
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 a straight-forward solution to a chronic problem?

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Jeff Gomez, CEO & President at Starlight Runner - Industry Interview

Jeff Gomez, CEO & President at Starlight Runner - Industry Interview | Tracking Transmedia | Scoop.it

Ouroboros Entertainment Industry Interview with CEO Jeff Gomez of Starlight Runner...

 

3. How do you see brands approach to transmedia changing in the next couple of years?


Companies large and small are now realizing that they are no longer in control of their story. There is more discussion about any brand between consumers in social media than there is “official story” from the brand owner by an exponential factor. Look how tarnished the AT&T brand has been in the wake of the rise of the iPhone. The company perceived this as a glitch—after all, only a tiny percentage of their customers owned iPhones. But the discussion about dropped calls and shoddy service by those users infiltrated social media like ripples through a pond, ripples that washed up on the shore of big media. Suddenly AT&T is tarred and feathered. They were unprepared for that, because a century of traditional media made them believe they had control over the narrative. They didn’t. No one does any more. You can say the same thing happened to Mitt Romney, the NRA and the GOP.

 

So it used to be that the corporate narrative, the totality of a company’s Story World, was a pie that was mostly controlled by the corporation. Now it’s mostly controlled by people and their perception of that narrative. The corporation today only controls a sliver of that pie. It’s an amazing reversal....

 
siobhan-o-flynn's insight:

The always illuminating Jeff Gomez!

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Binary Racoon's curator insight, February 8, 2013 12:21 PM

Jeff is such a great evangelist of what we do and how it must be done.

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Introducing Your Instagram Feed on the Web

Introducing Your Instagram Feed on the Web | Tracking Transmedia | Scoop.it
Today, I’m very excited to announce the launch of a product we’ve been wanting to build for quite some time now. Since our launch in October of 2010, we’ve focused on building a simple app that has...
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Wow! nice score Vancouver! TED2014: The Next Chapter

Wow! nice score Vancouver! TED2014: The Next Chapter | Tracking Transmedia | Scoop.it

2014 marks TED's 30th anniversary, and the theme for TED2014 is simply this: "The Next Chapter." We'll be seeking to understand what are truly the most significant developments of the last 30 years ... and applying that knowledge to understand what's ahead. The theme makes it easy for us to reach out to the world's greatest minds and challenge them to help shape a program better than any in our history — in an unforgettable custom theater designed for talk. Come to Vancouver to help celebrate "The Next Chapter" »

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