Brand Storytelling Agency Novel Influence uses a Brand Story Model that connects the Brand, Employees and Consumers by using storytelling techniques.
Simon Staffans, Transmedia Expert
Simon Staffans believes in the possibilities and powers of multiplatform storytelling, in transmedia development. That transmedia enables telling, sharing and distribution of great stories.
Novel Influence – 1. What is the biggest challenge for a transmedia producer?
This depends on two things – the producer him- or herself, and the project in question. Within these variables there are a number of challenges – on a personal level everything from lack of certain skillsets to not being able to delegate and cooperate enough, on a project level everything ranging from finances to collaborators and technical challenges.
The biggest challenge the average transmedia producer still faces though, is to get a transmedia project off the ground without compromising on quality or scope. This is the same across the board, in my experience. It doesn’t matter whether it is an entertainment property for a TV channel or if it’s a corporate storytelling project for a company – transmedia is still an odd bird, especially among people who are not used to having to deal with storytelling on more than a superficial level.
That’s where we as storytellers need to step out of our roles a bit. Just as we would understand very little of the finer points of any other profession, at least until someone has explained them to us, we can’t take for granted that collaborators and clients have knowledge of even the vocabulary used in the setting of a multi platform project. We need to work a lot on our pitches and on how to cooperate with other partners in a story, to be able to create the best content possible.
There are a lot of pieces that need to fall into place to make a successful transmedia project a reality, but striking the right chord from the beginning – i.e. having the luxury of a client who is on the same wavelength as you – might be the most crucial one. And yes, I know it’s a luxury that anyone would want in any kind of job with clients, but in a transmedia setting any differences or arguments have the possibility to magnify.