What would it mean to apply design thinking to the creation of i-docs? Sandra Gaudenzi has asked Paula Zuccotti (the Overworld) and Ingrid Kopp (Tribeca).
Why Paula Zuccotti?
Paula has been Head of User Research, Associate Director and Director of Futures at Seymourpowell (a global design and innovation company). She has recently funded The Overworld, an innovation, trends forecasting and insight consultancy. She was invited to speak at Power to the Pixel 2013 about “Consumption of Culture: People’s Needs, Desires & Expectations”… and I found her way to apply design thinking, and user centered design, to the field of interactive narrative very stimulating.…"