Since its inception, Oculus' virtual reality headset has been hailed as a tool for immersive gaming. But as its presence at Sundance shows, the cinematic applications are undeniable.
I would LOVE to be able to experience this:
"I’m watching a retooled version of the 360-degree interactive video of Beck’s live performance of “Sound and Vision” that he and Chris Milk made for Lincoln last year. My I’m-a-rockstar dream is shattered, but it’s possible that this might actually be cooler than performing with a folk hero — I get to have all the fun of performing without worrying about singing off-key or being incapacitated by stage fright.
“The first time I tried Chris Milk’s Beck experience in VR, it fundamentally changed the way I thought about, frankly, audio in VR,” says Nate Mitchell, Oculus’ vice president of product, “and the impact a live concert could have on me in virtual reality.”
It’s not just concerts. All kinds of filmed entertainment, from documentary films to CGI masterpieces, are going to change. When the first Oculus prototype popped up in summer of 2102, everyone raved about how it would revolutionize the way we play videogames. But it’s got all the components to change the way we watch films, or create an entirely new kind of visual experience. That’s why Mitchell and the Oculus hit Sundance: They want to know what filmmakers can do with their system."
Questions though - what will the cost be? how accessible will OR be to a diverse global audience? can the revenue currently generated by international movie sales be replicated by sales of the OR & OR specific content?