'Michael Beets is an Australian film/theatre director based in Shanghai who has made transmedia stage adaptations of Jean-Paul Sartre’s No Exit and Theo Van Gogh’s Interview.
@ThisIsTM: What inspired you to take a transmedia approach with your theater productions No Exit and Interview?
It actually began as more of a character study for the actors in ‘No Exit’, and I found that the content they were creating for their character development was enabling me to see the world of the play in a whole new light. I figured why not release this online, and invite the audience to join in on the journey from an earlier point. The ‘No Exit’ platform was more of a blog, and didn’t really allow much opportunity for the audience to get involved. ‘Interview’ was a bit more of a transmedia approach where we spread content through multiple channels such as a website, a Facebook account and an event which all added to the performance....'