"The shadowy BMC Labs is allowing film fans to experience a Cronenberg film IRL via a 3-D printed POD and an AI being. We wanted to make people feel icky," says the project's creator...
Biotechnology startup BMC Labs recently offered famed filmmaker David Cronenberg a staggering eight-figure sum to license the cutting-edge fictional biotechnology in his films to develop the next generation of biotech implants. BMC Labs’ first product to come out of this partnership is the POD implant, a personal, on-demand recommendation engine that uses artificial intelligence to understand what you want, desire or need before you do. Cronenberg, a supporter of vanguard biotechnology, will be the first recipient of this innovative human enhancement.
BMC Labs is in fact a bit of fiction itself, a fabricated entity at the center ofBody/Mind/Change. A collaboration between TIFF and the CFC (Canadian Film Centre), B/M/C is a digital experience designed to be the connective tissue between the elements of David Cronenberg: Evolution, a sprawling exhibit of artifacts and re-issued films from the filmmaker’s career at the TIFF Bell Lightbox in Toronto..."