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Content Marketing Done Right: AMC Theatres' THE HUNGER GAMES: CATCHING FIRE Infographic

Content Marketing Done Right: AMC Theatres' THE HUNGER GAMES: CATCHING FIRE Infographic | Tracking Transmedia | Scoop.it
Content marketing isn’t necessarily something new, but how brands and marketers are leveraging new digital technologies to create and promote compelling content is.
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit

The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit | Tracking Transmedia | Scoop.it

My fantastic interview with Alison Norrington on The Chatsfield: Harlequin Mills & Boon's transmedia storyworld is up!


Check out how this Cutting Edge Multi-Platform Publishing Venture is supporting Fan Fiction & Fan-Made Videos... super cool


http://www.tmcresourcekit.com/the-chatsfield-case-study-interview-with-alison-norrington/

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Jeni Mawter's curator insight, October 7, 3:49 AM

Upper young adult writers and story creators, this is awesome!

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Aaron Paul's Response to Toys 'R' Us Breaking Bad Controversy Is Perfect

Aaron Paul's Response to Toys 'R' Us Breaking Bad Controversy Is Perfect | Tracking Transmedia | Scoop.it
The actor says Barbies are more damaging to kids than meth-dealing dolls
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Steven Soderbergh's Latest, Years-In-The Making Creative Project Will F#*& You Up

Steven Soderbergh's Latest, Years-In-The Making Creative Project Will F#*& You Up | Tracking Transmedia | Scoop.it

"He cuts a lithe figure, to be sure. But, no doubt about it. There he is, seated at a table at the Standard Hotel bar. Indisputably corporeal. Reflecting light.

That may change when the drinking starts.

Steven Soderbergh is drinking his own brand of Bolivian liquor, Singani 63, which has a number of special characteristics. It’s made from a particular kind of grape grown at a particular altitude in one particular place in the world. It creates a particular kind of buzz--Soderbergh has a technical description for it: “It will f*&@ you up.” It may, depending on your particular circumstances and chemical composition, allow you to feel remarkably healthy the day after you’ve become f*cked up. And it will make you invisible..."

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"So Badass You Can't Believe It" Magic Leap Raises $542 Million To Launch The Future Of Computing

"So Badass You Can't Believe It" Magic Leap Raises $542 Million To Launch The Future Of Computing | Tracking Transmedia | Scoop.it
An ambitious, stealthy startup recruits Google, Qualcomm, and VC and Hollywood A-listers to build next-gen augmented and virtual reality.
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Indie games scene looks for silver lining in the cloud of Gamergate

Indie games scene looks for silver lining in the cloud of Gamergate | Tracking Transmedia | Scoop.it
There was a ghost at IndieCade, the annual gathering of independent game developers in Los Angeles. You couldn't see Gamergate, a ghoulish presence that has haunted the video game community for the

past two months, but you could sense it. Its specter inhabited talks on diversity and community management. It trailed conversations, bled into nervous jokes, and wormed into interactions between developers and the press. It stood behind smiling figures as they discussed solidarity and ways to endure in these complicated times.

 

But despite the recent maelstrom of controversies and vitriolic exchanges, few at IndieCade spoke of Gamergate with hate. Grief, perhaps. A dulled anger with its edges worn down by constant exposure, maybe. But not hate. If anything, it was primarily with a baffled exhaustion..."

 

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Tomorrow's Best-Selling Novels Will Use This 19th-Century Trick | WIRED. Aug 2014

Tomorrow's Best-Selling Novels Will Use This 19th-Century Trick | WIRED. Aug 2014 | Tracking Transmedia | Scoop.it
We're seeing the return of old-fashioned serialized literature.

 

'A year ago, a 24-year-old college student named Anna Todd stumbled on a trove of feverish fan fiction about the boy band One Direction. It had been posted to Wattpad, a Toronto-based website and app that lets anyone write a story and comment on the stories of others. Entranced, Todd began concocting her own tale, a torrid romance between a sweet-hearted ingenue and a brooding version of One Direction singer Harry Styles. She typed the first 600 words into Wattpad and hit Publish....'

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Google leads $542 million funding of mysterious augmented reality firm Magic Leap

Google leads $542 million funding of mysterious augmented reality firm Magic Leap | Tracking Transmedia | Scoop.it
Google is leading a huge $542 million round of funding for the secretive startup Magic Leap, which is said to be working on augmented reality glasses that can create digital objects that appear to...
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The True Cost of YouTube's Library of Everything

The True Cost of YouTube's Library of Everything | Tracking Transmedia | Scoop.it
After a decade of uproar over piracy platforms, from Napster through BitTorrent, why is it that YouTube and Google seem to get a free pass?
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Facebook ads are about to start showing up inside your apps

Facebook ads are about to start showing up inside your apps | Tracking Transmedia | Scoop.it
Today Facebook launched the Audience Network, its new ad network for mobile apps. Here's what that actually means: starting today, you're going to see "Facebook ads" inside the free apps you use....
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'Seven' YA book series fuels binge culture

'Seven' YA book series fuels binge culture | Tracking Transmedia | Scoop.it
TORONTO – Call it the Netflix of the young-adult book world in Canada. The “Seven” series is a homegrown initiative in which seven writers pen seven interweaving YA books at the same time and release them all at once.
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Young People’s Ethical Diconnects?: An Interview with Carrie James (Part One)

Young People’s Ethical Diconnects?: An Interview with Carrie James (Part One) | Tracking Transmedia | Scoop.it
Today, we begin the second in a series of interviews with members of the Good Play team at Harvard, a team headed by Howard Gardner and associated with the longstanding Project Zero. The following is excerpted from a foreword I wrote for Carrie James’s Disconnected: Youth, New Media, and the Ethics Gap, and it serves as well as anything I could write here to provide a set up for the interview which follows.
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Ingrid Kopp: A Field Guide to Interactive Storytelling - i-Docs

Ingrid Kopp: A Field Guide to Interactive Storytelling - i-Docs | Tracking Transmedia | Scoop.it
During the summer Ingrid Kopp, Director of Digital Initiatives at the Tribeca Film Institute, came to the Watershed, Bristol to give a talk on interactive storytelling. For members of the i-Docs community who weren’t able to attend, we’re pleased to be able to offer the full transcript, full of brilliant examples and analysis of these new forms of storytelling. Enjoy.
siobhan-o-flynn's insight:

great interview!

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UX [User Experience] Design Thinking for Transmedia

UX [User Experience] Design Thinking for Transmedia | Tracking Transmedia | Scoop.it

'The first and most important is that UX design is an iterative rather than linear process. There are different ways to describe and illustrate the iterative process, but here is a simplified version. First designers do research and brainstorm during a learning stage of the process; second they build prototypes during a building stage of the process; and third they test usability and effectiveness during a measuring stage of the process. The process then repeats, as ineffective ideas are jettisoned and the project moves moves closer and closer to a “finished” state with more and more refined iterations.'


Via The Digital Rocking Chair
siobhan-o-flynn's insight:

"UX is short for User Experience. Broadly speaking UX design is a process for designing positive interactions between people (users) and products (often software or websites) and/or other people. Taking a user-centric approach and drawing upon the disciplines of visual design, psychology, and human-computer interaction (HCI) research, UX aims to design not just the visuals and interface, but the entire user experience. While UX is most often applied to software and website design, UX designers are also designing physical experiences like in-store shopping experiences, airport lounges, classrooms for schools, museum and art exhibitions, etc."

 
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The Digital Rocking Chair's curator insight, October 17, 2:01 PM


Julian Scaff:  "Taking a user-centric approach and drawing upon the disciplines of visual design, psychology, and human-computer interaction (HCI) research, UX aims to design not just the visuals and interface, but the entire user experience."

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What Is Wattpad? The 'YouTube For Stories' Is Transforming Book Publishing

What Is Wattpad? The 'YouTube For Stories' Is Transforming Book Publishing | Tracking Transmedia | Scoop.it
Anna Todd was a bored Army wife when she began to devour fan fiction about British boy band One Direction on Wattpad, the free online story-sharing community that Publisher's Weekly called "a YouTube for stories rather than videos." Creators Allen Lau and Ivan Yuen wanted Wattpad to provide amateur and professional writers a platform to publish their work, get feedback, and connect with other writers and readers. 

 

Anna Todd didn't think anyone would read her Harry Styles fan fiction erotica on Wattpad. But it's been viewed more than a billion times and netted her a six-figure book deal....'

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Meet The Man Who Solved The Mysterious Cicada 3301 Puzzle

Meet The Man Who Solved The Mysterious Cicada 3301 Puzzle | Tracking Transmedia | Scoop.it

'It's the most baffling and enigmatic mystery on the Internet with promises of epiphany if you solve it. But just how hard is it to crack the Cicada 3301 puzzle and who's behind it?...

 

Two years ago, a cryptic message started appearing on message boards across the Internet. Claiming to seek "highly intelligent individuals," the Cicada 3301 puzzle challenged visitors to find a secret message hidden in the image that accompanied it. Just what is Cicada 3301? And what happens to those that solve the puzzle? To find out, we talked to the man who solved it...."

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Two OkCupid Founders May Have The Solution To The Internet's Identity Problem

Two OkCupid Founders May Have The Solution To The Internet's Identity Problem | Tracking Transmedia | Scoop.it

"There's a lot more at stake here than your naked selfies.

 

Scan your fingerprint. Enter your mother’s maiden name. Provide your phone number. Internet security is a pain in the ass, and after every credit card breach or celebrity selfie hack it gets more annoying and invasive. How many times can Gmail ask for your phone number before it’s robo-sexual harassment?

 

We know security is important. We know we should care. But improving it is the corporations’ job, right? And besides, each new security measure just makes our apps less convenient. As far as social advocacy goes, Internet security isn’t about to get its own ice bucket challenge..."

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The Simpsons may have the smartest thoughts yet about Google Glass

The Simpsons may have the smartest thoughts yet about Google Glass | Tracking Transmedia | Scoop.it
"Finally, I'm not a slave to my stupid human eyeballs!" Lenny Leonard exclaims as he puts on his Oogle Goggles, a few minutes into Sunday's episode of The Simpsons, entitled "Specs and the City."...
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Beyond Dickens: Trends and Tech in Serial Fiction

Beyond Dickens: Trends and Tech in Serial Fiction | Tracking Transmedia | Scoop.it

'For purists, a serial is a work that the author writes in progress, releases on a specific schedule or deadline (close to the time when the writing gets done), and is produced without a preconceived middle or ending. Such serials often involve reader engagement and may incorporate reader feedback that helps the author mold the story along the way. Bestselling science-fiction author John Scalzi launched his career on a serial, Old Man’s War, and of course everybody knows and even loves shows like All My Children. The soap opera is classic serial storytelling..."

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Scientists Consider Repurposing Robots for Ebola

Scientists Consider Repurposing Robots for Ebola | Tracking Transmedia | Scoop.it
A problem is that mobile robots now lack the human levels of dexterity required in medicine and health care.
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This Pedestrian Bridge Folds Up Like A Fan When A Boat Needs To Sail Under

This Pedestrian Bridge Folds Up Like A Fan When A Boat Needs To Sail Under | Tracking Transmedia | Scoop.it
The newly opened "Scissorhands Bridge" in London is a beautiful solution to a bureaucratic requirement for boats that don't ever need to use...
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Cool. Write Stories On Extinct Galactic Civilizations In New Game

Cool. Write Stories On Extinct Galactic Civilizations In New Game | Tracking Transmedia | Scoop.it
Writer wanted. Must be willing to travel to outer space and explore trippy alien planets.
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Tampon Maker Finances Canadian Vampire Web Series - Hollywood Reporter

Tampon Maker Finances Canadian Vampire Web Series - Hollywood Reporter | Tracking Transmedia | Scoop.it

'Feminine care brand U by Kotex is financing Carmilla, a quirky Canadian vampire web series.

Kimberly-Clark's new tampon line is executive producing the YouTube series, which will consist of 36 four-minute episodes, from Canadian producer Smokebomb Entertainment and digital agency shift2 that asks whether vampires get their periods.

The scripted series, inspired by a classic gothic vampire novella byJoseph Sheridan Le Fanu, features a young university student, played by Elise Bauman, sharing a dorm room with a young vampire (Natasha Negovanlis)...'

 
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Comic Book World Is Becoming Friendlier to Women. Video Game World, Take Note.

Comic Book World Is Becoming Friendlier to Women. Video Game World, Take Note. | Tracking Transmedia | Scoop.it

With #GamerGate churning out one sexist outrage after another, it's easy to lose hope that women will ever be fully accepted in geeky entertainment circles. But not all circles are alike. The comics industry, for instance, is beginning to demonstrate that just because a pastime is male-dominated doesn't mean it has to stay that way, and that efforts to be more inclusive to women can work. 

 

This past weekend's New York Comic Con demonstrated this real shift, with major panels exploring "an explosion of enthusiasm and visibility for women in comics," as the description for Vulture's panel on female fandom reads....'

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Transmedia is Still So Young: Femke Wolting and Tommy Pallotta on Last Hijack Interactive | Filmmaker Magazine

Transmedia is Still So Young: Femke Wolting and Tommy Pallotta on Last Hijack Interactive | Filmmaker Magazine | Tracking Transmedia | Scoop.it

'Access is always an issue with documentary, creating unique challenges in war zones or similar areas where filmmakers would be in physical danger or simply cannot go. The documentary Last Hijack, produced by Submarine Channel and directed by Femke Wolting and Tommy Pallotta, doesn’t just deal with these issues but makes them one of the film’s greatest strengths. In documenting piracy in Somalia, the filmmakers turned to techniques like animation — Pallotta produced both Waking Lifeand A Scanner Darkly — to show what could not be filmed, and then went one step further by creating an interactive documentary to accompany the traditional linear film..'

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From Gamification to Touch Interfaces: Designing for 21st Century Learners (EDUCAUSE Review) | EDUCAUSE.edu

From Gamification to Touch Interfaces: Designing for 21st Century Learners (EDUCAUSE Review) | EDUCAUSE.edu | Tracking Transmedia | Scoop.it

The beauty of both games and devices is that you can start small and work your way into bigger, grander experiences. And, as with all things educational (including the needs of students), it is best to give yourself and your students some room to fail and grow. Your first game won't be your best game. The first narration of a whiteboard on your app won't be as good as your last. But with each new method, you might find numerous new ways to connect with your students, to motivate them, and to make things stick. Now that's learning.


Via Peter Mellow, Jesús Salinas, Vanessa Camilleri
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Rest in Peace, Google Glass: 2012-2014

Rest in Peace, Google Glass: 2012-2014 | Tracking Transmedia | Scoop.it
Glass has disappeared almost overnight, and there's a reason: Google's ham-fisted approach to privacy.
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