"Paul Irwin, Steve Ince and Tim Clague joined us to talk about Transmedia and how it's evolving the choices of writers. Firstly, says Tim, “Transmedia WTF? Right!” and it’s true that a lot of people are still unsure of the differences between transmedia, crossmedia etc.. and the opportunities transmedia offers both for the creators and for the audience reached can often be overlooked. The truth is that story worlds created to be explored in different non-linear ways can reach people on a deeper level and may even be providing platforms for social change.
In a non linear session with questions being thrown in and back out between the speakers and delegates we explored some of the ways transmedia can be utilised. It’s largely about interactivity with an audience and you look to reach them via every avenue of communication. While the writing is one key element having technology available to implement the delivery is another and this can come at varying levels and costs. It doesn’t have to be expensive. Supportive software such as Conducttr (or even conductor) for email management can be set up to offer different tailored responses as people interact with something that’s perhaps othewise quite static, like a website. Software that makes management of a conversation that doesn’t require your manual investment beyond set-up can be a very useful tool to further engage an audience for yourself and to provide a more inclusive immersion for them in your story. Software can also give you the tools to manage an audience as it grows..."