'As the producer of films like The Ring and Mulholland Drive, Neal Edelstein is no stranger to horror films and thrillers. And with his new project, Haunting Melissa, he’s moved beyond traditional pictures with his first immersive production for iPad and iPhone. Available for free in the App Store, Haunting Melissa centers around the search for a girl who vanished from the farmhouse where her mother had earlier gone insane, but this story is told in a succession of videos released to the viewer in seemingly random bursts. The temporal extension – and unexpected timing – of the narrative through these push notifications brings the story into viewers’ lives over time, while the intimate viewing method of holding the screen and listening through headphones brings it into close physical proximity. Taking these characteristics of the viewing experience into account was one of the prime creative directives of producing Haunting Melissa, as Edelstein explains....'