'Yesterday, articles about two different network executives speaking at industry conferences hit my Twitter feed within maybe an hour of one another. While both focused on the topic of second screen viewing behavior, they each took very different stances on whether they were viable to their business. ABC told the audience they were a distraction and not to expect future experiences for their episodic content while Viacom stated the apps were viable to a successful broadcast viewing strategy. It struck me as odd that two industry executives could have such a differing opinion on the topic – especially on the same day. So which network is right? I actually believe both, to some degree, are correct....'