For example, a TV show may be accompanied by the release of such things as a graphic novel, a video game or an interactive website, each of which bolster or advance the overall story. However, Transmedia projects also bring with them a number of legal issues that need to be considered.
One of the most important legal issues in Transmedia is determining who owns or controls the rights in the intellectual property. Although existing brands or properties have established audience recognition that you can build on, truly unique properties are likely to hold the least legal issues. If you are using an existing property, you will need to pay attention to who owns or controls such key rights (as we’ve discussed in previous blogs) as the Copyright, Trade Marks, and Image/Publicity Rights.