Facebook announced today that it’s rolling out embedded posts....
Last year, when Buzzfeed’s John Herrman described what he called the great embeddening (that is, the trend of offering embeddable, structured data that can be posted across the web) he noted:
Facebook, which doesn’t offer outward-Facing embeds only because it operates under the assumption that it is the One True Platform, has automatically embedded outside content this way for well over a year now. (You can’t embed a Facebook post anywhere else, but you can embed almost anything on Facebook).
But it turns out, being the One True Platform wasn’t enough. Embeds are a concession. An admission that Facebook needs to be on the open web even more than it needs the web to be in Facebook....'