'In television, the burdensome label “quality” can be a hard sell to audiences. But as this year’s Emmy nominations demonstrate, you can sure as hell market it.
...In some respects, Netflix has taken the approach of positioning its shows above the TV fray even further than HBO, recently renewing the women-in-prison drama “Orange Is the New Black” prior to its premiere — a maneuver previously executed by Starz, in part indicating that faith in a show won’t be dictated by something so crass as the level of audience response.
Indeed, Netflix has elevated the haughtiness broadcasters resent about pay cable to another level, including being particularly stingy about releasing concrete data regarding who or how many might be watching its original programs. For those who remain largely shackled to the metric of ratings, this “It’s a hit if we say so” mind-set can be difficult to stomach....'