"The trouble with most independent filmmakers who want to go the direct distribution route (or need to) is they do not have these 3 things in place....
Most artists are either avoiding the work of connecting with an audience or still haven’t caught on to the fact that they should be doing it and for those people, a distribution deal is their only option. In order to successfully direct distribute, 3 things have to be in place:
1) a clearly identifiable audience that the artist/production can easily reach;
2) enough resources, both labor and financial, to release the work into the market;
3) the expertise to navigate the best distribution route with several revenue sources...."