'The entertainment business is engaged in nothing less than the reinvention of narrative, and the leading edge is something called transmedia.
It’s in this corner of storytelling that a next wave of developers, gamers, filmmakers, writers and composers are creating immersive story-telling experiences that employ a variety of media, delivered across platforms. But here, “cross platform” means more than just on your console one minute and your smartphone the next. It means on your phone, your PC, your iPod, your TV, in the theater.Who’s Doing It?
Companies engaged in transmedia can be grouped into three general sectors. First, there are native companies whose focus is original content across mediums. Next are marketing companies who create a wide range of original content around an existing product — think Game of Thrones or Hunger Games. And finally are the tech businesses who create platforms that other people can use to distribute content across mediums....'