'...One of the members of my discussion panel was Carri Bugbee, a social media marketing exec from Portland, Oregon. Her trackrecord includes being one of the very first to explore the power of Twitter by creating the — unofficial — @peggyolson persona to intersync with the narratives of the hit series Mad Men. She’s experienced the good sides – an overwhelming positive response from show fans and other co-creators – and the bad side – getting shut down by Twitter within a couple of days (yet later reinstated). I asked her how important will co-creating fans be for television in the future. Her reply merits a massive quote!
I feel like collaboration with fans is the ultimate form of social TV. Web 2.0 brought about social media, which allows web users to interact with other people and content. Merging social media with TV (and film) means fans will (or should) be able to interact with and sometimes even influence outcomes for TV and movie content. That could be as basic as sharing favorite movie lines with friends on their social networks or as complicated as influencing the direction of a character or story arc online....'