"HBO is planning a 15-minute live pre-show in advance of the season six premiere of “True Blood,” fueled by social media. The 15-minute program “#TrueBlood: Live from Set” will feature the cast answering questions from fans. It will also feature some of the show’s top fans through a partnership with Twitter and Mass Relevance. In a statement, HBO credits the show’s social fanbase as a key component to its success:
“Social media has been core to the marketing strategy for True Blood since the first season, leading to one of the most engaged fan bases of any television series,” said Pamela Levine , executive vice president, HBO Marketing in a statement. “#TrueBlood: Live From the Set will reward our devotees by allowing them to both participate in and affect the live broadcast through a unique intersection of linear television and digital media.”..."