"The session was called "Unlock the Power of Fans" at Transmedia Los Angeles’ monthly meetup earlier this week, but I’ll remember it as the Fanthropology of Theatrics, because I learned so much about the way audiences are using the new collaborative storytelling platform that I was there to represent.
I kicked off the discussion with a presentation, embedded here, about how theatrics works, and was then followed by Jay Bushman, co-executive producer of ‘Welcome to Sanditon,’ the sequel to the phenomenally successful web series ‘Lizzie Bennet’s Diaries,’ a modern updating of Jane Austen’s ‘Pride and Prejudice. ‘Sanditon’ used Theatrics to invite fans to create their own characters who could engage with the story over a 14-week run.
The third panelist was Kris Longfield who describes herself as a “fanthropologist.” Such a perfect conflation of terminology! You instantly know what she does: she studies the behavior of online fan communities.
My client Theatrics has built a remarkable platform, but like any software tool, it’s only as good as those who use it – like world-class interactive visionaries Jay Bushman and Margaret Dunlap from Pemberley Digital (the fake company in their stories, which is now the real production company behind these great Austen transmutations.)..."