"In the week that Tumblr has been acquired by Yahoo, it's interesting to see that Urturn, a service with a similar focus on user-generated content being shared by a youthful audience, has announced a $13.4 million Series A funding round. The round was led by Balderton Capital and coincides with the launch of Urturn’s mobile app for iOS.
Until January this year, Urturn went by the name of Webdoc and it initially developed an audience by allowing users to share multimedia collages encompassing images, videos, text and audio. The rebranding as Urturn saw the Switzerland-based startup focus on templates that added some direction to users as to what they could create. The templates also make sense when it comes to marketing partnerships, allowing users to create, say, their own personalised version of a musician’s album cover as a form of viral, meme-based promotion.
Indeed, music is one area that Urturn, and Webdoc before it has done well in. Acts such as One Direction, 50 Cent, Ellie Goulding and Alicia Keys have run campaigns in the past and recent sign-ups have included Snoop Lion and Will.i.am...."