With all the discussion about the future of Kickstarter in recent weeks, it may be appropriate that a film that began its campaign at the beginning of the crowdfunding movement is finally coming out this Saturday. The Cosmonaut — a Spanish-made English-language film directed by Nicolás Alcalá and produced by Carola Rodriguez and Bruno Teixidor — raised over €300,000 from 5,000 contributors. It was the first crowdfunded film in Spain and helped pave the way for the foundation ofLánzanos, Spain’s Kickstarter equivalent.
Filmmaker: So how did you go about finding contributors and collecting donations?
Alcalá: We started contacting bloggers and influencers and just showing them the project in a very humble way. And they loved it and started to spread the word. From there, it jumped to online media and then printed media and TV. Since we were the first [crowdfunded] project in Spain, and because of many other factors, the thing exploded.
We offered the opportunity of contributing from $3 or investing higher amounts, but always giving something in return. And in the meantime, we also made the project transmedia and completely re-imagined how distribution should work....
...the crowdfunding part I’m more interested in is the crowd, not the funding. If you have a community of loyal fans that feel they are part of your project money will eventually come. That’s what happened. Those guys said “my film” instead “a film,” so when we asked them to help us . . . they did all the work. It was a crazy week because we were, actually, traveling to the shooting in Latvia. We found out about our huge success when we landed...."