"Go where your audience is and fashion a story you believe will engage them."
"Recently, I had the pleasure of speaking at the first StoriesLab conference at Center for Social Media at American University in Washington D.C. StoriesLab is a project of StoriesLead and co-presented by Pride Collaborative. The focus of the day was the evolution of storytelling across multiple media platforms. And it was one of the most energetic conferences I’ve attended in a while.
Often, I find myself at conventions or conferences, and I rarely get an opportunity to meet other participants or engage in the work, itself. StoriesLab shattered that paradigm by offering not one, not two, but three interactive working sessions to help its attendees understand this unwieldy notion of multi-platform storytelling.
Dan Sonnett, owner of Sonnett Media Group, LLC, kicked off the day talking about the evolution of story. Starting at the very beginning with cave paintings and ending with his own work, including Half the Sky, the online extension of journalists Nicholas Kristof and Sheryl WuDunn's book of the same name Half the Sky: Turning
Oppression into Opportunity for Women Worldwide, Dan chronicled how stories have changed over time. His work was a solid introduction on how to spread a narrative that started in a book into other forms like games and interactive websites....."