Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the cinema ads firm's Upfront presentation.
NCM will produce a weekly series that highlights the latest trending movie topics based on Twitter data. The videos will be distributed via NCM's network of thousands of movie screens nationwide, while also appearing on the social media site. In the coming weeks, the two companies will pitch sponsorships around the videos to agencies and brands.
"It will give movie audiences the chance to continue the conversation and even influence the upcoming episodes," said Cliff Marks, NCM president...."