GE is wrapping its yearlong Focus Forward campaign--which launched at the 2012 Sundance festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival....
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GE’s partnership with strategic media company Cinelan allowed the company to access an impressive list of nonfiction storytellers, each with distinct voices, from around the globe. The 30 filmmakers were each given the same specific but very broad brief: to create a film about innovation in three minutes. Award-winning directors included Albert Maysles, Jessica Yu, Leslie Iwerks, Steve James, Alex Gibney, Gary Hustwit & Jessica Edwards, Lixin Fan, Ross Kauffman, along with Morgan Spurlock, cofounder and partner of Cinelan, who also executive produced the project.
“The beauty of this project is that we get 30 unique takes on how to tell a story,” says Goldberg...."