"Syfy is betting even more on social TV, adding some element of interactivity to nearly every new show it presented to advertisers and media buyers at its upfront on Wednesday.
"Defiance," the TV series starting April 15 and its complimentary video game, was the star of the show. But Syfy is already using "Defiance" as a model for its upcoming slate of programming.
Syfy President David Howe said the network is focused on immersive entertainment that allows viewers to participate and become saturated in the content. To that end, it plans quarterly multi-media events starting next year, including "Helix," "Opposite Worlds," "Unbreakable," "Dominion" and the miniseries "Ringworld."..."