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What content marketers need to know about Social TV: Keynote insights at #SESNY

What content marketers need to know about Social TV: Keynote insights at #SESNY | Tracking Transmedia | Scoop.it
Hill Holliday's senior VP and director of social media Mike Proulx delivers a resounding keynote speech at SES NY about social TV.

Via Gary Hayes
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Gary Hayes's curator insight, March 27, 2013 8:19 AM

1st Belief: TV is dying.
Fact: We’re watching more TV than ever – averaging 35 hours a week, according to Nielsen. Numbers don’t lie, and 40 million Oscar viewers – the show’s biggest ratings since 2010 – prove TV is still popular.

2nd Belief: No one watches TV live
Fact: 87 percent of broadcast and 93 percent of cable watched live.

3rd Belief: Most people use other devices while watching TV
Fact: 78 percent of second screen activity is unrelated to that TV show. Marketers have to get creative to get in front of audiences viewing programs.

4th Belief: Social media affects ratings
Fact: There’s a correlation between TV activity and ratings. Among the 18-24 year-old demographic, season premiere ratings increase 1 percent when Twitter chatter increases by 8.5 percent, and there’s a midseason spike of 1 percent when tweets increase 4.2 percent. (Read more here.)

5th belief: Television is new media.
Fact: Well, maybe this is opinion, but Proulx agreed, and it must be approached that way by marketers

Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit

The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit | Tracking Transmedia | Scoop.it

My fantastic interview with Alison Norrington on The Chatsfield: Harlequin Mills & Boon's transmedia storyworld is up!


Check out how this Cutting Edge Multi-Platform Publishing Venture is supporting Fan Fiction & Fan-Made Videos... super cool


http://www.tmcresourcekit.com/the-chatsfield-case-study-interview-with-alison-norrington/

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Serious Games: Changing the World with Transmedia | International Documentary Association [Flashback 2011]

Serious Games: Changing the World with Transmedia | International Documentary Association [Flashback 2011] | Tracking Transmedia | Scoop.it

"The eighth annual Games for Change symposium, conducted in New York City, June 20-22 at New York University's Skirball Center, showcased the major players and initiatives of the emerging social impact gaming movement. An authentic and functional execution of media convergence, social impact gaming fuses gaming, online interactivity and social media to achieve positive real world outcomes; so naturally, Games for Change included a keynote address from former US Vice President Al Gore. Asi Burak, creator of the groundbreaking game Peacemaker and co-president of Games for Change with Michelle Byrd, maintains,  "Featuring Vice President Al Gore as the festival's keynote set the tone that games are mainstream and that games for social change and learning make all the sense in the world." Gore clearly concurred, observing that "People need play, and the potential of gaming combined with social interchange media is huge. The question is, Can games change unsatisfying reality?""

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Transmedia storytelling - interview with Jeff Gomez - YouTube

Jeff Gomez, transmedia expert and CEO of Starlight Runner Entertainment, talks about transmedia storytelling at Unitec Institute of Technology.
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Social Media Spending is on the Rise But Impact Is Hard to Measure. WSJ

Social Media Spending is on the Rise But Impact Is Hard to Measure. WSJ | Tracking Transmedia | Scoop.it
Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.
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Did You See Snowpiercer’s “Elusive” Transmedia Campaign?

Did You See Snowpiercer’s “Elusive” Transmedia Campaign? | Tracking Transmedia | Scoop.it
Or should I say non-existent Transmedia campaign? Have you seen the film Snowpiercer, by the Korean Director, Boon Joon-ho? It’s being a touted as a landmark multiplatform film release, due to the ...
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Art for Spooks is an augmented book that takes a poetic angle to electronic surveillance

Art for Spooks is an augmented book that takes a poetic angle to electronic surveillance | Tracking Transmedia | Scoop.it

"It combines texts and images from “leaked” NSA documents that evidence mundane concerns of NSA employees with grooming etiquette, gossip and surveillance at the work place; the development of encryption and psychological profiling tools modeled on alleged historical links between magicians and the military; and a delirious imaginary steeped in the world of modern folklore, populated as is with UFOs, popular media archetypes of evil and good, as well as (apparently) a taste for buffalo meat, high art, and orientalist and gendered themes. These materials are juxtaposed with graphics read through a tablet interface.'

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Inside the Minds of 11-Year Olds From Around the World. New Documentary

Inside the Minds of 11-Year Olds From Around the World. New Documentary | Tracking Transmedia | Scoop.it

A new documentary by Australian filmmaker Genevieve Bailey, takes us through six years and 15 countries and probes the special moral clarity of 11-year old children.

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Where do I play??? New Game to Promo Nolan's Film. Explore Black Holes and Destroy Planets in the Awesome New Interstellar Game | WIRED

Where do I play??? New Game to Promo Nolan's Film. Explore Black Holes and Destroy Planets in the Awesome New Interstellar Game | WIRED | Tracking Transmedia | Scoop.it
The Interstellar game (no other name necessary) is a solar system model builder, yes, but it’s also a flight simulator that lets you explore your galaxy and those made by others.
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Alibaba Raises $21.8 Billion in Largest U.S. IPO Ever

Alibaba Raises $21.8 Billion in Largest U.S. IPO Ever | Tracking Transmedia | Scoop.it
There's a new king of the U.S. IPO market. The Alibaba Group sold a little more than 320 million shares at a price of $68 each, according to multiple reports. The company raised...
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What Sci-Fi Tells Interaction Designers about Gestural Interfaces. 2013. Still Great

What Sci-Fi Tells Interaction Designers about Gestural Interfaces. 2013. Still Great | Tracking Transmedia | Scoop.it
An excerpt from Make it So: Interaction Design Lessons from Science Fiction, that reviews gestural interfaces in sci-fi.
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The iPhone 6's New Camera Could Forever Change Filmmaking | WIRED

The iPhone 6's New Camera Could Forever Change Filmmaking | WIRED | Tracking Transmedia | Scoop.it
Amidst all the hoopla over the new iPhone 6 and iPhone 6 Plus and their motion processors, faster CPUs, and larger screens, people are missing that Apple's latest smartphones are also a high-quality camera that filmmakers—or aspiring ones—can keep in their pockets.
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Tool enables better collaborations between data science geeks and regular workers

Tool enables better collaborations between data science geeks and regular workers | Tracking Transmedia | Scoop.it
Adatao is a two-tiered big data solution that lets business leaders and data scientists work together more easily.
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Time Warner And CBS Chiefs Say They're Considering Taking HBO And Showtime Direct To Consumers

Time Warner And CBS Chiefs Say They're Considering Taking HBO And Showtime Direct To Consumers | Tracking Transmedia | Scoop.it
Head feints? Perhaps. But in separate appearances at an investor conference today, Time Warner's Jeff Bewkes and CBS' Les Moonves seemed more open than they've been to the possibility of using HBO ...
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3-D Games and Social Networks Are Coming. 3-D Condos Are Here Now.

3-D Games and Social Networks Are Coming. 3-D Condos Are Here Now. | Tracking Transmedia | Scoop.it
The tech that powers Oculus Rift isn't mainstream yet, but if you're looking at a new condo or office, you may have already seen it.
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Transmedia and Education: How Transmedia Is Changing the Way We Learn - The Digital Shift

Transmedia and Education: How Transmedia Is Changing the Way We Learn - The Digital Shift | Tracking Transmedia | Scoop.it
SLJ explores how transmedia storytelling, or telling a story across media platforms, has cracked open possibilities for educators to teach and assess, as well as opportunities for students to learn.
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Freerunners Level Up With 8-Bit-Inspired Parkour Video

Freerunners Level Up With 8-Bit-Inspired Parkour Video | Tracking Transmedia | Scoop.it
Red Bull teams up with freerunners Jason Paul and Team Farang to create an 8-bit inspired running course.
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Smartphone obsolescence: How the personal cloud and IoT will disrupt the handset

Smartphone obsolescence: How the personal cloud and IoT will disrupt the handset | Tracking Transmedia | Scoop.it
While carrying some amount of risk and a high amount of resistance from entrenched vendors, modular handsets may present a viable economic and ecological alternative as we look toward the inevitable post-smartphone world.
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Debt Activists Just Canceled $4 Million In Student Debt. For Their Next Trick, They Need Your Help.

Debt Activists Just Canceled $4 Million In Student Debt. For Their Next Trick, They Need Your Help. | Tracking Transmedia | Scoop.it
Debt activists want to turn the relationship between borrowers and creditors on its head with a campaign modeled on the early labor movement.
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Spacesuits of the future may resemble a streamlined second skin

Spacesuits of the future may resemble a streamlined second skin | Tracking Transmedia | Scoop.it

The MIT BioSuit, a skintight spacesuit that offers improved mobility and reduced mass compared to modern gas-pressurized spacesuits.


For future astronauts, the process of suiting up may go something like this: Instead of climbing into a conventional, bulky, gas-pressurized suit, an astronaut may don a lightweight, stretchy garment, lined with tiny, musclelike coils. ..."


Read more at: http://phys.org/news/2014-09-spacesuits-future-resemble-skin.html#jCp

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WANT. Storylines. London’s iconic tube map, transformed into a genre map.

WANT. Storylines. London’s iconic tube map, transformed into a genre map. | Tracking Transmedia | Scoop.it
London’s iconic tube map, transformed into a pit-stop journey through styles of storytelling, with the individual tube lines turned into genres of ...
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What the Death of TwitPic Says About the Fragility of the Web | WIRED

What the Death of TwitPic Says About the Fragility of the Web | WIRED | Tracking Transmedia | Scoop.it
TwitPic will soon shut down, and apparently, the site's owners are resisting efforts to move its vast digital archive elsewhere. It's yet another cautionary tale of the modern web. We use our web services as if they will always be there, as if we can always go back to them. But that's not always the case. Web services die---and sometimes you can't save what they hold.
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Disney, DreamWorks, Pixar, Lucasfilm, Sony Are Sued in Wage Theft Scandal

Disney, DreamWorks, Pixar, Lucasfilm, Sony Are Sued in Wage Theft Scandal | Tracking Transmedia | Scoop.it
Shocking details of wage-theft conspiracy emerge in a class action lawsuit filed against DreamWorks, Disney, Pixar, Lucasfilm, Digital Domain 3.0, Sony Pictures Imageworks and others.
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8 Female Leaders On How To Overcome What's Holding Women Back

8 Female Leaders On How To Overcome What's Holding Women Back | Tracking Transmedia | Scoop.it
Societal pressure, gender bias, insecurity--these leaders have all felt weighed down at some point. Here's how they took back the control.
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Finding The Lighter Side Of Sherlock Holmes

Finding The Lighter Side Of Sherlock Holmes | Tracking Transmedia | Scoop.it
Emmy-winning writer Steven Moffat talks about reimagining one of the world's most iconic characters for a modern, and less stuffy, era.
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Digital Transformation and the Race Against Digital Darwinism - Brian Solis

Digital Transformation and the Race Against Digital Darwinism - Brian Solis | Tracking Transmedia | Scoop.it
Digital Transformation and the Race Against Digital Darwinism http://t.co/sdZMdfkbNX
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3-year-old Maui boy receives 'Ironman'-like 3-D printed hand - YouTube

The world of 3-D printing is ever-evolving and is changing lives in the process. A 3-year-old old Maui boy found that out first-hand -- literally.
siobhan-o-flynn's insight:

wow. in so many ways

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