The project may feel like a creepfest--and to some extent, maybe it is.
Because data visualization guru Santiago Ortiz mapped the relationships between every Twitter employee by mere eavesdropping, and he rendered the results in a stunningly detailed interactive graph.
But it’s notable that Ortiz was only working with public information. He had no inside information or access to special accounts. In fact, he worked without Twitter’s knowledge at all. Using Twitter’s API, Ortiz requested all the tweets authored by Twitter’s list of employees. Then he filtered that content, keeping only the tweets made between colleagues. With the rules in place, every step of the analysis is automated..."