LA-based entertainment studio The Shadow Gang (TSG) is launching a multi-platform content distribution engine titled Galahad, the company announced today. Aimed at transmedia storytellers, the platform will be officially introduced during the StoryWorld Conference + Expo, which is taking place in Hollywood until October 19.
In practical terms, Galahad lets content owners create full digital experiences which can be shared and monetized. As an example, The Shadow Gang created its own demo video, a film noir which you can findhere. While it is well produced, what makes it interesting is that it lets viewers choose their own adventure as in a gamebook.
As a matter of fact, Galahad’s immersive HTML5 video player helps users to create what TSG describes as “entire story worlds” – in other words, multi-platform transmedia stories with which viewers can engage. Here’s what the platform looks like for content owners.."