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Girls Rising Documentary: Social Media Marketing Phenomenon

Girls Rising Documentary: Social Media Marketing Phenomenon | Tracking Transmedia | Scoop.it
The producers of a new film about girls and education made Facebook and Twitter their publicists.

 

The producers of Girl Rising, a 100-minute film featuring nine stories of heroic girls from around the world, concluded that they would circumvent the traditional route of theater distribution and rely instead on social-media tools—Facebook, Twitter, LinkedIn—to drive their message and build a community.Girl Rising has more than 245,000 fans on Facebook, and the film will open next week. About 500 screenings have been requested nationwide, with more than 32,000 tickets pre-reserved.

“In today’s world if you can get your message out early enough, you can find your super-fan,” says Holly Gordon, executive producer, explaining that the phrase “super-fan” is borrowed from Burger King, designated for people who visit six times a week. Theaters were booked through the site GATHR.us, where anyone can sign up and reserve a movie theater near them with the proviso they get a hundred friends to agree to come. “Sort of like having a party in someone else’s theater,” says Gordon..."

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Jeni Mawter's comment, March 5, 2013 6:33 PM
Inspirational in content and process!
Ursula O'Reilly Traynor's comment, March 6, 2013 1:13 AM
way to go!
Ann Klotz's curator insight, April 9, 2013 7:09 PM

Richard, the film maker, came to Laurel School today; we ae so fortunate!

Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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TMC Resource Kit: Interview w Hugues Sweeney (ONF/NFB) on Strategies for International CoProduction

An Interview with Hugues Sweeney, executive producer of interactive production with ONF/NFB Montreal, on successful strategies for international coproductions
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Goodbye Uncanny Valley: NVIDIA's 'Face Works' Brings Shocking Realism To Facial Animation

Goodbye Uncanny Valley: NVIDIA's 'Face Works' Brings Shocking Realism To Facial Animation | Tracking Transmedia | Scoop.it
One of the steeper challenges for computer animators and game developers is crafting realistic human characters without dropping their audience off the proverbial cliff of the uncanny valley. At the annual GPU Technology Conference this week, NVIDIA demonstrated "Face Works," a technology that may end up shielding our eyes from the uncanny valley forever.
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LG Teams Up With Bro-tastic YouTube Network for Content Marketing Campaign

LG Teams Up With Bro-tastic YouTube Network for Content Marketing Campaign | Tracking Transmedia | Scoop.it
LG is working with YouTube channel Dude Perfect on a content marketing campaign for its G3 smartphone. Dude Perfect is part of YouTube network The Whistle.
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Sigourney Weaver Returns to 'Alien' Franchise

Sigourney Weaver Returns to 'Alien' Franchise | Tracking Transmedia | Scoop.it

"Sigourney Weaver will reprise her role as Ellen Ripley from the "Alien" franchise in Sega's upcoming videogame "Alien: Isolation." The actress lent her voice and likeness for downloadable bonus missions that will enable players to relive two classic scenes from the 1979 film, directed by Ridley Scott..."

siobhan-o-flynn's insight:

"Those who pre-order “Alien: Isolation” before its release on Oct. 7, will receive the Nostromo Edition, which includes “Crew Expendable,” in which players choose one of three surviving crewmembers only moments after Brett’s death at the jaws of the creature...."

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Caring About the Future of Canadian Tech Means Teaching Young Girls, Not Just Women, to Code - Techvibes.com

Caring About the Future of Canadian Tech Means Teaching Young Girls, Not Just Women, to Code - Techvibes.com | Tracking Transmedia | Scoop.it
 Sponsored by Technology today is a wildly disruptive sector where employment is strong even in uncertain economies and small companies
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Chrome Experiments - "Recollections" by Samuel Snider-Held

Chrome Experiments - "Recollections" by Samuel Snider-Held | Tracking Transmedia | Scoop.it
Recollections is an experiment in digital time travel. In the mid 19th century, a form of three dimensional photography called steroscopy was invented. By taking two photos at the same time side by side, the illusion of depth was created when viewed through devices called stereoscopes.

Now there exist ways to create 3d models from photographs. This technique is called photogrammetry. The future of photogrammetry has wide implications for virtual and augmented reality. The minimum number of photographs needed to make a computer generated model is two, i.e. a stereographic set of images.

By feeding 100 year old stereograms into modern computer algorithms, we can recreate 3D models of the subject of those photographs. When viewed through modern stereo graphic displays such as the Oculus Rift, a form of digital time travel is achieved
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Dawn Porter's Acclaimed Doc 'Gideon's Army' is Now Streaming on Netflix. Here's Why You Should See It

Dawn Porter's Acclaimed Doc 'Gideon's Army' is Now Streaming on Netflix. Here's Why You Should See It | Tracking Transmedia | Scoop.it

Director Dawn Porter's acclaimed feature "Gideon's Army," becomes available on Netflix's streaming platform today, July 8, 2014, and you're strongly encouraged to check it out.

The film  be summarized as follows: 3 young, idealistic public defenders in the Deep South - Travis Williams, Brandy Alexander and June Hardwick - struggle against long hours, low pay and staggering caseloads to ensure justice is served for America’s forgotten poor...

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Making transmedia work for documentaries

Making transmedia work for documentaries | Tracking Transmedia | Scoop.it
Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)
siobhan-o-flynn's insight:

“The web gives us, as directors, a lot of possibilities, freedom and creativity to tell stories in a new way,” the 46-year-old Dufresne (pictured, left) tells realscreen, adding that a broadcast version of Fort McMoney is in production.

“You don’t tell the same things in a TV version that you do in a web doc or game doc,” he says. “On the web, what is magical to me is that people feel they are part of the movie, part of the story – that they’re inside...."


Read more: http://realscreen.com/2014/07/09/making-transmedia-work-for-docs/#ixzz372N0LaSY

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Harry Potter fans get glimpse of the wizard's future in new story (Wired UK)

Harry Potter fans get glimpse of the wizard's future in new story (Wired UK) | Tracking Transmedia | Scoop.it
As every Harry Potter fan knows, seven in the most powerfully magical number, which might well be why JK Rowling has chosen this anniversary to release a new short story about everyone's favourite wizard
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Christopher Nolan on the 'bleak future' of movies and why theaters will save us

Christopher Nolan on the 'bleak future' of movies and why theaters will save us | Tracking Transmedia | Scoop.it
Christopher Nolan doesn't like where the movie business is going these days, but he still sees a glimmer of hope.
siobhan-o-flynn's insight:

"'Content' can be ported across phones, watches, gas-station pumps or any other screen, and the idea would be that movie theaters should acknowledge their place as just another of these 'platforms,' albeit with bigger screens and cupholders," he wrote.

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House of Cards: Coloring the Game-Changing Netflix Series : Art of the Edit

House of Cards: Coloring the Game-Changing Netflix Series : Art of the Edit | Tracking Transmedia | Scoop.it
Season 2 of the pioneering Netflix series "House of Cards" brought a number of changes, including new Lead Colorist Laura Jans-Fazio. She spoke to us about her approach to this visually distinctive show, her remote collaboration with Executive Producer David Fincher, and her use of the Baselight grading system for fast turnarounds with the show's 5K footage.

Via TRoberts
siobhan-o-flynn's insight:

really interesting

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Five key trends and takeouts from Google I/O 2014

Five key trends and takeouts from Google I/O 2014 | Tracking Transmedia | Scoop.it
This year’s Google I/O conference, held weeks after Apple’s WWDC, showed the world that Google really is taking over every aspect of our lives, and challenging its fiercest rivals.
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Apple bolsters iOS 8 Health app with on-device steps counting & caffeine tracking

Apple bolsters iOS 8 Health app with on-device steps counting & caffeine tracking | Tracking Transmedia | Scoop.it
Apple has made significant enhancements to its upcoming Health application for iOS 8 in the latest beta of the new iPhone operating system. Most notably, the Health application can now utilize the ...
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The Internet Of Things Will Radically Change Your Big Data Strategy

The Internet Of Things Will Radically Change Your Big Data Strategy | Tracking Transmedia | Scoop.it

'Companies are jumping on the Internet of Things (IoT) bandwagon and for good reasons. McKinsey Global Institute reports that the IoT business will deliver $6.2 trillion of revenue by 2025. Many people wonder if companies are ready for this explosion of data generated for IoT. As with any new technology, security is always the first point of resistance. I agree that IoT brings a wave of new security concerns but the bigger concern is how woefully unprepared most data centers are for the massive amount of data coming from all of the “things” in the near future....'

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Greenpeace Video Targets LEGO/Shell Partnership: Everything is NOT Awesome on Awardeo.tv

Greenpeace Video Targets LEGO/Shell Partnership: Everything is NOT Awesome on Awardeo.tv | Tracking Transmedia | Scoop.it
Awardeo are the Video Awards that recognize talent and videos on Vimeo. Watch and vote for the best short films on Vimeo.
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Twitter Releases Powerful New Analytics Tools

Twitter Releases Powerful New Analytics Tools | Tracking Transmedia | Scoop.it

Twitter released a powerful new analytics dashboard today....

that give its advertisers the ability to look deeply into the performance of all tweets, including those they don't pay to promote.


The tools, which went live earlier today onanalytics.twitter.com, give advertisers the ability to see the number of impressions, clicks, expands, retweets and profile clicks each of their tweets generated. Even more intriguing, Twitter will now show advertisers how many new followers they earned as a direct result of each tweet....'

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DreamWorks Animation Retools 'Turbo Fast' Site to Better Steer Kids to Netflix Show

DreamWorks Animation Retools 'Turbo Fast' Site to Better Steer Kids to Netflix Show | Tracking Transmedia | Scoop.it

"Marketing a new TV show that isn't on a traditional network presents unique challenges. Namely: How to drive viewers to a series in a binge-watching environment, without being able to say "tune in next week for an all-new episode”?


To promote the “Turbo Fast” racing-snail show from DreamWorks AnimationNetflix uses its content-recommendation algorithms to suggest shows to kids within its own service. But DWA wanted to establish something more, outside of Netflix’s walls..."

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Twitter bot turns text adventures inventories into a sea of creativity

Twitter bot turns text adventures inventories into a sea of creativity | Tracking Transmedia | Scoop.it
A ham sandwich, a green cable, a zipper, a cracked coconut, a grue suit.
siobhan-o-flynn's insight:

love

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Studies Confirm the Power of Visuals in eLearning

Studies Confirm the Power of Visuals in eLearning | Tracking Transmedia | Scoop.it
We are now in the age of visual information where visual content plays a role in every part of life. As 65 percent of the population are visual learn

Via José Carlos
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Atlantic eyes Oculus future with Alchemy VR division

Atlantic eyes Oculus future with Alchemy VR division | Tracking Transmedia | Scoop.it
UK indie Atlantic Productions and Sir David Attenborough are venturing further into the virtual reality realm with the launch of Alchemy VR, which will create content for headsets such as the Oculus Rift and the Sony Morpheus.
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Dungeons and Dragons embraces gender diversity (Wired UK)

Dungeons and Dragons embraces gender diversity (Wired UK) | Tracking Transmedia | Scoop.it
The latest rule set for the popular pen-and-paper RPG does away with gender divisions, and even encourages players to think outside the binary box with their character creations
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When films can look or sound like anything, director Christopher Nolan says, extraordinary work will emerge.

When films can look or sound like anything, director Christopher Nolan says, extraordinary work will emerge. | Tracking Transmedia | Scoop.it
The "Dark Knight" and "Inception" director says that when movies can look or sound like anything, extraordinary new work will emerge.
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Love. Posters for World Cup Teams x Game of Thrones

Love. Posters for World Cup Teams x Game of Thrones | Tracking Transmedia | Scoop.it
Every 2014 World Cup team gets the Game of Thrones House treatment.
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JK Rowling writes new story featuring ‘greying’ Harry Potter aged 33 on Pottermore website

JK Rowling writes new story featuring ‘greying’ Harry Potter aged 33 on Pottermore website | Tracking Transmedia | Scoop.it
JK Rowling has written a new story on her Pottermore fan website, revealing what Harry, Hermione and Ron look like in their Thirties.
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Beautiful Typography Designs | From up North

Beautiful Typography Designs | From up North | Tracking Transmedia | Scoop.it
It's a new week and we continue the tradition with a new inspiration gallery with great typography designs!
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MIT And Dropbox Alums Launch Inbox, A Next-Generation Email Platform | TechCrunch

MIT And Dropbox Alums Launch Inbox, A Next-Generation Email Platform | TechCrunch | Tracking Transmedia | Scoop.it
Founded by Dropbox and MIT alums, a new startup called Inbox is launching out of stealth today, hoping to power the next generation of email applications...
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