Tracking Transmedia

If these latest numbers are anything to go by, then downloads could be consigned to the scrapheap alongside CDs, miniDiscs and other music media in the not-too-distant future.

Citing figures released by GLF, the Swedish recording industry association, Music Ally reports that streaming represents 89% of all digital music sales in the Scandinavian country – the spiritual home of Spotify, as it happens.

 

Interestingly, while music sales across all formats rose by almost a third (30.1%) year-on-year in the first half of this year, digital music accounted for almost two-thirds (63.5%) of revenues. ...