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Erin Reilly: "Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning."
Via The Digital Rocking Chair
Henry Jenkins - The Transmedia Generation: Spreadable Media, Fan Activism & Participatory Learningon Connected Learning on Livestream - Watch live streaming Internet TV.
Via Simon Staffans
Experience the web-documentary "Alma, A Tale of Violence". Alma, an ex-marera, looks us in the eye and confesses. Her testimony is unique, opening onto the images of her memories, her daily life in Guatemala and activities within the gang.
The future of movie storytelling has more to do with the technology outside of the movies than within, according to one transmedia expert, who says that we should expect stories to be revolutionized by modern technology in the same way that the printing press changed everything.
If you’re a moviemaker whose primary focus is creating the best movie you can imagine, the current movie industry has some bad news for you: That’s not enough anymore. Speaking at this year’s Cross-Media Forum in the United Kingdom, Sean Stewart – whose Fourth Wall Studios has worked on creating interactive marketing for movies such as The Dark Knight Rises and AI: Artificial Intelligence – said that what is needed now are more filmmakers who want to create the best worlds they can imagine..
...Reflecting the nerd demographic seemingly at the center of blockbuster movies these days, Stewart’s talk was called “Storytelling V: The Audience Strikes Back,” and described the shifting relationship between audiences and fictions in a world where everyone has smartphones, tablets and access to the Internet. He cited a recent Google survey that revealed that 77 percent of audiences are dual-screeners – That is, using another electronic device while also watching television – and suggested that, in order to maintain a close connection with their audiences, storytellers will have to learn to spread their talents across various media.... Read more: http://www.digitaltrends.com/cool-tech/transmedia-will-revolutionize-storytelling-as-much-as-the-printing-press-says-expert/#ixzz29gAm04Up
At its core, SOCAP is the world’s largest storytelling platform for those who dare to apply business principles to social change - a canvas on which socially conscious entrepreneurs, investors, corporate employees, philanthropists, artists and an increasingly broad array of enthusiasts who came to tell their stories in front of 1,600 of their peers.... ...In a first-ever, somewhat unconventional SOCAP session, titled “The New Connectivity: Storytelling for the Digital Age,” Sachs spoke of the historical role of big business in shaping our culture. “Marketers have become our modern mythmakers,” he explained. This is a problem because, as Sachs points out, today’s corporate-induced myths are largely steeped in the idea that the brand is hero and the audience is a damsel in distress. The problem with being the damsel in distress is that we are uncomfortably distanced from our brands and the companies they represent so that we no longer have influence over them. Instead, we are disparaged by their commercials and ads that tell us what we aren’t and attempt to convince us of what we ought to be. This is just one manifestation of the destructive relationship between marketers and their customers, yet it serves to illustrate how our audiences are demoralized and reduced to paralysis rather than empowered to become heroes themselves. The “hero” Sachs refers to is drawn from the script of Joseph Campbell, the iconic storytelling guru and genius behind the Hero’s Journey – a step-by-step methodology tracked through history’s greatest epics from Odysseus’ journey home from Troy to Luke Skywalker’s realization of his destiny to defeat the Empire. We all desire to be Campbell’s hero, to frame our lives within our own great epic as we strive for higher actualization both for ourselves and society. But Sachs challenges us to flip the script if we wish to write the stories that will create real and lasting impact. “You are not the hero. You must make your audience the hero.” So who are you? “You are the mentor!” says Sachs....
Welcome! We launch today & we look forward to connecting with you! The TMC Resource Kit was conceived, designed & developed by Dr. Siobhan O'Flynn & Anthea Foyer. It is a living website that will evolve as we add new case studies & resources over the coming year to build an extensive set of diverse case studies modeling unique and successful strategies in the digital sphere.
Ahead of this week’s Power To The Pixel Conference and Market in London, Screen looks at how Canada’s transmedia work is the envy of other nations. While much of the world is still argues about what “transmedia” exactly means, some countries have been producing it in quantity for some time. One of the leaders among these is Canada. Since the 1990s, Canada’s government funding bodies have aggressively supported and promoted innovation in digital media, and the country is now the home of some of the top transmedia producers in the world. As a result, Canadian speakers will feature prominently in London’s Power To The Pixel conference, running October 16-19.
One of Power To The Pixel’s guest speakers will be Loc Dao [pictured], the head of digital content and strategy at the National Film Board of Canada’s Digital Studio. Dao has won dozens of awards for his digital media work, which include Bear 71, Gods Lake, Waterlife and The Test Tube With David Suzuki. “We do get great feedback about our work here,” Dao says. “I hear people asking a lot if they can be Canadians and come work with us. We do think of ourselves as being somewhere in between the European and the American industry. We’re kind of a unique hybrid that you can’t really compare to either one. We’re very lucky in having this institution, the National Film Board of Canada, with our mandate and ability to produce these unique works.”.. Also mentioned: Andra Sheffer, Bell Fund Pierre-Mathieu Fortin, Head of Creation, Online Content, at Radio Canada
The Silent History could finally change how we read e-books on our iOS devices. Much has been written about the steady decline of traditional books as e-readers and tablets have gained in popularity. This movement, however, really hasn’t changed the overall reading experience that remains much the same as it has for centuries. Even on our iPad, we still advance through a story one page after another, front to back. The Silent History represents a much different type of storytelling, and one that effectively makes use of many of the features of iOS devices, including portability and GPS. The story itself is also quite good. The result is a presentation that is transformative, interactive, and at times, creepy. And one that, if proven successful, could change how future e-books are designed. The Story Set in 2044, the fictional Silent History looks back at 32 years of research on a strange phenomenon that leaves children speechless from the moment of birth. It is told through the use of “testimonials” written and collected since 2011 from those closest to the disease or most affected, including parents, doctors, teachers, and the occasional cult leader. These testimonials each serve a vital, yet at times, different purpose. They may be a character portrait, short story, or just one part of a larger plot. Together, these 1,000-2,000 word narratives promise to tell a complete story. And yet, in another way, these individual stories only scratch the surface....
...CROSS-PLATFORM MEANS INCREASED AUDIENCE... WHAT MAKES FOR GOOD TRANSMEDIA STORYTELLING?
Kaplan believes a Transmedia project must stand on its own. He likes to use the visualization of a pyramid to describe a documentary project integrating a Transmedia component: "One side is film and one side is technology, and the third side is marketing/fundraising. The constraints these three apply are really valuable. If you don't understand the boundaries of the creative process and the marketing process, you're just building tech. The same applies if you are just thinking creative, then you're not thinking about audience engagement or the technological advancements that are there to facilitate your message, and you end up with a skewed result. Looking through this three-sided prism allows a lot of the strengths of these disciplines to shine, and that's what Transmedia really is."...
In 1921, a disaster befell the residents of Port Union, Ontario. Unfortunately, this disaster was man made.
A panel presentation on music rights management for transmedia properties with Tony Tobias, Adrian Ellis, and Jason Leaver. The constant changing digital landscape makes managing music rights for divergent media properties a heady experience for both seasoned producers and independent creatives alike. The speakers of our Music Rights 101 session, Tony Tobias (consultant, producer), Jason Leaver (writer & director) and Adrian Ellis (composter) will offer a variety of perspectives for managing music rights in this digital/transmedia age. Music Rights 101 will take place Sept 18, 7-9 pm at our regular host location: InterAccess Electronic Media Arts Center. Tickets are $5 cash at the door. Please RVSP on Transmedia 101′s Meetup page.
Simon Staffans: "Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice."
Via The Digital Rocking Chair
Last night I finally had a chance to see The Dark Knight Rises & I left the theater thinking 1: it’s a very good film and 2: how very very sad I was. The theatre was packed and I would bet that...
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Guy Yedwab: "A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned" ...
Via The Digital Rocking Chair, Francesco Pintus, Hans Heesterbeek
A Presentation given to the CWC Strategic Digital Leadership Accelerator, OCADU, Nov.
Here's the list of commandments as presented by Starlight Runner's Jeff Gomez (@jeff_gomez) at the StoryWorld Confernence (#swc12) in LA on Thursday, October 18th. #SLR10cmd: 1. Know the Essence of Your Brand and Never Stray From It #swc12 #SLR10cmd: 2. The Story World is Unstoppable and Rules Over All #swc12...
The transmedia Storytelling Series will introduce three extraordinary transmedia artists from France to Toronto audiences. The transmedia Storytelling Series will introduce three extraordinary transmedia artists from France to Toronto audiences.
Initiated by the Consulate General of France in Toronto (cultural services), and in partnership with the Film Dept., York University, the Transmedia Storytelling series seeks to establish a dialogue between France and the Toronto sector in digital innovation by studying interactive cross-platform storytelling techniques through the examples of French creatives’ works. Over the last decade, there have been dramatic changes for on-screen content as a result of the digital revolution and the emergence of new platforms. Both French and Canadian artists have experienced this evolution and developed new approaches in this field. We warmly welcome students, transmedia practitioners and the general public interested in transmedia storytelling practices to join us at these free events! The first speaker in our series is Bruno Masi.
Bruno Masi, the co-creator, along with photographer Guillaume Herbaut, of the transmedia project La Zone, dedicated to life around Chernobyl, tells about the journey of this project that is at the crossroads of journalism, publishing, and contemporary art, by way of an installation at La Gaîté lyrique in Paris. “La Zone” won top honours at the third annual FRANCE 24-RFI web documentary competition in Paris...
Next-Generation Entertainment Studio Debuts Turnkey System to Drive Digital Experiences and Maximize Revenue for Distributors, Content Creators and Brands... The Shadow Gang, a new breed of entertainment studio based in Los Angeles today unveiled its proprietary multi-platform distribution engine, titled ‘Galahad™’ (https://galahad.theshadowgang.com) at the StoryWorld Conference + Expo. Galahad provides a scalable and efficient way to create, socialize, and monetize content.... ... Relevant for the film, television, publishing, gaming and marketing industries, Galahad arms users with the tools to:
Create compelling, interactive branching videos, logic games, interactive comics, point/reward systems and trackers and much more to drive deeper, longer fan engagement
Monitor and enhance audience engagement with extensive and accurate analytic data
Sell, manage and administer virtual and real world story-related merchandise
Drive fans to new and relevant content, interactions and rewards
Generate new distribution channels for revenue growth
I feel the need to share after supervising my first transmedia project this year. Before I get too deep into describing the process, let me provide some backstory. Media Arts is a three-year program at Sheridan College that focuses both on TV and film production. All Media Arts students take a Film & Broadcast course in their 2nd year. This course involves three distinct modules that the students rotate through – each module takes 4 weeks. The first module was completed last week. I am co-teaching a module with Kim Murton. In the past, Kim has focused on TV production. This year, we decided that we would try to give the students a blended experience by: setting, as their primary goal, the creation of a pilot episode for a web series
including the development of a transmedia strategy as part of the production process
requiring the students to shoot the majority of the webisode as a TV studio production
requiring the students to pre-shoot material, so that they would have to insert taped segments into the live recording
requiring the students to use all areas of the TV studio, including the greenscreen...
Video games these days are big Hollywood productions. A team of more than 200 people at Microsoft’s 343 Industries studio has been developing Halo 4 over the past four years. The new game, which launches Nov. 6, is being complemented by a full transmedia entertainment plan. An important cog in the game’s launch will debut Oct. 18 on Late Night with Jimmy Fallon, when the David Fincher-produced Halo 4 launch trailer, titled “Scanned,” makes its worldwide debut. The trailer will debut on Halo Waypoint and the Xbox YouTube channel immediately following the broadcast debut.
“I enjoy collaborating with Tim Miller, who is at the visual and technical forefront of hybridized live-action/CGI – not only pushing the boundary but defining it,” said Fincher.
The director re-teamed with his visual effects lead from The Girl with the Dragon Tattoo, Tim Miller, who helmed the live action two-minute trailer in Prague. The action-packed promo blends CGI with live action to explore the backstory of Master Chief and provide a glimpse of the new threat he will encounter in Halo 4....
The Silent History could finally change how we read e-books on our iOS devices. Much has been written about the steady decline of traditional books as e-readers and tablets have gained in popularity. This movement, however, really hasn’t changed the overall reading experience that remains much the same as it has for centuries. Even on our iPad, we still advance through a story one page after another, front to back. The Silent History represents a much different type of storytelling, and one that effectively makes use of many of the features of iOS devices, including portability and GPS. The story itself is also quite good. The result is a presentation that is transformative, interactive, and at times, creepy. And one that, if proven successful, could change how future e-books are designed. The Story Set in 2044, the fictional Silent History looks back at 32 years of research on a strange phenomenon that leaves children speechless from the moment of birth. It is told through the use of “testimonials” written and collected since 2011 from those closest to the disease or most affected, including parents, doctors, teachers, and the occasional cult leader. These testimonials each serve a vital, yet at times, different purpose. They may be a character portrait, short story, or just one part of a larger plot. Together, these 1,000-2,000 word narratives promise to tell a complete story. And yet, in another way, these individual stories only scratch the surface. The Design....
Last night i woke up inside Glen Rouge, right in the middle of the campground. Still some people camping but not many. Everyone was asleep. Standing across the clearing was a coyote, looking right back at me. He moved over to one of the tents for a minute to sniff at something but then walked right back to the middle of the camp and locked eyes with me. I'm not sure why I wasn't moving but damn I was cold. Can't remember what happened over the next hour. Thought about trying to hitch a ride home since I was so close to Hwy 2. No jacket, no sweater. Or even walk on the sidewalk, over to Sheppard—stay out of the woods. But last time I did that I got picked up by the cops and they had questions. Better to just stick to the valley and walk in the dark.....
Web Series 101: Panel & Screening
Tuesday, Aug 21, 2012, 7:00 PM
University College, University of Toronto
Room 179, 15 Kings College Circle Toronto, ON
33 Members Attending
Called by some as the "new independent film movement", Web Series are, in many ways, at the forefront of transmedia production.
Come see how Canadian pioneers in the web series space talk about how transmedia tactics are integrated with their web series and what transmedia practitioners can learn from web series' best practices.
Our Web Series 101...
Check out this Meetup →
Called by some as the "new independent film movement", Web Series are, in many ways, at the forefront of transmedia production. Come see how Canadian pioneers in the web series space talk about how transmedia tactics are integrated with their web series and what transmedia practitioners can learn from web series' best practices. Our Web Series 101 meetup featuring a screening and panel with Elize Morgan (Pretty in Geek, The Gate), Jonathan Robbins (Clutch), Regan Latimer (B.J. Fletcher), Ashton Catherwood (Microwave Porn), and Jay Ferguson (Guidestones) on August 21, 7-9 pm. Who should come: creatives interested in creating screen content such as video, film, web, mobile, etc. and those interested in employing social networks to maximize reach, develop niche audiences, understand online distribution portals, etc. Co-hosted by The Canadian Studies Program, University College, University of Toronto.
A talk given July 31 2012, at the Transmedia Futures event, sLab OCADU...
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Age of Cyborgs approaches faster than we realize.