Tracking Transmedia

'...SMILEY will be made directly available to a massive global fan base by using a new hybrid approach for distribution. To see the film in theaters, the producers will be utilizing Tugg, Inc. (“Tugg”), a web-platform that lets audiences choose the films that play in their local theater. With Tugg, fans will be able to buy tickets to premiere screenings throughout the U.S. on October 11th and October 31st. Tickets for the premiere screenings will go sale on Monday, July 16th, and fans will be able to request to host their own screenings soon after.

 

Starting Friday, June 29th, fans will be able to pre-order SMILEY to stream on demand through the film’s website, http://www.smileymovie.com for a reduced price of five dollars. The buyers will also be prompted to select between a PG-13 or R Rated Director's Cut of the film. At 12:01am on October 11th, audiences will receive an email notification that SMILEY is now available to stream over their computers, smart TV's, smart phones and tablets in the U.S. and most international markets through Redux's Artists platform, which enables artists and filmmakers to sell video content directly to their audience across every screen. The film streams exclusively on Redux between October 11th and October 31st...'

Joe Bailey, Jr. sizes up independent theatrical distribution and the arrival of Tugg via a case study of “Incendiary: The Willingham Case,” the award-winning documentary he co-directed with Steve Mims....

 

Joe Bailey, Jr. (with his directing partner Steve Mims) has had ongoing success in using the platform Tugg to screen his documentary INCENDIARY: The Willingham Case in theaters around the country. In the first of a series about the various platforms, we asked Bailey for a first-hand account of his experience.

 

We realize Tugg is not the only platform offering crowd-sourcing tools for filmmakers. In the weeks to come, we will follow up with additional case studies of the various platforms, allowing readers to decide for themselves which platform best suits their needs....