"When I speak about the Mega Makeovers That Will Change Everything Educational, one of those makeovers is certainly the transmedia phenomenon.
Transmedia is the world of “spreadable media” in which a story, brand, or experience spreads across the media in our lives so effectively that it creates a sense of immersion and community. The mediasphere, everyone’s second home, is so pervasive that we rarely notice it, and have only passing glimpses of how interconnected it truly is. The tEcosystem is truly our secondary ecosystem.
This makes transmedia seem “natural” for lack of a better word. It also makes transmedia a natural extension of the linguistics of media, and a playground for professional mediasts. We will look back on the evolution of transmedia and see it as inevitable, with roots that penetrate far deeper into history than we now acknowledge. For example, there was the Beatles: posters, books, movies, concerts—oh yes, their music and their albums.
I think it was Henry Jenkins who said, “If it doesn’t spread, it’s dead.” Jenkins, the transmedia guru, maintains a page about spreadable media, along with Sam Ford and Joshua Green....