Startup Qwiki launched a new iPhone app a little more than a week ago, and it now says that the app was downloaded 125,000 times in the first six days, with 27,000 Qwikis created.
What is a Qwiki? Basically, it’s a slideshow-style video automatically assembled from a user’s photos, videos, and music. It still shows the company’s roots as a multimedia search engine, building a video presentation around any topic that you want to look up — it was in that form that Qwiki took the top prize at the TechCrunch Disrupt conference in 2010 — but the technology has been redirected towards personal storytelling rather than information consumption.
Via Gregg Morris