Compared to a made-for-mobile app like Instagram, Kickstarter is a pretty complicated platform. You don’t just have an image you can like or comment on--you have a whole concept to explain, its media, its ticker, its tipping point, its reward structure, its backers, its creator, and more.
With all that in mind, it seems almost shocking that Kickstarter’s new iPhone app looks so similar to Instagram--or maybe Vine--as I load it for the first time. It’s simply a vertical feed of small, squarish videos with a headline and funding bar below. I scroll through 10 offers without a second thought. I’ve already perused more Kickstarter projects in a few seconds through this app than I have all week on their site.
Click on any video, and you’re brought to a more detailed deal page. (In the era of Vine, this is actually a slight faux pas. The app should just play the video right in your feed, but I digress.) This extra page features all of the details you’d expect, including those always-tempting rewards to backers. Pledging is as easy as clicking an omnipresent “back this project” button at the bottom of the page. Another really nice touch is that, when you pull beyond the top of the page, the video actually enlarges in response, then immediately shrinks when you let go. It’s a clever riff on stretching the borders of an app...."