Visualisation software company offers historical cross-media project, which includes documentary film.
Last week Paris-based software company Dassault Systèmes unveiled a unique new tour of Paris. It wasn’t just a tour of the city’s great monuments, but a tour of its great monuments through the past 2,000 years, and it was all done within the confines of Dassault’s headquarters.
Dassault Systèmes specialises in simulation and visualization software for a wide range of industries, including architecture and manufacturing. “Our job is to create virtual worlds,” said Mehdi Tayoubi, Dassault Systèmes VP of Digital & Experiential Strategy, “We always ask, ‘How can we use virtual reality to visualize everything about your project?’” The company’s new project is a hyper-realistic, 3D simulation of the entire city of Paris, created in partnership with the Carnavalet Museum, one of Paris’s oldest museums.
The 3D Paris project was launched two years ago and was conceived from the start as a transmedia collaboration, which would include a documentary film, an iPad app, online content, and a print book. The plan was to create a virtual model of Paris that could be navigated in real time and would feature monuments and key features of the city in unprecedented detail. The success of all the various media elements depended on the success of Dassault’s model....