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7 inexpensive social media management tools for brands | Articles | Social Media

7 inexpensive social media management tools for brands | Articles | Social Media | Tracking Transmedia | Scoop.it
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.
siobhan-o-flynn's insight:

very handy

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Dr. Pamela Rutledge's curator insight, February 9, 2013 3:56 PM

Love tools that lighten the load!

Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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TMC Resource Kit: Interview w Hugues Sweeney (ONF/NFB) on Strategies for International CoProduction

An Interview with Hugues Sweeney, executive producer of interactive production with ONF/NFB Montreal, on successful strategies for international coproductions
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You Could Be in Star Wars: Episode VII

You Could Be in Star Wars: Episode VII | Tracking Transmedia | Scoop.it
Want to shoot a scene for Star Wars: Episode VII? Now's your chance by joining Disney and Lucasfilm in supporting UNICEF Innovation Labs and programs through Star Wars: Force for Change. No Purchase Necessary. Void Where Prohibited. See Official Rules for details.
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These 12 Tech Companies Have (Relatively) High Numbers of Women

These 12 Tech Companies Have (Relatively) High Numbers of Women | Tracking Transmedia | Scoop.it
When Facebook disclosed data on its workforce diversity last month, it was both good news and bad news regarding female employees. The good: Women hold 47% of non-technology job...
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‘The And’ Interactive Documentary Shows What Happens When Couples Are Completely Honest With Each Other

‘The And’ Interactive Documentary Shows What Happens When Couples Are Completely Honest With Each Other | Tracking Transmedia | Scoop.it
Would you ever talk with your partner about
what one of you would do if the other cheated? Or about the best memories you
both have from your relationship? Or about what the power dynamic is like
between you? Obviously these are difficult conversations to have, but they’re
ones that we need to have
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A Look into the World of Transmedia Storytelling and Alternate Reality Games

A Look into the World of Transmedia Storytelling and Alternate Reality Games | Tracking Transmedia | Scoop.it
In a search for similarity, one particular aspect of the human psyche stands out. This is our underlying desire for beauty, which differs from person to person. Regardless, we are all compelled to...
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Alice in Continent is a game you play with your ladybits (Wired UK)

Alice in Continent is a game you play with your ladybits (Wired UK) | Tracking Transmedia | Scoop.it
Skea is a piece of internally wearable tech that pairs with a smartphone app to "gamify" the process of strengthening your pelvic floor muscles (@MilesPerLitre It shouldn't be...
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The new (visual) culture: how to produce quality in a world of quantity

The new (visual) culture: how to produce quality in a world of quantity | Tracking Transmedia | Scoop.it
Media publishers such as Buzzfeed and Upworthy are reshaping the content marketing industry.
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MTV's 'Finding Carter' Suffocates a Unique Premise With Too Many Twists

MTV's 'Finding Carter' Suffocates a Unique Premise With Too Many Twists | Tracking Transmedia | Scoop.it

"It's always a bit of a surprise when MTV premieres a scripted series. Teen Wolf, Faking It, and Awkward., are all popular, but the network still has about four times as much unscripted content  as scripted series.Finding Carter is an even bigger surprise; not only is it an hour-long drama, but it’s a family drama, and one that’s supposed to pack an emotional punch with every episode. Finding Carter has a great premise, a solid cast, and is overall a refreshing departure for the network. So why doesn’t it work?..."

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4 Lessons In Content Marketing From Intel And The Creators Project

4 Lessons In Content Marketing From Intel And The Creators Project | Tracking Transmedia | Scoop.it
Intel's director of media Rebecca Brown talks about how the five-year partnership with Vice set the pace for and contributes to the brand's expanding...
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Finally a stylish way to display digital artworks (Wired UK)

Finally a stylish way to display digital artworks (Wired UK) | Tracking Transmedia | Scoop.it
"No keyboard, mouse, alerts, likes or feeds" is how Jake Levine describes the 'computer for art' that he's in the process of crowdfunding
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Role-playing games: all human life is there … or so it sometimes seems

Role-playing games: all human life is there … or so it sometimes seems | Tracking Transmedia | Scoop.it
Games such as Dungeons and Dragons could help to solve some of the greatest technological challenges of our time
siobhan-o-flynn's insight:

'If there's anything guaranteed to mark you out as a hopeless geek, it's surely an interest in role-playing games. They are a perfect storm of all the "non-manly" things, a combination of "female" imagination and childish let's-pretend play with the too-clever-by-half, maths-based dice-rolling and the vague sense that games really should involve men sliding around in mud and grabbing other men's taut, muscular thighs. Not to mention that role-playing games are co-operative rather than competitive and there's never really a winner. Just imagine if that were an ethos we taught our children. I shudder to think...'


hat tip to Gary Hayes!

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When branded ads meet safety message meets experiential (kinda) cinema - VW - YouTube

Share your videos with friends, family, and the world

Via Gary Hayes
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What Happens When Digital Cities Are Abandoned?

What Happens When Digital Cities Are Abandoned? | Tracking Transmedia | Scoop.it
Exploring the pristine ruins of Second Life and other online spaces
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Uk's first YA book convention is a hit - Telegraph

Uk's first YA book convention is a hit - Telegraph | Tracking Transmedia | Scoop.it
The first UK young adult fiction convention (YALC), hosted by Malorie Blackman, is buzzing with ideas and enthusiasm
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Obscura Society NYC: The Gilded Age - Explore the Ruins of a Forgotten City in the Middle of Manhattan

Obscura Society NYC: The Gilded Age - Explore the Ruins of a Forgotten City in the Middle of Manhattan | Tracking Transmedia | Scoop.it
Definitive guidebook and friendly tour-guide to the world's most wondrous places. Travel tips, articles, strange facts and unique events.
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Interactive Sculpture 'Paper Cuts' is a DIY Guillotine

Interactive Sculpture 'Paper Cuts' is a DIY Guillotine | Tracking Transmedia | Scoop.it
Paper Cuts is an interactive sculpture by artists Mandy Smith and Hal Kirkland that invites you to experience a fully functioning paper guillotine, headfirst. Every time the blade falls the victim’s reactions are filmed and transformed into a sharable Gif that is forever immortalized on papercuts-exhibition.com
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Fringe Festival’s absorbing ‘Dream’ of Poe unfolds in haunted house

Fringe Festival’s absorbing ‘Dream’ of Poe unfolds in haunted house | Tracking Transmedia | Scoop.it
Fringe Poe show stretches across two floors of empty building (#ADreamWithinADream #EdgarAllanPoe lives again in "immersive transmedia theater" performance http://t.co/QFDQ4XaCYQ
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Relationship Economics: How Social is Transforming the World of Work [INFOGRAPHIC]

Relationship Economics: How Social is Transforming the World of Work [INFOGRAPHIC] | Tracking Transmedia | Scoop.it
The one thing that I’ve learned to appreciate about social media has little to do with technology.
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Inside Google’s World Cup Real-Time Marketing Experiment With Nike

Inside Google’s World Cup Real-Time Marketing Experiment With Nike | Tracking Transmedia | Scoop.it
Google and Nike partnered on eight different real time marketing efforts during the World Cup.
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The Daily Routines Of 26 Of History's Most Creative Minds

The Daily Routines Of 26 Of History's Most Creative Minds | Tracking Transmedia | Scoop.it
10 p.m. to 7 a.m.: Sleep. 9 a.m. to 5 p.m.: Be a genius.
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Lovely. Pop-Up Libraries on the Beach

Lovely. Pop-Up Libraries on the Beach | Tracking Transmedia | Scoop.it
Definitive guidebook and friendly tour-guide to the world's most wondrous places. Travel tips, articles, strange facts and unique events.
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The New Thor Is a Big Deal, But Not Because She’s a Woman | Underwire | WIRED

The New Thor Is a Big Deal, But Not Because She’s a Woman | Underwire | WIRED | Tracking Transmedia | Scoop.it
The Thor in Marvel's comic book universe is about to become a woman. This is very cool news, but not entirely for the reasons you might imagine.
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The seven digital deadly sins – interactive

The seven digital deadly sins – interactive | Tracking Transmedia | Scoop.it

'The seven digital deadly sins... It has been 25 years since the invention of the world wide web and more than 2 billion people are now connected. How does this information revolution affect us personally, socially and morally? Jon RonsonBill BaileyBilly BraggJosie Long and others reveal their sinful online behaviour. Find out what pride, lust, greed, gluttony, envy, wrath and sloth mean in the digital world – and cast judgment on the guilty. Will you absolve or condemn them?...'

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Review of Nuno Bernardo's Transmedia 2.0... Mapping transmedia success | The Big Idea |

Review of Nuno Bernardo's Transmedia 2.0... Mapping transmedia success | The Big Idea | | Tracking Transmedia | Scoop.it

'Mapping Transmedia SuccessFiona Milburn journeys into Transmedia 2.0 and finds that it's platform agnostic and mirrors the studio system of old Hollywood...


Recently, I accepted a review copy of Nuno Bernardo's new book,Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling. I had admired how relevant Nuno's first book, The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms, was for producers working in an independent production environment and wanted to see if this held true for his follow up book.  Transmedia 2.0didn't disappoint...'

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Why Robot Journalism Is Great for Journalists | New York Magazine

Why Robot Journalism Is Great for Journalists | New York Magazine | Tracking Transmedia | Scoop.it

Earlier this week, one of my business-beat colleagues got assigned to recap the quarterly earnings of Alcoa, the giant metals company, for the Associated Press. The reporter’s story began: “Alcoa Inc. (AA) on Tuesday reported a second-quarter profit of $138 million, reversing a year-ago loss, and the results beat analysts' expectation. The company reported strong results in its engineered-products business, which makes parts for industrial customers, while looking to cut costs in its aluminum-smelting segment.”


It may not have been the most artful start to a story, but it got the point across, with just enough background information for a casual reader to make sense of it. Not bad. The most impressive part, though, was how long the story took to produce: less than a second.


That impossible-sounding deadline was possible because the AP’s story wasn’t written by a person at all. It was the product of a piece of software — a robot, really — created by a Durham, North Carolina-based company called Automated Insights. The AP announced last month that it would use Automated Insights' software, called Wordsmith, to produce up to 4,440 robot-written corporate-earnings reports per quarter, more than ten times the number its human reporters currently produce.


When Alcoa’s earnings report hit the wire that day, the data was instantly compiled by a firm called Zacks Investment Research and passed through the AP's proprietary algorithm, which pulled out key numbers and phrases and matched them against other contextual information. In milliseconds, the software produced a full story written in AP style, indistinguishable from one made with human hands. In short order, the story appeared on many AP member sites, including NPR, Hawaii News Now, and KAIT8. (According to an Automated Insights spokesman, human AP employees were involved in editing and adding to the Alcoa story after the fact, but the AP has said that in the future, the process for many stories will be fully automated.)


By this point, we’re no longer surprised when machines replace human workers in auto factories or electronics-manufacturing plants. That’s the norm. But we hoity-toity journalists had long assumed that our jobs were safe from automation. (We’re knowledge workers, after all.) So when the AP announced its new automated workforce, you could hear the panic spread to old-line news desks across the nation. Unplug the printers, Bob! The robots are coming!


I’m not an alarmist, though. In fact, I welcome our new robot colleagues. Not only am I not scared of losing my job to a piece of software, I think the introduction of automated reporting is the best thing to happen to journalists in a long time.


Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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PHRENIC: Proyecto Transmedia interactivo | SocialTVes

PHRENIC: Proyecto Transmedia interactivo | SocialTVes | Tracking Transmedia | Scoop.it
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