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Digital Disruption Can Make TV Ads More, Not Less, Relevant | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Digital Disruption Can Make TV Ads More, Not Less, Relevant | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Tracking Transmedia | Scoop.it
From adage.com - February 7, 7:44 AM

digital technology is disrupting tv, but it also has the potential to make your tv ads more relevant....

 

Take Coca-Cola. Could the company use the Super Bowl to build a super relationship with consumers? Rather than a thousand more followers, could the company tap into thousands more consumers it can know by name, learn from, communicate with, and – gasp – sell product to?

 

Coca-Cola is sitting on an answer, even if the company doesn't realize it. Smart people inside of the storied brand launched the Coca-Cola Freestyle vending machine back in 2009. When I visit Five Guys Burgers and Fries more often than I should, the Freestyle machine lets me dispense a soft drink with one of a hundred flavor combinations, arrived at through a few quick choices. The machine became more than an efficient dispenser in 2011 when mobile agency T3 built a mobile gaming app for Coca-Cola called Freestyle PUSH! + Play. While today the app helps you find a Freestyle machine near you, when Coke figures out what it's sitting on, it will expand the app to let you pre-mix your soda on your phone, save your drink mix preferences and share them with friends. Ultimately the app will invite you to queue up your drink using your phone while you wait in line to order a burger with extra pickles...."

 
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PMD (Producer of Marketing & Distribution) Case Study with Jon Reiss & Stephen Dypiangco

From www.youtube.com - November 25, 2012 10:15 PM
To hear the full Film Courage radio interview archive, click here - http://bit.ly/eYmxf3 | Filmmaker & Author Jon Reiss and Producer of Marketing & Distribut...
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Will crowdfunding usurp the studio biz? - Entertainment News, TechBytes, Media - Variety

Will crowdfunding usurp the studio biz? - Entertainment News, TechBytes, Media - Variety | Tracking Transmedia | Scoop.it
From www.variety.com - July 19, 2012 10:19 AM
A while back former Variety topper Peter Bart did a radio interview in which he recalled how different it was to be a studio executive back in the 1970s. "In those days," he said, "you could make a movie because you wanted to see it." .
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Sweet Bike now on Kickstarter! Faraday Porteur

From www.kickstarter.com - July 18, 2012 8:55 AM
Faraday: The ultimate electric propelled utility bicycle...

 

Meet Faraday

 

The Faraday Porteur is the ultimate electric propelled utility bicycle - the first electric bicycle built by, and for, cyclists. Dubbed "the ultimate modern utility bicycle" by the Oregon Manifest bicycle design competition, the Faraday Porteur is an elegant, powerful electric bicycle - a high-quality city bike that is comfortable and effortless to ride – with or without the electric motor....

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Crowd Manufacturing: 3D printers are getting cheaper and better....

Crowd Manufacturing: 3D printers are getting cheaper and better.... | Tracking Transmedia | Scoop.it
From johnnyryan.wordpress.com - July 16, 2012 8:37 AM

Long after his death Isaac Newton’s unpublished papers finally revealed a hidden obsession with alchemy. Newton was interested in particular with the Philosopher’s Stone, a proto-scientific cum mystical experiment reputed to transmutate one material into another. The Crown feared that the alchemists would devalue the coinage if they did one day manage to make gold coins out of lead. Newton, as Warden and Master of the Royal Mint, kept his alchemist musings to himself. Those who did not risked imprisonment and the hangman’s noose. The Crown knew then what many businesses are about to learn: even gold looses its value if it can be easily reproduced. This is precisely what is about to happen as a result of 3D printing.

 

A “crowd manufacturing cycle” is emerging that will disrupt the conventional chain of design, production, and distribution. 3D printing will do to many categories of products what MP3 did to music – but it will also do to the design and distribution of objects what Web 2.0 did to information. The emerging consumer and on-demand use of 3D printers will dramatically and irrevocably disrupt retail, design and distribution. But – crucially – some types of product will be immune to disruption.

 

First, a recap on what 3D printing is

 

3D printers are getting cheaper and better....

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Facebook generation takes on Canadian regulators over crowdfunding

Facebook generation takes on Canadian regulators over crowdfunding | Tracking Transmedia | Scoop.it
From www.theglobeandmail.com - August 26, 2012 8:40 PM
Tech entrepreneurs prepare to lobby the provinces to loosen limits...

 

Canadian Internet and technology entrepreneurs are gathering a volunteer army of lobbyists to force provinces to loosen restrictions on purchasing shares in closely held companies.

 

The battle is over crowdfunding, a money raising strategy that uses social media to round up relatively small contributions from multiple people. At stake is access to hundreds of millions of dollars in financing for Canadian start-ups.

 

In only a few years, tech-savvy entrepreneurs have carved out a niche in the finance industry. Globally, more than 450 crowdfunding platforms generated funds of about $1.5-billion (U.S.) in 2011, a 63 per cent increase in three years, according to Massolution, a research firm. This year, Massolution projects the money raised on crowdfunding sites will double, to more than $2.8-billion....

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Top 5 Mistakes In Documentary Funding: Campaigns w videos raise 122% more via Indiegogo

Top 5 Mistakes In Documentary Funding: Campaigns w videos raise 122% more via Indiegogo | Tracking Transmedia | Scoop.it
From www.filmmakingstuff.com - July 19, 2012 9:46 AM

In this guest filmmaking article, we cover the top five mistakes made in documentary funding. By Faith Fuller

 

Are you in need of funding for your documentary? Are you uncomfortable asking people for money? Are you baffled by the whole fundraising process? Sometimes, just knowing a few simple rules and avoiding some common mistakes can make all the difference in your fundraising success.

 

Top 5 Fundraising Mistakes for Doc Filmmakers:

 

1. Not having a trailer – There’s nothing that can catapult or doom a documentary fundraising effort like a trailer. If you have a fantastic trailer that moves people emotionally, your chances for donations dramatically improve.

 

According to the crowd-funding platform IndieGoGo, campaigns with videos raise 122% more money than those without. You not only need a video, but that video needs to hit an emotional nerve with the audience. And NEVER show your video online without having a donate button right next to the video. If people are moved by your trailer, they need a way to donate right then and there while they’re “in the moment” and feeling inspired...

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The Dynamics of Crowdfunding: Determinants of Success and Failure by Ethan Mollick :: SSRN

The Dynamics of Crowdfunding: Determinants of Success and Failure by Ethan Mollick :: SSRN | Tracking Transmedia | Scoop.it
From papers.ssrn.com - July 17, 2012 2:03 PM

Very Cool Share:

 

White Paper by Ethan R. Mollick:

 

Crowdfunding allows founders of for-profit, artistic, and cultural ventures to fund their efforts by drawing on relatively small contributions from a relatively...

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Cool Crowdsourcing Campaign: reallybigroadtrip needs a bus by fee plumley

Cool Crowdsourcing Campaign: reallybigroadtrip needs a bus by fee plumley | Tracking Transmedia | Scoop.it
From www.pozible.com - July 9, 2012 8:31 AM
reallybigroadtrip is an experiment in living & breathing creative digital culture.The plan is to get a bus and drive it around Australia, making and sharing geek arts with everyone that I meet.reallybigroadtrip celebrates everything I love about...
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