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Digital Disruption Can Make TV Ads More, Not Less, Relevant | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Digital Disruption Can Make TV Ads More, Not Less, Relevant | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Tracking Transmedia | Scoop.it

digital technology is disrupting tv, but it also has the potential to make your tv ads more relevant....

 

Take Coca-Cola. Could the company use the Super Bowl to build a super relationship with consumers? Rather than a thousand more followers, could the company tap into thousands more consumers it can know by name, learn from, communicate with, and – gasp – sell product to?

 

Coca-Cola is sitting on an answer, even if the company doesn't realize it. Smart people inside of the storied brand launched the Coca-Cola Freestyle vending machine back in 2009. When I visit Five Guys Burgers and Fries more often than I should, the Freestyle machine lets me dispense a soft drink with one of a hundred flavor combinations, arrived at through a few quick choices. The machine became more than an efficient dispenser in 2011 when mobile agency T3 built a mobile gaming app for Coca-Cola called Freestyle PUSH! + Play. While today the app helps you find a Freestyle machine near you, when Coke figures out what it's sitting on, it will expand the app to let you pre-mix your soda on your phone, save your drink mix preferences and share them with friends. Ultimately the app will invite you to queue up your drink using your phone while you wait in line to order a burger with extra pickles...."

 
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Tracking Transmedia
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The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit

The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit | Tracking Transmedia | Scoop.it

My fantastic interview with Alison Norrington on The Chatsfield: Harlequin Mills & Boon's transmedia storyworld is up!


Check out how this Cutting Edge Multi-Platform Publishing Venture is supporting Fan Fiction & Fan-Made Videos... super cool


http://www.tmcresourcekit.com/the-chatsfield-case-study-interview-with-alison-norrington/

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Where literature and gaming collide | Transmedi...

Where literature and gaming collide | Transmedi... | Tracking Transmedia | Scoop.it
The Digital Rocking Chair's insight: Thomas McMullan: "Game narratives tend to drink from a narrow pond; they swig space operas and Tolkien, swish them about their mouths and trickle them into rows of polished glasses." (Where literature and gaming...
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Google is helping James Frey build a multimedia sci-fi... - The Verge

Google is helping James Frey build a multimedia sci-fi... - The Verge | Tracking Transmedia | Scoop.it
Google is helping James Frey build a multimedia sci-fi...
The Verge
Fox is developing a movie concurrently, and Google's Niantic Labs, responsible for alternate-reality game Ingress, is making a new game based on the plot.
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Hear Roland Barthes Present His 40-Hour Course, La Préparation du roman, in French (1978-80)

Hear Roland Barthes Present His 40-Hour Course, La Préparation du roman, in French (1978-80) | Tracking Transmedia | Scoop.it
 





A key figure in such academic areas as semiology, structuralism, and post-structuralism, and author of such theoretical classics as Mythologies, The Pleasure of the Text, and S/Z, Roland Barthes is familiar to students across the humanities.
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Australians in Film Launches New Script Development Program (Exclusive) - Hollywood Reporter

Australians in Film Launches New Script Development Program (Exclusive) - Hollywood Reporter | Tracking Transmedia | Scoop.it

'L.A.-based industry association Australians in Film (AiF) has launched a new script development program called Gateway L.A.,The Hollywood Reporter has learned exclusively.

Modeled on The Black List and the UK’s Brit List, Gateway L.A. will promote Australian writers to both Australian and international producers, development executives and talent in Los Angeles....'

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Kevin Spacey, Uma Thurman premiere films at YouTube Space LA

Kevin Spacey, Uma Thurman premiere films at YouTube Space LA | Tracking Transmedia | Scoop.it
Actress stars in 3 shorts, which are sponsored by Jameson Irish Whiskey and Spacey's Trigger Street Productions, and made by amateur filmmakers.
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Even Disney is Surprised by the Success of 'Disney Infinity'

Even Disney is Surprised by the Success of 'Disney Infinity' | Tracking Transmedia | Scoop.it
After struggling for years to launch a major video game franchise, Disney Interactive has a big hit with "Disney Infinity," which requires physical figures based on the company's popular characters...
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Amazon.com Opens New Online Store Selling Customizable and Personalizable 3D Printed Products | LJ INFOdocket

Amazon.com Opens New Online Store Selling Customizable and Personalizable 3D Printed Products | LJ INFOdocket | Tracking Transmedia | Scoop.it
RT @PublishersWkly: Amazon gets into 3D printing with online store | InfoDocket http://t.co/puajIDLOcb
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Dailymotion and Raindance Film Festival launch webisode competition - The Drum

Dailymotion and Raindance Film Festival launch webisode competition - The Drum | Tracking Transmedia | Scoop.it
Dailymotion and Raindance Film Festival launch webisode competition
The Drum
The move comes as part of the 'Raindance Web Fest', a web series festival, running during Raindance Film Festival.
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Vloasis's curator insight, July 30, 7:56 AM

Could not find a link in this article, but I would think it would be on DailyMotion somewhere...

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8 Types Of Tweet That Drive Engagement On Twitter - #infographic

8 Types Of Tweet That Drive Engagement On Twitter - #infographic | Tracking Transmedia | Scoop.it
Here's an infographic showing the most popular Twitter formulas and a breakdown of the basic structure when it comes to crafting the perfect Tweet.
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We piloted a giant robot from 'Pacific Rim' using Oculus Rift

We piloted a giant robot from 'Pacific Rim' using Oculus Rift | Tracking Transmedia | Scoop.it
Last night, Legendary Pictures gave us a brief look at how it wants to bring the worlds of Pacific Rim and Guillermo del Toro's upcoming gothic horror film Crimson Peak closer to real life. For P...
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A New Line of Running Gear for People Who Love Old-School Style | Design | WIRED

A New Line of Running Gear for People Who Love Old-School Style | Design | WIRED | Tracking Transmedia | Scoop.it
You could call Tracksmith the anti-Nike. The silhouettes more varsity track team than intergalactic sprinter.
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Inside A Large Social Media Ad Campaign - #infographic

Inside A Large Social Media Ad Campaign - #infographic | Tracking Transmedia | Scoop.it
This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.

Via Thomas Faltin
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Jeni Mawter's curator insight, July 24, 9:53 PM

Story creators need to make their own social media splash.

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80 Days launch trailer - YouTube

Published on Jul 30, 2014

Real-time, massively-branching multiplayer interactive fiction: available on the App Store: http://appstore.com/80days (It's release day! Available at midnight in your country)

1872, with a steampunk twist. Phileas Fogg has wagered he can circumnavigate the world in just eighty days. Choose your own route around a 3D globe, travelling by airship, submarine, mechanical camel, steam-train and more...

150 cities to explore. Detailed research and techno-fantasy combine in an 1872 of tensions, inventions and exploration. Climb the Burmese mountains, trek the Zulu Federation, sail up the Amazon and disappear under the Indian Ocean - but don't fall behind the time!

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Net neutrality is dead – welcome to the age of ...

Net neutrality is dead – welcome to the age of ... | Tracking Transmedia | Scoop.it
The Digital Rocking Chair's insight: "A US appeal court ruling that undermines the principle of net neutrality could spell the end for the ideal of an open internet, writes John Naughton" (Net neutrality is dead – welcome to the age of digital...
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Hollywood Unites to Save Kodak Film

Hollywood Unites to Save Kodak Film | Tracking Transmedia | Scoop.it
Abrams, Apatow, Tarantino pitch in. (Quentin Tarantino, J.J.
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Activia (With the Help of Shakira's Hips) Displaces Volkswagen With Most Shared Ad of All Time

Activia (With the Help of Shakira's Hips) Displaces Volkswagen With Most Shared Ad of All Time | Tracking Transmedia | Scoop.it
Shakira's LaLaLa, created for the World Cup and backed by Activia, is the most shared ad ever, according to Unruly.
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'Lost Girl' Renewed for Fifth Season on Canada's Showcase - Hollywood Reporter

'Lost Girl' Renewed for Fifth Season on Canada's Showcase - Hollywood Reporter | Tracking Transmedia | Scoop.it

'TORONTO -- Canada's Showcase has renewed Lost Girl for a fifth season with a new 13-episode order.
Syfy, which also airs the Anna Silk-starring sci-fi series, on Thursday said it has not yet made a decision on a fifth season.

Canuck producer Prodigy Pictures plans to restart production onLost Girl this spring, ahead of a fall 2014 debut for season five.

The Showcase drama follows supernatural seductress Bo (Silk) as a succubus who feeds off sexual energy...'

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'Snowpiercer' Hits $3.8 Million on VOD as Weinstein Co. Shakes Up Distribution

'Snowpiercer' Hits $3.8 Million on VOD as Weinstein Co. Shakes Up Distribution | Tracking Transmedia | Scoop.it

'The indie movie market needed a kick in the pants this summer. Other than “Chef” and the still-expanding “Boyhood,” arthouse films have struggled in theaters. But amid the doldrums, the Weinstein Co. has taken some radical steps, playing around with platforms even more than usual.


The studio’s Radius-TWC label unveiled “Snowpiercer” on-demand, with Bong Joon-ho’s film still in theaters. The picture has racked up an impressive $3.8 million over its first two weeks on VOD, while pulling in a respectable $3.9 million over five weeks of in theaters. It’s expected to become the company’s highest-grossing VOD release....'

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Can a Robot Hitchhike Across Canada Using Only Its Charm and Good Looks?

Can a Robot Hitchhike Across Canada Using Only Its Charm and Good Looks? | Tracking Transmedia | Scoop.it
HitchBot's cross-country adventure begins on Sunday. (Can a #robot hitchhike across Canada using only its charm and good looks?
siobhan-o-flynn's insight:

betting this robot could well disappear..... human nature experiment

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Google BigDog Robot Replica Featured in Upcoming Sci-Fi Western - PSFK

Google BigDog Robot Replica Featured in Upcoming Sci-Fi Western - PSFK | Tracking Transmedia | Scoop.it
DARPA-funded super robot to appear in science fiction feature film
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Pinterest Up, Email and Facebook Down - Social Media Users Sharing Trends - infographic

Pinterest Up, Email and Facebook Down - Social Media Users Sharing Trends - infographic | Tracking Transmedia | Scoop.it
The stats in this infographic offers valuable insights into where and how social media users are engaging with content online. Because sharing is a true indicator of interest, understanding this behavior across desktop and mobile environments is a powerful way to drive brand engagement.
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Pacific Rim Oculus Rift Experience at San Diego Comic Con 2014

Pacific Rim Oculus Rift Experience at San Diego Comic Con 2014 | Tracking Transmedia | Scoop.it
Read all about the Pacific Rim Oculus Rift experience from the Legendary Pictures booth at San Diego Comic Con. Guillermo del Toro's sequel is out 2017.
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Publishers Are Warming to Fan Fiction, But Can It Go Mainstream? | Underwire | WIRED

Publishers Are Warming to Fan Fiction, But Can It Go Mainstream? | Underwire | WIRED | Tracking Transmedia | Scoop.it
Literary publishing's uneasy relationship with fan fiction has been complicated by the realization that fandom is a huge potential market—one already stocked with both prolific authors and enthusiastic readers.  But how to tap that market is a dilemma that few publishers seem quite prepared to engage.
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Cracker Jack Wants to Break Out of the Ballpark. Watch for the Facebook Campaign

Cracker Jack Wants to Break Out of the Ballpark. Watch for the Facebook Campaign | Tracking Transmedia | Scoop.it
A new campaign, aimed at mothers between 25 to 45, plays off the fact that the snack is known for the prize inside its box.
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