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so much detail! The Road To Modern Marketing [INFOGRAPHIC] - AllTwitter

so much detail! The Road To Modern Marketing [INFOGRAPHIC] - AllTwitter | Tracking Transmedia | Scoop.it
The Road To Modern Marketing [INFOGRAPHIC]
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Jeni Mawter's curator insight, February 6, 2013 4:04 PM

Children and young adult storytellers must also be marketers in today's digital world.

Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit

The Chatsfield: Case Study & Interview with Alison Norrington « TMCResourceKit | Tracking Transmedia | Scoop.it

My fantastic interview with Alison Norrington on The Chatsfield: Harlequin Mills & Boon's transmedia storyworld is up!


Check out how this Cutting Edge Multi-Platform Publishing Venture is supporting Fan Fiction & Fan-Made Videos... super cool


http://www.tmcresourcekit.com/the-chatsfield-case-study-interview-with-alison-norrington/

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How to Tell a Great Story

How to Tell a Great Story | Tracking Transmedia | Scoop.it

'What the Experts Say
In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen. That means leaders who can create and share good stories have a powerful advantage over others. And fortunately, everyone has the ability to become a better storyteller. We are programmed through our evolutionary biology to be both consumers and creators of story,” says Jonah Sachs, CEO of Free Range Studios and author of Winning the Story Wars. “It certainly can be taught and learned.” Here’s how to use storytelling to your benefit...'

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The Black Chronicles, a New Type of Horror Transmedia

The Black Chronicles, a New Type of Horror Transmedia | Tracking Transmedia | Scoop.it

"Horror author and filmmaker Oldrich Stibor recently founded the company Red Right Hand Publishing to create high-quality transmedia stories, starting with the project The Black Chronicles."



Via Simon Staffans, The Digital Rocking Chair
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Simon Staffans's curator insight, July 17, 10:29 PM

A look at a new transmedia project in the horror genre.

The Digital Rocking Chair's curator insight, July 18, 1:10 AM


"The Black Chronicles has many bonus features and elements of surprise. Stibor kindly agreed to answer some of my [Sabrina Ricci] questions about his transmedia project."


Henrik Safegaard - Cloneartist's curator insight, July 18, 1:36 AM

The Black Chronicles has many bonus features and elements of surprise. Stibor kindly agreed to answer some  questions about his transmedia project.

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The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez [2013]

The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez [2013] | Tracking Transmedia | Scoop.it
Jeff Gomez, president and CEO of Starlight Runner Entertainment, a transmedia storytelling firm, will be conducting a one-day master class on "Creating Blockbuster Transmedia Story Worlds & Brands" at the new Made in NY Media Center by IFP on December 11.
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Jeni Mawter's curator insight, Today, 1:46 AM

For any young adult story creator, this will be awesome! Jeff Gomez shares his 'all' about transmedia storytelling.

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Nocturnal Trail Through Illuminated Forest Becomes Magically Immersive Experience

Nocturnal Trail Through Illuminated Forest Becomes Magically Immersive Experience | Tracking Transmedia | Scoop.it
Montreal-based studio Moment Factory has transformed Quebec's Parc de la Gorge de Coaticook into Foresta Lumina, an illuminated nocturnal trail through the enchanted forest. After nightfall from now until mid-October, visitors to the park are invited to take a magical stroll through the woods on an immersive, storybook-like adventure.
Winding through the trees for 2 kilometers, the path takes visitors on a journey through gorgeous and mysterious landscapes, including groves of trees twinkling with fairy lights, craggy rocks illuminated to show shadowy figures, rows of glowing lanterns floating overhead, and a bright portal at the end of the longest suspension bridge in North America. Accompanied by an ethereal soundtrack and appearances from legendary characters inspired by local folklore, the bewitching trail becomes an extraordinary, multi-sensory experience for participants.
Moment Factory created custom elements for each of the trail's zones: perforated metal panels resembled…
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Why I'm in love with this sweet game about a little girl in Alaska

Why I'm in love with this sweet game about a little girl in Alaska | Tracking Transmedia | Scoop.it
The Inupiat, like many indigenous tribal peoples, hold the belief that all things are inhabited by a spiritual essence that goes deeper than their outward expression.
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The Graphic History Of Sex On Screen

The Graphic History Of Sex On Screen | Tracking Transmedia | Scoop.it
Since the dawn of film, weve shot nudity and sex. But only recently has it become art.
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Where literature and gaming collide | Transmedi...

Where literature and gaming collide | Transmedi... | Tracking Transmedia | Scoop.it
The Digital Rocking Chair's insight: Thomas McMullan: "Game narratives tend to drink from a narrow pond; they swig space operas and Tolkien, swish them about their mouths and trickle them into rows of polished glasses." (Where literature and gaming...
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Jeni Mawter's curator insight, July 31, 7:46 PM

They now both are driven by Story.

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Google is helping James Frey build a multimedia sci-fi... - The Verge

Google is helping James Frey build a multimedia sci-fi... - The Verge | Tracking Transmedia | Scoop.it
Google is helping James Frey build a multimedia sci-fi...
The Verge
Fox is developing a movie concurrently, and Google's Niantic Labs, responsible for alternate-reality game Ingress, is making a new game based on the plot.
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Hear Roland Barthes Present His 40-Hour Course, La Préparation du roman, in French (1978-80)

Hear Roland Barthes Present His 40-Hour Course, La Préparation du roman, in French (1978-80) | Tracking Transmedia | Scoop.it
 





A key figure in such academic areas as semiology, structuralism, and post-structuralism, and author of such theoretical classics as Mythologies, The Pleasure of the Text, and S/Z, Roland Barthes is familiar to students across the humanities.
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Australians in Film Launches New Script Development Program (Exclusive) - Hollywood Reporter

Australians in Film Launches New Script Development Program (Exclusive) - Hollywood Reporter | Tracking Transmedia | Scoop.it

'L.A.-based industry association Australians in Film (AiF) has launched a new script development program called Gateway L.A.,The Hollywood Reporter has learned exclusively.

Modeled on The Black List and the UK’s Brit List, Gateway L.A. will promote Australian writers to both Australian and international producers, development executives and talent in Los Angeles....'

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Kevin Spacey, Uma Thurman premiere films at YouTube Space LA

Kevin Spacey, Uma Thurman premiere films at YouTube Space LA | Tracking Transmedia | Scoop.it
Actress stars in 3 shorts, which are sponsored by Jameson Irish Whiskey and Spacey's Trigger Street Productions, and made by amateur filmmakers.
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Even Disney is Surprised by the Success of 'Disney Infinity'

Even Disney is Surprised by the Success of 'Disney Infinity' | Tracking Transmedia | Scoop.it
After struggling for years to launch a major video game franchise, Disney Interactive has a big hit with "Disney Infinity," which requires physical figures based on the company's popular characters...
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The Former CEO of Ogilvy & Mather on Personal Branding

The Former CEO of Ogilvy & Mather on Personal Branding | Tracking Transmedia | Scoop.it
Be authentic, be memorable.


Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years.  When she joined the agency in 1971, she was one of few women in the advertising field.  Twenty-six years later, having steered successful branding efforts for clients such as IBM, Ford, American Express and Unilever, she was named its Chairman and CEO. What does this business trailblazer, Advertising Hall-of-Famer and current Board member of Merck, G.E. and Blackstone recommend to people who want to build their own brand?  I recently sat down with Lazarus and an audience of senior professional women, to discuss personal, rather than corporate, marketing advice.  In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men....'

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Pocket Gems Launches First Interactive Mobile Story Platform, Episode

Pocket Gems Launches First Interactive Mobile Story Platform, Episode | Tracking Transmedia | Scoop.it

'Pocket Gems is known for being a leader in the mobile games space (well-known games include Tap Paradise Cove, Animal Voyage: Island Adventure and Campus Holiday),  but today the company is officially launching an interactive mobile story platform called Episode, on the Apple App Store,Google Play, and the Amazon Appstore. Users can interact with animated stories that were built specifically for mobile devices, making decisions that shape the plot.


According to a press release, Episode soft-launched in December and has already played more than 10 million chapters, at about 300 chapters per minute. The app is free to download and will have free content daily for users, as well as offer fans additional chapters to download....'

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When time stood still

When time stood still | Tracking Transmedia | Scoop.it
The story of the watch that survived Hiroshima - and its owner, who found peace through forgiveness.

Via Cindy Rudy
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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

The Secret to Telling a Memorable Story With Your Brand | Vandelay Design | Tracking Transmedia | Scoop.it
Good stories leave a lasting impression. Even if the audience can't remember exact details, years down the road, they will still remember if it was...

Via José Carlos
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Kim Zinke (aka Gimli Goose)'s curator insight, July 31, 3:25 PM

Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.

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Never Alone Opens Your Eyes to New Cultures in a Delightful Adventure

Never Alone Opens Your Eyes to New Cultures in a Delightful Adventure | Tracking Transmedia | Scoop.it
Tom is taken by his hands-on with Never Alone, a platformer that's as fun as it is informative. 


Never Alone is fun. That's important, because behind its intriguing design lies a cultural history that elevates this from a neat diversion to a (potentially) important communication tool. E-Line Media specializes in combining entertainment with education (excuse me for avoiding the unsightly term "edutainment"), so there's no surprise that it's behind such an enterprise. What is surprising is how Never Alone began. Gloria O'Neill, the president and CEO of the Cook Inlet Tribal Counsel, approached E-Line to design a game based on Inupiat folklore. The idea was that the Alaska Native's youth were getting harder to reach with so many electronic distractions surfacing. So Never Alone is a way to pass down these traditions that speaks to people on their own level, doing something that they already enjoy doing."

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IBM's $3 Billion Investment In Synthetic Brains And Quantum Computing

IBM's $3 Billion Investment In Synthetic Brains And Quantum Computing | Tracking Transmedia | Scoop.it
IBM thinks the future belongs to computers that mimic the human brain and use quantum physics...and they're betting $3 billion on it.
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80 Days launch trailer - YouTube

Published on Jul 30, 2014

Real-time, massively-branching multiplayer interactive fiction: available on the App Store: http://appstore.com/80days (It's release day! Available at midnight in your country)

1872, with a steampunk twist. Phileas Fogg has wagered he can circumnavigate the world in just eighty days. Choose your own route around a 3D globe, travelling by airship, submarine, mechanical camel, steam-train and more...

150 cities to explore. Detailed research and techno-fantasy combine in an 1872 of tensions, inventions and exploration. Climb the Burmese mountains, trek the Zulu Federation, sail up the Amazon and disappear under the Indian Ocean - but don't fall behind the time!

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Net neutrality is dead – welcome to the age of ...

Net neutrality is dead – welcome to the age of ... | Tracking Transmedia | Scoop.it
The Digital Rocking Chair's insight: "A US appeal court ruling that undermines the principle of net neutrality could spell the end for the ideal of an open internet, writes John Naughton" (Net neutrality is dead – welcome to the age of digital...
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Hollywood Unites to Save Kodak Film

Hollywood Unites to Save Kodak Film | Tracking Transmedia | Scoop.it
Abrams, Apatow, Tarantino pitch in. (Quentin Tarantino, J.J.
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Activia (With the Help of Shakira's Hips) Displaces Volkswagen With Most Shared Ad of All Time

Activia (With the Help of Shakira's Hips) Displaces Volkswagen With Most Shared Ad of All Time | Tracking Transmedia | Scoop.it
Shakira's LaLaLa, created for the World Cup and backed by Activia, is the most shared ad ever, according to Unruly.
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'Lost Girl' Renewed for Fifth Season on Canada's Showcase - Hollywood Reporter

'Lost Girl' Renewed for Fifth Season on Canada's Showcase - Hollywood Reporter | Tracking Transmedia | Scoop.it

'TORONTO -- Canada's Showcase has renewed Lost Girl for a fifth season with a new 13-episode order.
Syfy, which also airs the Anna Silk-starring sci-fi series, on Thursday said it has not yet made a decision on a fifth season.

Canuck producer Prodigy Pictures plans to restart production onLost Girl this spring, ahead of a fall 2014 debut for season five.

The Showcase drama follows supernatural seductress Bo (Silk) as a succubus who feeds off sexual energy...'

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'Snowpiercer' Hits $3.8 Million on VOD as Weinstein Co. Shakes Up Distribution

'Snowpiercer' Hits $3.8 Million on VOD as Weinstein Co. Shakes Up Distribution | Tracking Transmedia | Scoop.it

'The indie movie market needed a kick in the pants this summer. Other than “Chef” and the still-expanding “Boyhood,” arthouse films have struggled in theaters. But amid the doldrums, the Weinstein Co. has taken some radical steps, playing around with platforms even more than usual.


The studio’s Radius-TWC label unveiled “Snowpiercer” on-demand, with Bong Joon-ho’s film still in theaters. The picture has racked up an impressive $3.8 million over its first two weeks on VOD, while pulling in a respectable $3.9 million over five weeks of in theaters. It’s expected to become the company’s highest-grossing VOD release....'

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Can a Robot Hitchhike Across Canada Using Only Its Charm and Good Looks?

Can a Robot Hitchhike Across Canada Using Only Its Charm and Good Looks? | Tracking Transmedia | Scoop.it
HitchBot's cross-country adventure begins on Sunday. (Can a #robot hitchhike across Canada using only its charm and good looks?
siobhan-o-flynn's insight:

betting this robot could well disappear..... human nature experiment

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