Tracking Transmedia

"Most of us know who E L James is by now.

We've read about the extraordinary success of Fifty Shades of Grey, her bestselling, sadomasochistic romance that became an e-reading sensation, even if we haven't yet thumbed through its pages. The debut novel, which has a sexually graphic narrative following the passions of a virginal college student and her rich and powerful lover, began life as a viral word-of-mouth hit, selling more than 250,000 copies as a download before it had even been published as a conventional book. Its success is not unique, and points to a blossoming, red-blooded trend...."