Tracking Transmedia

Comic-Con opens this week in San Diego.It’s ground zero for media and popular culture and one of the biggest star-studded events this side of Oscar.

What better excuse to talk to Rob Salkowitz, author of Comic-Con and the Business of Pop Culture. But it’s the book’s subtitle that has the most relevance for a media audience: “What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment.”

Comic-Con is a melting pot for media content and platforms. So what lessons should broadcasters take away from an event as likely to attract movie stars as Klingons?...