Tracking Transmedia

Facebook is a social utility that connects people with friends and others who work, study and live around them.

Filmmakers, are you tapping your full potential when it comes to social media marketing? If you aren't on Tumblr, says the Center for Social Media, then the answer is a resounding "No." Their advice: Find, tag, respond, and reblog, all with a personal slant....

Consider this…

1. People on Tumblr LOVE to discuss movies and filmmakers.
They love to share information about movies and filmmakers. They post trailers and clips and encourage people to see films. They do all this, without prompting or the request of the filmmakers, but out of their genuine enthusiasm for film or topic. Need proof? Search the Tumblr tags for THE BULLY PROJECT, BYRON HURT, GASLAND or HOW TO DIE IN OREGON. As far as I can tell, none of these films/filmmakers have created a Tumblr presence on their own. Tumblr’s documentary enthusiasts, however, have built one for these and many other films/filmmakers. All this is to say—your film is out there, being discussed online, without you having to make a shred of effort—think of how much more discussion would be cultivated, and how much more meaningful that discussion would be, if you were participating in it!...