Tracking Transmedia

When Twitter published its latest thinking on how its API would evolve, and what developers it wanted to leave behind, it noted one of the areas it wanted to emphasize more was enterprise. 

Today we get more of a clue why: HootSuite, an enterprise-focused Twitter client that actually got a name-check in that blog post, is teaming up with Twitter to sell advertising on the social network.

 

A promotion that went live today will see some 30,000 HootSuite Pro premium clients receive $100 in vouchers for ads on Twitter, with the offer redeemable through the HootSuite dashboard. The move is aimed at the many small/medium businesses rather than larger enterprises that use HootSuite, and comes in the wake of several other efforts Twitter has made to target smaller companies for ads.

 

As spokesperson from Twitter confirms that this is an initial rollout.

 

“As with all of our advertising efforts, we are being thoughtful and deliberate in how we roll out self-serve to all kinds of small and local businesses,” she said. “We are testing out various ways to roll out this offering, including offers to Twitter users by companies like HootSuite.” TechCrunch understands from a source that this is the first signal that “a deeper partnership between the two may be in the works.”...

Dear Agent,

 

HootSuite has recently hit two milestones: 1 billion messages sent and 4 million users. Our users are influential, engaged and active across multiple social networks. To celebrate these achievements, our owls in the field have collected a dossier of statistics in the form of an infographic.

 

See this Secret Agent inspired infographic for information about HootSuite’s user base including: user and team growth, mobile signups, messages sent, HootSuite’s global network, advertising agencies using the dashboard and more.

 

Your mission: Continue being awesome and contributing to HootSuite’s influential and highly engaged user community.

 

Agent Owl

 

The HootSuite Agent count is well over 4 million and we’re growing at a rapid speed. Compare us to other high-growth companies: Yammer, Kickstarter and Basecamp.