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I'm Loving Catching this On the TTC: "Murder in Passing" whodunit unfolding on subway screens (with images, tweets). Storify

Murder in Passing is a whodunit for commuters, with new episodes appearing daily on Toronto’s subway platform screens and online, from Jan 7 – Mar 1, 2013 http://murderinpassing.com/ (Will Update)

 

Story

A bike courier has been murdered … and everyone in the town of Passing B.C. is a suspect! Suspects include his keen green boss, his troubled train conductor fiancé, his ambitious Chemistry professor, Passing’s anti-bike mayor and a CEO with Gramsci issues. Detective Epicene (with secrets of her own) must untangle a bewildering conspiracy involving bikes, cars, opera, gender and corporate greenwashing to expose the murderer…

DAILY ON TTC PLATFORM SCREENS AND BEYOND:

Starting Jan 7th, daily silent 30-sec episodes will be screened every 10 minFriday episodes will be repeated on Saturdays/SundaysMurder in Passing concludes with final episode on Mar 1stAdditional daily ‘fugue’ videos will appear online, following each episodeDaily ads placed in Metro paper, featuring additional clues (can also be found online)


FOLLOW THE CLUES:in each silent episode (on the subway screens and on this website)in each daily video ‘fugues’ (only online, after each silent episode)in daily Detective tweets (also appearing daily in Metro and on this website)read our blog to find out moreenter the contest by filling out our contest form

siobhan-o-flynn's insight:

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Dorothea Martin's curator insight, February 6, 8:17 AM

Wäre toll, so etwas Ähnliches mit dem BVG in Berlin zu versuchen :-)

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How To Build Positive Marketing Stories That Work

How To Build Positive Marketing Stories That Work | Tracking Transmedia | Scoop.it

Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs...

 

...in past posts in this series we’ve explored the critical importance of basing marketing efforts on values. Still, it goes without saying that viral success takes something more--some spark of joy or emotion or outrage that takes a message from launch to world famous in seconds.

 

That something more can be revealed by looking at a couple of the most iconic Internet viral successes through an unlikely lens--the evolution of the human brain. What we’ll discover are three universally powerful viral story elements: Freaks, Familiars, and Cheats. Anyone who wants to be heard in this world of noise and clamor has a stake in understanding these shortcuts to audience attention....

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