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Hacking the Streetscape at the Urban Prototyping Festival | Wired Design | Wired.com

Hacking the Streetscape at the Urban Prototyping Festival | Wired Design | Wired.com | Tracking Transmedia | Scoop.it
The streets and sidewalks were lined with 23 different interactive projects, each representing an early stage of what its creators imagined could go viral, improving neighborhoods and cities across the country and the world.

 

In the alleys behind the San Francisco Chronicle building, an unusual part of town where capital-rich startups flank skeezy porn shops and dollar stores, an experiment was going on. Music from DJs accented the sounds of a warm Saturday afternoon, accompanying 23 interactive project mockups that lined the streets and sidewalks, each representing an early stage of what its creators imagined could become a viral improvement to neighborhoods and cities across the country and the world.

 

This was the second-ever Urban Prototyping Festival (the first was held in Singapore earlier this year), a one-day event that was the culmination of several months of open-call development, plus a weekend-long makeathon contest.

 

“[The projects] have all been created, from the ground up, in the last two months,” said Jake Levitas, research director for the Gray Area Foundation for the Arts, which instigated the festival and enlisted the help of six other organizations. “Everything’s going to disappear as quickly as it appeared. At 10 p.m., it’ll be gone.”...

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Attitudes, Behaviours and Storytelling. Social science and twenty-first century ideas.

 

Another interesting video from "Power to the Pixel" 2012 about the presentation of Wayne Fletcher*.

 

Among the topics covered:

- storytelling from the audience's perspective

- how should we think about innovation

- people and innovations, people and storytelling

 

Excerpts:

 

"If we want to be successful, innovators or communicators in the twenty-first century we need to think very carefully, very closely to the motivations that people have to consume."

 

"If you understand the internal and external structure that govern certain action you're more likely to be able to influence those actions in the future.

 

I think the same applies in communication and in storytelling: if you understand the motivation the people have to consume certain types of entertainment and media then you're more likely to be able to produce content and media that people want to consume and share."

 

*for a short bio: http://bit.ly/Um05Ke

 


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Grazie! Mike Monello! Skimmers, Dippers, and Divers

1.Design Communal ExperiencesAudience Types (Self-selecting) LOWER ENGAGEMENTSkimmersDippersDivers...
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