 Your new post is loading...
Transmedia 101: Crowdfunding Transmedia Crowdfunding Transmedia: with James Cooper & Jay Bushman. June 18th, 7-9 pm 9 Ossington. Lower
Intensities Journal, Special Issue
Proposals to be received no later than 10 June 2013 "The term ‘transmedia storytelling’ has become a common one in media and cultural studies in recent years. Described by Henry Jenkins as stories told across multiple media, transmedia storytelling is not just an adaptation from one medium to another. Rather, In the ideal form of TS, each medium does what it does best — so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play. Each franchise entry needs to be self-contained enough to enable autonomous consumption. That is, you don't need to have seen the film to enjoy the game and vice-versa. (Jenkins, 2003: online) Video-games are among the media most frequently cited in discussions of transmedia storytelling, and academic analysis of video-games is many and varied. In this special issue, however, we turn our analysis to board games, and ask how they can be examined through the model of transmedia storytelling; what processes of adaptation are at work in turning a board game into a film or vice versa; and how do these adaptations or transmedia stories affect the ways in which the different texts are read and understood..."
"Actor Jason Bateman says the new "Arrested Development" will likely pull in relatively strong audience numbers, now that it's no longer being held to the benchmarks of prime-time network TV... "It was incredibly ambitious and complex, what (Hurwitz) and his writers constructed and scheduled to shoot ... it's like a big, huge puzzle, it's really admirable," said star Jason Bateman in a recent interview. "He's just got incredible taste and talent.... There's such a faith in him by us, he's just completely unsatisfied with anything that is not worthy of accolade." But Hurwitz wasn't able to pull off his convoluted vision completely, as he revealed to fans on Twitter. "Done! Just finished the final mix last night. In two weeks 'Arrested Development' will be yours to do with as you please," he tweeted last week. "Except for one thing! You gotta watch them in order. Turns out I was not successful in creating a form where the setup follows the punch line."..."
Read more: http://www.ctvnews.ca/entertainment/jason-bateman-confident-there-s-lots-more-arrested-development-to-come-1.1289009#ixzz2TvIuviqo
5 Reasons Content is the New Currency by Geoffrey Colon, VP, Social@Ogilvy If this interests you, click here to read more on Fast Company: http://bit.ly/Conte
"Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll.... As Following fans dig into the material seeded throughout the Tumblr page, an already engaging linear TV series becomes a wholly immersive experience. Another factor in Benty and svp of digital media William Bradford's favor is that they didn’t simply hire a marketing pro to script the transmedia elements. Writer Jan Libby’s c.v. includes everything from alternate-reality gaming to the Lonelygirl15 series; as Benty notes, Libby’s visual arts background (Cal College of the Arts, ICA Boston) make her especially suited to crafting links between a linear narrative and multimedia storytelling. Bradford said the Tumblr page has gathered disciples steadily from week to week. At present, visitors to the site number in the tens of thousands. "All of what we're doing with Tumblr has been done in conjunction with showrunner Kevin Williamson and Warner Bros. TV," Bradford said. "It’s really an opportunity for us to extend the palette of the show. It’s not just a tune-in vehicle."..."
Is Asia the crouching tiger of transmedia?
The Asian region is poised to take the transmedia world by storm, judging by the number of innovative story forms emerging across Asia. Even though Europe and North America had a head start in ...
http://one3productions.com The transmedia approach One 3 Productions uses. One 3 Productions is an innovative transmedia entertainment company that tells rel...
"The AR Basketball App Mug is a mug and an augmented reality experience all in one. Have you ever felt bored during coffee breaks or while waiting for the hot tea in a mug to cool down while at home? What better way to spend your coffee break then enjoying a cup of your favourite hot drink and shooting a few basketball hoops on your iPhone? Now this is all possible due to one mug...."
From the NFB press release: "Tom Perlmutter, the head of the NFB, announced that we will be driving an initiative to launch a new international multi-platform destination for viewing and engaging with the world’s best documentaries. The service will be on a subscription basis, and will include new forms of interactive documentary and will feature content that is curated, bilingual and eventually multilingual. It will launch in 2014 with an initial rollout in North America and Europe. Audiences for documentary festivals like Hot Docs and IDFA are growing. People are increasingly searching to deepen their understanding of the world around them, and documentaries help them do that. There is currently only a very limited existing service that provides documentary audiences with a focused, coherent way of accessing the great work that is being produced worldwide. This new NFB service will do exactly that. As Tom Perlmutter notes - As one of the most important world centres for documentary, we have a responsibility to audiences here and around the world, and to the documentary community, to respond to those needs....
The Dreamlands is a weekend camper fantasy larp based on the fantastical tales of H.P. Lovecraft. It will occur during the summer solstice of 2013 on privately owned land near the Mojave Desert. There will be a heavy emphasis on role-playing, immersion, and player agency. A call-less combat system will be utilized that makes fighting, which should be rare, involved, tiring, and deadly. The event will have very few numbers (no levels, no build points, no XP, etc.) and the only math should involve bargaining and trade. If this first chapter is successful, a Dreamlands larp may repeat once a year. This particular event is for people ages 18 and older only. Sign up to play here SYNOPSIS Documents are forthcoming, but here is the very brief explanation: The Dreamlands is a one-shot weekend camping larp based on the works of author H.P. Lovecraft and others. It is being run by Aaron Vanek, a veteran larper and co-founder of Live Game Labs....
"According to numerous sources close to the situation, the Tumblr brand will continue on in the wake of its $1.1 billion acquisition by Yahoo. That includes definitive promises by Yahoo CEO Marissa Mayer to once-sale-shy Tumblr CEO David Karp to allow him to shepherd the fast-growing blogging product and with no forced integration with Yahoo’s other many content properties. That said, sources added, there will be more back-end changes to marry infrastructure, such as undergirding Tumblr’s nascent advertising business and giving it more distribution opportunities. “At the beginning, at least, it’ll be hands off,” said one person close to the situation. “It has to be.” That said, Yahoo execs discussed and are aware of issues around porn published on the site, although they believe it to be fixable over time...."
"IMRSV developed software for smart advertising billboards. But now it's bringing sight to the Internet of Things. It could even make a toy smile back.... When Jason Sosa started work on a webcam technology that detects, in real time, the age, gender, attention time, and glances of the people looking at it, he thought he was solving an advertising problem. It's turned out to be much more. His startup’s first product was a digital billboard that changes the ads it displays depending on who looks at them--showing, for instance, an ad for a toy to a child and an ad for aftershave to a man..."
|
Teens, Social Media, and Privacy | Pew Internet & American Life Project Teens are sharing more information about themselves on social media sites than they did in the past. For the five different types of personal information that we measured in both 2006 and 2012, each is significantly more likely to be shared by teen social media users in our most recent survey.Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.The typical (median) teen Facebook user has 300 friends, while the typical teen Twitter user has 79 followers.Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing excessively, and stressful “drama,” but they keep using it because participation is an important part of overall teenage socializing...."
"HONG KONG (20/05/2013) Hong Kong’s first festival for web content, transmedia, branded entertainment and webseries will start on 5th of June as associated project of the annual Le French May. Being a part of a global webfestival network – with such locations as Los Angeles, Marseille and Melbourne – the first edition of the Hong Kong Webfest will bring to town such international speakers as Frederic Josue (Head of Marketing at Havas Media), Mourgan Bouchet (Vice President at Orange) and Nicolas Thorin (Director of Internet advertising M6), among others, to present and discuss the future of the entertainment industry in regards to what technology and new business models can do to the way content creators develop the stories that best engage a connected global audience...." Festival director Marco Sparmberg explains, “The HK Webfest is at the intersection of cutting edge media technology, cross platform distribution, digital marketing and transmedia storytelling. All these sectors will merge eventually and we have to find new business models for the industry along this way...."
The 7 Principles of Social Design - How to Make Content Shareable Click here to read more about each principle on Fast Company: http://bit.ly/FastCoSocialDesig
http://www.coca-colacompany.com/stories/happiness-without-borders In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.
Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"
"A University of Winnipeg study finds that students who are heavy texters place less importance on moral, aesthetic, and spiritual goals, and greater importance on wealth and image. Those who texted more than 100 times a day were 30 per cent less likely to feel strongly that leading an ethical, principled life was important to them, in comparison to those who texted 50 times or less a day. Higher texting frequency was also consistently associated with higher levels of ethnic prejudice. The UWinnipeg study involved more than 2,300 introductory psychology students who completed a one hour on-line psychology research survey that included measures of texting frequency, personality traits, and life goals. Data were collected at the beginning of the fall semester for three consecutive years...."
Tumblr posts were being moved to Wordpress at a rate of 72,000 per hour yesterday.
Your customers have a finite set of awareness as they are trying to sift through competing messages in multiple channels. Marketers and designers that understa
Blame Beyoncé and Oprah, Karl Rove and Anderson Cooper for the change we've seen in TV news over the last few years. Although most Americans still get their news…
Via Gary Hayes
"Jesse Brown on the film board's latest project... "....they've announced a major new effort: a global subscription-based movie service specializing in “auteur” documentaries, debuting in 2014. No word yet on pricing or who their “prestigious” international partners are, but I’m sold on the idea alone. This is a product strangely absent from the online streaming video marketplace, and it’s awesome to see a Canadian cultural institution seizing that opportunity and leading, instead of waiting to see if some American startup can make a go of it first. In unveiling the initiative, NFB chair Tom Perlmutter pointed to Canada’s role as “one of the most important world centres for documentary”. This may not be true today, but it was for a long time. The first feature length doc ever produced, Nanook of the North, was a Canadian production, and we’ve made dozens of world-class documentaries since (personal favourites include Comic Book Confidential and Up the Yangtze). But lately we’ve been treating the genre like an ugly stepchild, starving documentary production and eliminating docs from TV airwaves. Documentary, like comedy, is something we can actually do well, and the NFB is doing a very good thing in laying a digital claim on this turf...."
"The franchise's licensing and merchandising rights are split between CBS and Paramount which created headaches for the multihyphenate's production company Bad Robot.... Despite the initial bumpy ride, it appears that Paramount, Bad Robot and CBS Consumer Products worked more harmoniously on "Star Trek Into Darkness." The parties collaborated on a Star Trek video game (left) that will feature the voices of the film's stars Chris Pine and Zachary Quinto; a graphic novel prequel to the film that was overseen by screenwriter Roberto Orci; and a novelization from Simon & Schuster (below). Still, Jeff Gomez, CEO of the transmedia consulting firm Starlight Runner Entertainment, says there could have been so many more lucrative tie-ins. He contends that the rebooted franchise has enormous potential outside the multiplex. "Right now the 'Star Trek' movies are movies," Gomez said. "There is no apparent ongoing transmedia strategy behind them, just a handful of licensing opportunities around the release of 'Into Darkness.' "Why would that be attractive to an artist who sees beyond the boundaries of the silver screen to envision a true multi-platform narrative all based on a global franchise?..."
"You think you're being all clever and original with your brand storytelling. In fact, you're not.... At the core of every brand, Royer added, is a good story waiting to happen. "Brands are stories," he said. "They want to embody a story. When we start working with a client, we don't want to take a brief. We don't want to just say, 'What's your problem?' We want to go right back to, 'Why was your company started? What's your mission?' We talk about mission all the time, and it's just another way of saying, 'What kind of story are you on? What kind of story do you want to tell?' … Part of our job as an agency is to reignite that and really figure out what that story is." A new wrinkle in the digital age is the hijacking of brand stories. "The hilarious thing to me is when a story is now taken over by the people," Hepinstall said. "It used to be a one-way thing, where the company would say, 'We're this,' and invite no feedback. Now, in the age of social media, that's impossible." She pointed to Shell's recent crowdsourced posters and the Walmart/Pitbull incident as evidence of disasters that can happen when brands lose control of their stories...."
"The National Film Board chairman’s digital strategy helped bring a fading institution into the 21st century... The NFB is in Cannes this week, invited to the inaugural transmedia component in the festival’s powerful commercial market, to introduce Bla Bla, Vincent Morisset’s animated film-for-computer created by the viewer using a touch screen. That follows a headline-grabbing stop in mid-April at New York’s Tribeca Film Festival, where it screened Journal of Insomnia, a project that asks users to take a late-night phone call to link to a site filled with interactive content about their condition.
At the end of April, in the midst of the Hot Docs festival in Toronto where it showed docs debating cancer care and the treatment of mentally ill offenders, the film board announced it planned to launch a Netflix-style documentary subscription service. More buzz followed a week later: The NFB released Perlmutter’s strategic plan to become a major player in the global media landscape by 2018, and won its seventh Webby, the Internet’s equivalent of an Oscar, this time for Bear 71, a transmedia project that used video collars on bears to collect footage. Meanwhile, the NFB’s work on interactive projects with both The New York Times and The Guardian is ongoing..."
|
